GESTION DE MERCADOS

PARTE # 4

“SUPPLY AND DEMAND`

PRESENTADO POR

ANA MARIA SALAZAR HERNANDEZ

SERVICIO NACIONAL DE APRENDIZAJE SENA

SANTA CRUZ DE MOMPOX – BOLIVAR
2020

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 GESTION DE MERCADOS
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1. Match the Word with the corresponding meaning:

A. Supply …C…. Expensive

B. Demand …B…. Desiré to buy any product
C. High Price …D…. All pleople
D. Mass Market …E… The lifetime to goods and services
E. Life cycle …A…. Disposition to offeter product.

2. According to the text, mention the things people take into account
to determine the demand.

 Taste or preferens
 Numbers of consumers
 Income
 consumer expectations
 price of related goods.

3. Write F for false or T for true.

 Production cost depends on Technology F () V (X)

 As greater the expectations are, the lower will be the offer from
the companies. F (X) V ().

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 One of the four Ps of marketing mix is Package F () V (X)

 Price is the amount a customer pays for the product F () V (X).
 Planning is to transform and develop marketing objectives to
marketing strategies F () V (X).

4. Answer the following questions.

 What is Benchmarking?

R/: Benchmarking is a continuous process by which the products,

services or work processes of theleading companies are taken as
a reference, to compare them with those of your own
companyand then make improvements and implement them.

 What is the process of Benchmarking?

R/: In the process of best practice benchmarking, management
identifies the best firms in their industry, or in another industry
where similar processes exist, and compares the results and
processes of those studied (the "targets") to one's own results and
processes. In this way, they learn how well the targets perform
and, more importantly, the business processes that explain why
these firms are successful.

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 Number the aspects to be taken into account in

Benchmarking

R/:

 cost per unit of measure

 productivity per unit of measure
 cycle time of x per unit of measure
 defects per unit of measure

 Write the vocabulary (20 words) from the reading, and make a
Glossary: Organize the words in alphabetic order and write
the meaning of each Word.

R/: Organize the words in alphabetic order and write the

meaning of each Word.

 Adverts: is an announcement online, in a newspaper, on

television, or on a poster about something such as a product,
event, or job.
 Appearance: Someone's or something's appearance is the
way that they look.
 Brand: of a product is the version of it that is made by one
particular manufacturer.
 Cheap: low in price or cost; not expensive.
 Cheerful: full of cheer; joyful
 Customer: A customer is someone who buys goods or
services, especially from a shop.

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 Demand: the desire for a commodity together with ability

to pay for it; also, the amount people are ready and able to
buy at a certain Price.
 Designer: A designer is a person whose job is to design
things by making drawings of them.
 Features: of something is an interesting or important part
or characteristic of it.
 Inexpensive: costing relatively little; low-priced; cheap.
 Jewellery: the art or business of a jeweller.
 Marketing: is the organization of the sale of a product, for
example, deciding on its price, the areas it should be
supplied to, and how it should be advertised.
 Mix: to join; combine.
 Price: the amount of money, etc. asked or paid for
something; cost; charge.
 Product: A product is the item offered for sale. A product
can be a service or an item.
 Sales: the number of goods, products, or services that a
company sells within a certain time period.
 Size: that quality of a thing which determines how much
space it occupies; dimensions or magnitude of a thing.
 Stage: of an activity, process, or period is one part of it.
 Stalls: the área of seats on the ground floor of a theatre or
cinema nearest to the stage or screen.
 Supply: to give, furnish, or provide.

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 Write a ten lines text that summarizes the topic of the

activity.

R/: Supply and demand is perhaps one of the most fundamental

concepts of economics and it is the backbone of a market
economy. Demand refers to how much (quantity) of a product or
service is desired by buyers. The quantity demanded is the
amount of a product people are willing to buy at a certain price;
the relationship between price and quantity demanded is known
as the demand relationship. Supply represents how much the
market can offer. The quantity supplied refers to the amount of a
certain good producers are willing to supply when receiving a
certain price. The correlation between price and how much of a
good or service is supplied to the market is known as the supply
relationship. Price, therefore, is a reflection of supply and
demand.

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