SOCIAL MEDIA

MANAGEMENT & MARKETING PLAN

VAJM | JENINA MONIQUE ESCOVER

 SOCIAL MEDIA
MANAGEMENT PLAN

BUSINESS BRANDING Completed

needs to be created
SOCIAL MEDIA
needs to be created
ASSESSMENT AND
needs to be created
PLANNING
needs to be created
 SOCIAL MEDIA
MANAGEMENT PLAN

KEYWORD RESEARCH Completed

To start after FC training:

SOCIAL MEDIA • Provide the complete business
information.
CREATION & • Posting and pinning my portfolios on top
OPTIMIZATION of my page.
• Optimizing my profile and cover photos
through catchy images.
 SOCIAL MEDIA
MANAGEMENT PLAN

• To create curated content posts.

SOCIAL MEDIA • Sharing my influencer’s post and
giving my thoughts about it.
CONTENT CREATION • Creating content that’s catchy to my
target audience.

• Content-Posting Strategy.
SOCIAL MEDIA • Scheduling certain content post at a
CONTENT certain time - knowing when does my
MANAGEMENT target market wants to know about the
content.
 SOCIAL MEDIA
MANAGEMENT PLAN

• Joining several groups that has the

SOCIAL MEDIA same niche as mine.
• Creating page group (FB group) so
INTERACTION &
possible clients can join and be
COMMUNITY updated on page activities.
GROWTH • Activating the comment section -
MANAGEMENT starting conversation and
responmding to comments.
 SOCIAL MEDIA
MANAGEMENT PLAN

• Conduct surveys.
• Acknowledging audience' comments,
INTERACTIONS reviews and recommendation.
• Activating Top Fan badge on FB
page.

Analyze which content engaged the

INSIGHTS most in every platform.
 SOCIAL MEDIA
MARKETING PLAN

TARGET MARKET Women 25-50 years old

• Identify business objectives &

CREATING mission statement
• Determine & filter the social media
MARKETING PLAN
sites where the target market most
active.
 SOCIAL MEDIA
MARKETING PLAN

• Creating social media accounts.

• Promoting business page
through personal account.
BRAND
• Featuring my works/portfolio in
AWARENESS my account.
• Identify and get influencers.
• Use hashtags.
 SOCIAL MEDIA
MARKETING PLAN

PROMOTING • Promos and discounts

PRODUCTS & • Sharing customer's feedbacks
SERVICES • Free trial

• Organic - Posting and sharing my

MARKETING & portfolios in my social media sites.
ADVERTISING • Paid - Boosting my post one at a time
once I hit enough likes and followers.
 SOCIAL MEDIA
MARKETING PLAN

Sharing and promoting my page

NETWORKING with other socail media groups.

To monitor and identify the difference

MONITORING & on engagements per social media
EVALUATING platforms and adjust the content
CAMPAIGN posting based on what the target
market wants to see on each platform.
 SOCIAL MEDIA
MARKETING PLAN

• Reading and acknowledging

INTERACTIONS & reviews.
ENGAGEMENTS • Creating survey links
• Like, Share and Tag contest

Finalize what's the best marketing

INSIGHTS strategy that can contribute
business sales.