Professional Documents
Culture Documents
FR Report ORIGINIAL
FR Report ORIGINIAL
Atlas Honda Limited is the largest motorcycle manufacturer in Pakistan with the
strongest brand value and highest customer loyalty. The Company is considered a pioneer
of motorcycle industry in the country and has been leading two wheeler market
successfully for over 50 years.
The Company currently has a production capacity of over 1.35 million units per
annum and continues to maintain its status as market leader both in terms of volume and
quality. It also exports its motorcycles and spare parts to Bangladesh and Afghanistan.
With highest quality products, state of the art manufacturing facilities, largest
dealership network & impeccable after sales service, Atlas Honda Limited is today
considered a benchmark for two wheeler manufacturing. It has been proudly and
successfully fulfilling its role as the flag bearer of motorcycle industry in Pakistan.
As one of the largest tax payers in the private sector and being one of the best
employers in the country, Atlas Honda Limited stands as a beacon of light for the
corporate, social and intellectual sectors of Pakistan.
History:
The company was created in 1988 after Panjdarya and Atlas Autos merged. AHL
manufactures and markets Honda motorcycles in collaboration with Honda Motor
Company. The company also manufactures various hi-tech components in-house in
collaboration with leading parts manufacturers like Showa Atsumitech, Nippon
Denso and Toyo Denso. The company also exports motorcycles to Sri Lanka,
Afghanistan and Bangladesh.
Manufacturing Facilities
Sheikhupura plant:
Karachi plant:
Branch Offices:
1st Floor, 28-Mozang Road, Lahore
Islamabad Corporate Center, Plot No. 784/785, Golra Road, Islamabad
1st Floor, Meezan Executive Tower, 4-Liaquat Road, Faisalabad
Azmat Wasti Road, Multan
2nd Floor, Dawood Centre, Autobhan Road, Hyderabad.
Makhdoom Altaf Road, West Sadiq Canal Bank, Near City School, Rahimyar Khan
Showroom:
West View Building, Preedy Street, Saddar, Karachi
Paid Up Capital:
Rs. 1,034,066 thousand (103,406,613 shares)
Auditors:
Shine wing Hameed Chaudhri & Co. Chartered Accountants
Legal Advisors:
Mohsin Tayebaly & Co.
Shares Registrar:
Hameed Majeed Associates (Pvt.) Limited
H. M. House, 7-Bank Square, Shahrah-e-Quaid-e-Azam, Lahore
Board of Directors:
Aamir H. Shirazi (Chairman)
Yukitoshi Fujisaka
Sanaullah Qureshi
Hirofumi Yada
Jawaid Iqbal Ahmed
Hironobu Yoshimura
Abid Naqvi
Saquib H. Shirazi (Chief Executive Officer)
Vision & Mission:
Vision:
Mission:
A dynamic growth oriented company through market leadership, excellence in
quality and service and maximizing export, ensuring attractive returns to equity
holders, rewarding associates according to their ability and performance, fostering
a network of engineers and researchers ensuing unique contribution to the
development of the industry, customer satisfaction and protection of the
environment by producing emission friendly green products as a good corporate
citizen fulfilling its social responsibilities in all respects.
Strategic Goals
Customers:
Our Customers are the reason and the source of our business. It is our joint
aim with our dealers to ensure that the customers enjoy the highest level of
satisfaction from use of Honda motorcycles.
Quality:
To ensure that our products and services meet the set standards of
excellence.
Local Manufacturing:
To be the industry leader in indigenization of motorcycle parts.
Technology:
To develop and maintain distinct business advantages through continuous
induction of improved hard and soft technologies.
Shareholders:
To ensure health and viability of business and thus safeguarding
shareholders’ interest by maximizing profit. Payment of regular satisfactory
dividends and adding value to the shares.
Employees:
To enhance and continuously update each member’s capabilities and
education and to provide an environment which encourages practical expression of
the individual potential in goal directed team efforts and compensate them
attractively according to their abilities and performance.
Corporate Citizen:
To comply with all Government laws, rules and regulations and to maintain
a high standard of ethics in all operations and to act as a responsible member of the
society.
Quality Policy:
Commitment to provide high quality motorcycles & parts.
Right work in first attempt and on time.
Maintain and continuously improve quality.
Training of manpower and acquisition of latest technology.
Head Office:
Minato
Tokyo
Japan
Automobiles:
"A four-seater with a top speed of 100 km/h, priced at 150,000 yen": This
was the description of a car foreseen in an executive summary from the "People’s
Car" concept, a promotional program announced by the Ministry of International
Trade and Industry in May 1955. It immediately established the engineering target
for those who would be creating the passenger cars of the coming era. Eventually
several mini passenger models debuted in answer to MITI’s proposal, including the
Suzu-Light (October 1955) and Subaru 360 (March 1958).
Honda’s S360 sportscar was unveiled on June 5, 1962, during the 11th
National Honda Meeting General Assembly held at Suzuka Circuit, the
construction of which was still under way.
Naturally, consumers expected Honda to join the trend and begin automobile
production. However, Soichiro Honda remained somewhat cautious about the
matter, offering his opinion in the December 1959 issue of the Honda Company
Newsletter (Vol. 50): "We shouldn’t rush into auto production," he stated, "until
we conduct thorough research and are absolutely confident that every requirement
has been fulfilled, including the performance of our cars and production facilities."
The XA170 test car being brought into the repair shop at Fujiyoshida during
a test run. During test drives outside the Honda premises, engineers were
prohibited from wearing work clothes. Instead, they had to work undercover, like
secret agents.
"Honda has decided to develop automobiles," Kudo said, "and I want you to
be involved in development. This plan will be handled in strict confidence, for the
time being. We can only assign a few people to the project, so be prepared to do
more than just body design." With that, seven young engineers joined the new
section. Their combined experience, though varied, was consistent with Honda’s
goal as a new producer of automotive transportation. Some of the engineers were
experienced in airplane development, while others had worked on three-wheeled
vehicles during their employment at other companies.
Thus, did the Third Research Section become the prime force in car
development at Honda.
The section’s initial task was to develop a mini automobile that would meet
the "People’s Car" concept requirements. Drawings were issued in October 1958,
and a prototype vehicle was completed the following January, going under the
development code "XA170."
In the middle of the XA170’s test series, however, the team received an
order from Mr. Honda himself for the development of a sportscar. Therefore, in the
fall of 1959, the second prototype of XA190 two-seater was completed.
Subsequently, the team took up the development of a truck, this time at the request
of Senior Managing Director Takeo Fujisawa. It was an effort that ultimately led to
the development of Honda’s XA120 mini truck.
Soichiro Honda had given the order to develop a sports car, because he
thought it was better to create new demand rather than compete against more
established manufacturers that already had a share of the market. He also believed
that, as was the case with motorcycles, Honda should develop racecars and test
them in actual competition in order to obtain as much expertise and knowledge as
quickly as possible. This, he said, would elevate Japan’s automotive industry to a
level of expertise and influence equal to the international manufacturers.
Fujisawa, on the other hand, suggested that the team develop a mini truck
because he knew from society’s needs and market data that the demand for
automobiles was mostly in the category of commercial vehicles. Furthermore, he
had considered the fact that Honda would be selling its automobiles through
motorcycle dealers.
An initial mini truck prototype was completed in the summer of 1960, after
which it went through repeated tests in order to enhance the specifications. These
changes resulted in the 2XA120 and 3XA120 units that followed.
Power Products:
Yea
Key milestones
r
195 ・Market launch of Honda's first power product, the H-t ype
3 general-purpose engine
195
・Market launch of Honda's first tiller, F150.
9
196
・Market launch of Honda's first portable generator, E300
5
197
・Establishment of Kumamoto Factory
6
197
・Market launch of Honda's first walk-behind lawn mower, HR21
8
198
・Cumulative power products production reaches 5 million units
1
198
・Start of lawn mower production in the U.S.
4
198
・Start of power products production in France
6
199
・Cumulative power products production reaches 20 million units
2
199
・Start of generator production in China
5
・Market launch of GX22/31, the world’s first 360-degree-
199
inclinable 4-stroke engines
7
・Cumulative power products production reaches 30 million units
200
・Cumulative power products production reaches 40 million units
0
200
・Cumulative power products production reaches 60 million units
4
200
・Cumulative power products production reaches 80 million units
8
・Market launch of Pianta FV200 mini-tiller powered by
200
household butane gas canister
9
・Cumulative power products production reaches 90 million units
201
・Start of lease sales of Honda Walking Assist Device
5
201
・Market launch of lib-AID E500 portable power source
7
First-Generation・CBR900RR
1994・CBR900RR
Launched two years after the first-generation machine, the 1994 CBR900RR
featured enhanced engine efficiency and a fully adjustable front fork with superior
road-holding ability. Thanks to these features, the ultimate handling machine had
even more appeal than before. To take the lightweight design of the original model
to the next level, every part of the bike was refined, with the upper cowl stay going
from steel to aluminum and the cylinder head cover from aluminum to magnesium.
The styling of the bike also changed dramatically. The independent dual lights
became irregular-shaped multi-reflector lights known as “tiger eyes,” and the cowl
featured surfaces flush with the lines of the bike.
1996・CBR900RR
The twin spar frame did not vary in appearance from that of the 1992-1995
models, but it became even more lightweight and offered optimized rigidity. Also
new were the fuel tank shape and the riding position, resulting in even better
handling. The exterior styling featured a new rear cowl with enhanced
aerodynamics. In the engine, bore increased by 1 mm for a bore and stroke of 71
mm x 58 mm, increasing displacement from 893cc to 918cc. Enhancing rideability
were 4 PS-higher maximum output of 128 PS and a new throttle position sensor in
the carburetor. Thanks to the new stainless steel exhaust pipe, new fuel tank shape
and the elimination of the fuel pump, the 1996 CBR900RR weighed in at 183 kg—
1 kg lighter than the first-generation model.
1998・CBR900RR
From the beginning, the motorcycles in the CBR series have been designed
to be as lightweight as possible. For 1998, 80 percent of the parts in the 1996-1997
CBR900RR were redesigned. The team aimed for lightweight design even at the
level of a single bolt, reducing dry weight to 180 kg and further enhancing
dynamic performance. A swingarm pivot with enhanced rigidity; a lightweight,
highly rigid swingarm with a new tapered shape; a head pipe with revised
dimensions; and other new design elements combined to take high-speed stability
to an even higher level. Riders also appreciated the extra power that the model had
to offer, thanks to new engine settings that raised horsepower by 2 PS to 130 PS.
2000・CBR900RR
(Marketed in North America as CBR929RR)
Until the 2000 model year, the engine of the CBR900RR had not changed
significantly from that of the advance research stage model, but it would now be
completely redesigned. It became the first CBR series engine to adopt a fuel
injection system (PGM-FI, Programmed Fuel Injection), displacement increased to
929cc, and maximum output rose significantly, to 148 PS. Both the body and the
frame were completely redesigned. An independent U-shaped plate held the
swingarm pivots, resulting in a semi-pivotless frame. Without raising rigidity more
than was necessary, this mechanism allowed the rear section to be optimally
flexible during cornering. The result was a combination of superior cornering
stability and extremely light handling worthy of a super sport bike. Now more than
ever, the CBR900RR had become a super sport bike that any rider could enjoy.
Further, in keeping with the lightweight identity of the series, the exhaust pipe and
a portion of the muffler were made of titanium, helping to reduce dry weight to
170 kg—15 kg lighter than the first-generation model.
2002・CBR900RR
(Marketed in North America and Japan as CBR954RR)
The last of the series to bear the name CBR900RR, the 2002 model featured
higher displacement of 954cc and higher maximum output of 150.9 PS (European
specification).
While piston bore rose from 74 mm to 75 mm, greatly reduced piston and
piston pin weight prevented the extra vibration and stress associated with an
increase in displacement. Redesigning the crankshaft and crankcase helped reduce
total engine mass and friction, resulting in greatly enhanced performance and
responsiveness. Further advances in lightweight design produced a 2002 model
that had a dry weight of just 168 kg—2 kg lighter than the 2000 model. While
offering more power than ever, the 2002 model held true to the basic concept of
the most lightweight super sport bike offering total control. With its superior
handling and easy-to-control body size, the 2002 CBR900RR earned acclaim for
emulating the best aspects of the first-generation model with extra edge.
2004・CBR1000RR
The seventh-generation model featured the Unit Pro-Link rear suspension, a
center-up exhaust system and other advanced technologies from the world of
racing. Designed with participation in the Superbike World Championship and
other racing events in mind, the lightweight, compact 998cc engine had several
new features. The Programmed Dual Sequential Fuel Injection (PGM-DSFI)
system featured two independent injectors per cylinder, the second of which would
activate when the throttle was one-quarter open at 3,000 rpm or higher, resulting in
enhanced output. The direct air induction system helped the engine offer excellent
output characteristics and quick throttle response in the mid to high rpm ranges.
Ready not only for the street but also the racing circuit, the CBR1000RR opened
up a new world of possibilities for the CBR series of super sport bikes.
2006・CBR1000RR
While retaining the basic structure of the 2004 model year engine, the 2006
model year engine featured straight cylinder head intake ports and larger exhaust
ports. Adjustments to the shape and timing of the valves raised the efficiency of
combustion, intake and exhaust, resulting in a more advanced engine with stronger
torque at low to midrange speeds. The diameter of the front brake disc was
increased from 310 mm to 320 mm while its thickness was reduced from 5 mm to
4.5 mm, and the rear brake featured a new and more lightweight and compact
caliper. These changes raised braking performance while reducing vehicle weight.
2008・CBR1000RR
2009・CBR1000RR
The CBR1000RR ABS featured the world’s first Electronically Controlled
Combined ABS for a super sport bike. This Brake-by-Wire system converts
hydraulic pressures generated by the rider’s brake lever and pedal input into
electronic signals, which in turn communicate to a power unit how much braking
force to apply. Since the computer offers precise control of front-rear braking force
distribution and ABS operation, the system accommodates the vehicle
characteristics that have been an issue in the implementation of ABS on super sport
bikes: the lightweight body, short wheelbase and high center of gravity that cause a
high degree of pitching during acceleration and deceleration. In addition,
positioning the system in the center of the bike’s layout helped reduce unsprung
weight and concentrate mass, thereby preserving the super sport bike’s exceptional
dynamic performance.
2010・CBR1000RR
Marking the 20th anniversary of the CBR series, the 2012 CBR1000RR has
been designed with a focus on the ease of handling that is indispensable to a super
sport bike. In every aspect, the motorcycle has reached a new level of maturity.
The front and rear suspensions, which have a significant impact on handling, have
both been given completely new structures. The rear uses a Balance-Free Rear
Cushion, in which a valve-less piston slides inside the cylinder, pushing out oil that
passes through a separate specialized component to generate damping force. The
front uses a Big Piston Front Fork with a larger pressure-receiving area for
smoother generation of damping force. The engine features revised fuel injection
settings for enhanced control when the throttle starts to open from fully closed,
giving riders access to high power with even greater peace of mind.
2014・CBR1000RR
Based on the 2012 model, the 2014 CBR1000RR was designed to improve
strong output characteristics and chassis controllability for sports riding through
refining each aspect, such as modifying the intake/exhaust port design to enhance
intake/exhaust efficiency and employing a cross-ratio transmission, and modifying
suspension settings. An additional model, the CBR1000RR SP was also developed
as the “Edge of CBR.”
Based on the CBR1000RR, the single-seat SP model further pursued the joy
of sports riding, equipped with Öhlins suspension front and rear, Brembo front
calipers, high-grip Pirelli tires, and lighter seat rails and a specifically designed
single seat-cowl to reduce weight.
2017・CBR1000RR
Honda Jet:
2015
HondaJet begins world tour and makes debut in Japan and Europe
April to May
Honda Aero receives FAA production certificate for HF120
turbofan jet engine
March
2014
Honda Aero launched frst jet engine produced in its new facility
November
First production HondaJet takes to the skies (June)
IAS 16
Summery:
International Accounting Standard 16 Property, Plant and Equipment or IAS
16 is an international financial reporting standard adopted by the
Recognition and measurement:
IAS 16 prescribes that an item of property, plant and equipment should be
recognised (capitalised) as an asset if it is probable that the future economic
benefits associated with the asset will flow to the entity and the cost of the asset
can be measured reliably.[4] Future economic benefits occur when the risks and
rewards of the asset's ownership have passed to the entity.[5]
The standard also discusses the accounting treatment of parts of property, plant and
equipment which may require replacement at regular intervals and the
capitalisation of inspection costs.[1]
Items of property, plant and equipment should be measured at cost,[6] which
includes its original purchase price, any costs necessary to bring the asset to the
location and condition for its intended use (e.g. site preparation, delivery and
handling, installation, related professional fees for architects and engineers), and
the estimated cost of dismantling and removing the asset and restoring the site.[1]
Measurement after recognition:
IAS 16 permits two accounting models for measurement of the asset in periods
subsequent to its recognition, namely the cost model and the revaluation model.[7]
Under the cost model, the carrying amount of the asset is measured at cost
less accumulated depreciation and eventual impairment (similar to the
inventory's Lower of cost or market prudent principle). Under the cost model,
the impairment is always recognised (debited) as expense.
Under the revaluation model, the asset is carried at its revalued amount,
being its fair value at the date of revaluation less subsequent depreciation and
impairment, provided that fair value can be determined reliably.[1]
o If a revaluation results in an increase in value, it should be credited to
equity (through other comprehensive income), unless it represents the
reversal of a revaluation decrease of the same asset previously recognised as
an expense, in which case it should be recognised as income.[5]
o An asset should also be impaired in accordance with IAS
36 Impairment of Assets if its recoverable amount falls below its carrying
amount.[1] Recoverable amount is the higher of an asset's fair value less
costs to sell and its value in use (estimate of future cash flows the entity
expects to derive from the asset).[8][9] An impairment cost under the
revaluation model is treated as a revaluation decrease (decrease of other
comprehensive income) to the extent of previous revaluation surpluses. Any
loss that takes the asset below historical depreciated cost is recognised in the
income statement.[5]
Depreciation: The depreciable amount (cost less residual value) should be
allocated on a systematic basis over the asset's useful life. That is, the mark-down
in value of the asset should be recognised as an expense in the income statement
every accounting period throughout the asset's useful life.[1] The useful life of the
asset is determined by taking into account expected usage, physical wear and tear,
technical or commercial obsolescence arising from changes in production or
market demand and legal limits on its use.[10] In addition, the depreciationin each
accounting period of the asset's useful life should reflect the pattern which the
asset's economic benefits are expected to be consumed by the entity.[1]
Derecognition:
Items of property, plant and equipment are derecognised on disposal or when no
future economic benefit is expected from its use.[11] An entity should recognise any
gain or loss on disposal in its income statement. The gain or loss on disposal is the
difference between the proceeds received in exchange for the asset disposed and
the carrying amount at the time of disposal.[1][12]
Disclosure:
IAS 16 requires an entity to disclose in its financial statements for each class of
property, plant and equipment:[1]