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    The document discusses the Harvard Business Review article "Why IT Fumbles Analytics" by Donald A. Marchand and Jose Peppard. The article examines why information technology departments often struggle to implement business analytics initiatives. It identifies three critical issues that contribute to IT's difficulties: a focus on infrastructure over insights, prioritizing short-term financial goals over long-term strategic goals, and communication gaps between IT and business units. The document prompts the reader to analyze the article's key points, lessons learned, best practices, and relevance to course topics.

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    The document discusses the Harvard Business Review article "Why IT Fumbles Analytics" by Donald A. Marchand and Jose Peppard. The article examines why information technology departments often struggle to implement business analytics initiatives. It identifies three critical issues that contribute to IT's difficulties: a focus on infrastructure over insights, prioritizing short-term financial goals over long-term strategic goals, and communication gaps between IT and business units. The document prompts the reader to analyze the article's key points, lessons learned, best practices, and relevance to course topics.

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    10 views1 page

    Why-It-Fumbles-Discussion Questions

    Uploaded by

    sus023
    The document discusses the Harvard Business Review article "Why IT Fumbles Analytics" by Donald A. Marchand and Jose Peppard. The article examines why information technology departments often struggle to implement business analytics initiatives. It identifies three critical issues that contribute to IT's difficulties: a focus on infrastructure over insights, prioritizing short-term financial goals over long-term strategic goals, and communication gaps between IT and business units. The document prompts the reader to analyze the article's key points, lessons learned, best practices, and relevance to course topics.

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    Module 05, Online Discussion HBR-MITSMR: Why IT Fumbles Analytics

    1 1 unread reply. 1 1 reply.


    Why IT Fumbles Analytics.pdf (This document is attched separately)
    ---------------------------------------

    Please read the following Harvard Business Review - MIT Sloan Management Review Article:

    Why IT Fumbles Analytics


    by Donald A. Marchand and Jose Peppard
    Harvard Business Review, January - February 2013
    .
    Please, answer and discuss the following questions:
     .
    1. Executive Summary for THIS article.
    .
    2. Which are the three most CRITICAL ISSUES of THIS article? Please explain why? and analyze, and
    discuss in great detail …
    .
    3. Which are the three most relevant LESSONS LEARNED of THIS article? Please explain why? and
    analyze, and discuss in great detail …
    .
    4. Which are the three most important BEST PRACTICES of THIS article? Please explain why? and
    analyze, and discuss in great detail …
    .
    5. How can you relate THIS article with the TOPICS COVERED in class? Please explain, analyze, and
    discuss in great detail …
    .
    6. Do you see any alignment of the concepts described in THIS article with the class concepts reviewed
    in class? Which are those alignments and misalignments? Why? Please explain, analyze, and discuss in
    great detail

    This is due tomorrow Saturday 11/24/2018 at 7:30 Am central time. Ensure you provide your
    reference in APA Format and provide your in-text citation in APA- Format. Proofread your
    work and ensure it is free of grammatical errors.

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