TEST INTERNATIONAL MARKETING

Please choose only one correct answer for each of the following questions.

1. Which of the following is NOT an international marketing definition?

a) system of measures for the study, development and meet the demand for goods and services in
foreign markets
b) marketing of goods and services outside the basing country
c) promotion of goods and services to the domestic market

2. The international marketer’s task is

a) more complicated than that of the domestic marketer
b) the same as the domestic marketer’s task
c) easier than that of the domestic marketer

3. The controllable factors are

a) political forces, economic forces, level of technology, cultural forces
b) product, price, promotion and channels-of-distribution
c) legal forces, competitive forces, geography and infrastructure

4. Levels of international marketing are

a) domestic marketing, export marketing, international marketing, global marketing
b) internal marketing, external marketing

5. The process of setting generally uniform characteristics for a particular good or service
is
a) product extension
b) product adaptation
c) product standardization

6. The levels of product are

a) package, brand, labeling
b) credit, delivery, installation, warranty, after-sales service
c) the core benefit, the actual product, the augmented product

7. Country of origin effect is a psychological effect describing how

a) people choose to use a particular shop or buy one particular product, rather than use other
shops or buy products made by other companies
b) consumers' attitudes, perceptions and purchasing decisions are influenced by
products' country of origin labeling
c) companies choose to outsource production to foreign countries because workers in other
countries are often willing to accept lower wages than domestic workers

8. The country of original product starts importing the product from the developing
countries - this is characteristic of such an international product lifecycle stage as
a) maturity
b) introduction
c) decline

9. Which of the following are NOT subjects of the international marketing?

a) transnational (multinational) corporations
b) global companies
с) government organizations
d) exporters

10. The uncontrollable international environment does NOT include

a) political/legal forces
b) economic forces
c) organizational management
d) geography and infrastructure

11) The main indicators of the economic environment are

a) Gross national product (GNP) and Gross domestic product (GDP), standard of living, level
of economic growth, stability of currency
b) Gross national product (GNP) and Gross domestic product (GDP), level of economic growth,
stability of currency, financial resources of the organization

12) The choice of international product strategy depends on

a) the influence of the political and legal regulations of the importing countries, financial
resources of the company, characteristics of the product itself, the proximity of the cultures
b) product life cycle stages, country of origin effect, the level of literacy, media limitation
13. The advantages of using the same brand throughout the world are
a) focusing on domestic customers, brand awareness
a) meeting the needs and preferences of a particular market or set of consumers
c) lower costs and universal brand recognition

14. Adaptation (modification of products for each local market according to local
requirements) implies changes in
a) the core benefit, the actual product and the augmented product
b) the actual product
c) the augmented product