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NEWBORN INFANTS PREFER ATTRACTIVE FACES

Alan Slater
Charlotte Von der Schulenburg
Elizabeth Brown
Marion Badenoch
University ofExeter

George Butterworth
Sonia Parsons
University of Sussex

Curtis Samuels
University of New England

Several previous experiments have found that infants 2 months of age and older will spend more time
looking at attractive faces when these are shown paired with faces judged by adults to be unattractive.
Two experiments are described whose aim was to find whether the “attractiveness effect” is present soon
after birth. In both, pairings of attractive and unattractive female faces (as judged by adult raters) were
shown to newborn infants (in the age range 14-151 hours from birth), and in both the infants looked
longer at the attractive fat-es. These findings can be interpreted either in terms of an innate perceptual
met-hdnism thdt detec-ts dnd responds specifically to faces, or in terms of rapid learning about faces soon
after birth.

newborns face perception attractiveness

It has been known for some time that infants 2 been equated for age, gender and ethnicity,
months of age and older will spend more time and the “attractiveness effect” seems to be
looking at attractive faces when these are robust in that it is found for stimulus faces that
shown paired with less attractive ones. In the are infant, adult, male, female, and of two
studies reported to date the face pairings have races (African-American and Caucasian)

l Alan Slater, Dcpartmcnt of Psychology, University of Exeter, Wdshington Singer Laboratories, Exeter EX4 4QG;
e-mail: A.M.Slater@exetcr.ac.uk.

INFANT BEHAVIOR & DEVELOPMENT 21 (21, 1998, pp. 345354 ISSN 0163-6383
Copyright 0 1998 Ablex Publishing Corporation All rights of reproduction in any form reserved.
34h INFANT BEHAVIOR & DEVELOPMENT Vol. 21, No. 2, 1’2’)1{

(Langlois, Ritter, Roggman. & Vaughn, 1991; two-dimensional schematic face-like pattern
Langlois et al., 1987; Samuels & Ewy, 1985); than either of two patterns consisting of the
babies also preferred attractive to symmetrical same facial features in different arrangements.
faces when these two dimensions were varied A replication of Goren et al.‘s study was
independently (Samuels, Butterworth. Rob- reported by Johnson and Morton (199 I ) who
erts, & Graupner, 1994). use this and other evidence to argue for the
There are, as yet, no reports of infants existence of “Conspec.” which constitutes
younger than 2 months being tested with such some sort of template consisting essentially of
face pairings but it is known that even newborn three dots, which serves to direct the new-
infants quickly learn about faces. Bushnell, born’s visual attention to faces. Other evidence
Sai, and Mullin (1989) Field, Cohen, Garcia, suggests that the newborn’s hypothesized
and Greenberg (1984). and Pascalis, de innate facial representation may be more
Schonen, Morton, Deruelle. and Rabre-Grenet detailed than the hypothetical Conspec. In par-
(1995), reported statistically reliable prefer- ticular it has been demonstrated on many occa-
ences for the mother’s face, compared with sions that newborn (and older) infants will
that of a female stranger. at 49 hrs. 45 hrs, and imitate a variety of facial gestures they see an
78 hrs from birth, respectively. Walton, adult model performing (Mel&off & Moore,
Bower, and Bower ( 1992) reported that infants 1977, 1984, 1992, 1994). Meltzoff (1995) sug-
aged between 12 and 36 hrs from birth pro- gests that newborns “begin life with some
duced more sucking responses in order to see a grasp of people” (p. 43) and that their ability to
videotaped image of their mother’s face, as recognize when their facial behavior is being
opposed to an image of a female stranger‘s copied implies that “there is a representation 01
face. Walton and Bower (1993) reported that their own bodies” (p. 53).
newborn infants who were shown four faces Some clarification of our understanding of
for a total looking time of less than one minute infants’ knowledge about faces, and of the ori-
extracted a facial prototype in that they subse- gins and development of the “attractiveness
quently looked more at a composite of the pre- effect” is likely to emerge when infants
viously seen faces than at a composite of younger than 2 months are tested in the “attrac-
previously unseen faces, where the composites tive/less-attractive” preferential looking para-
were derived by pixel-averaging the features digm, and this paper describes two such
of the exemplar faces. More recently Walton, studies. In both of them newborn infants were
Armstrong, and Bower (1997) have demon- the participants.
strated that newborns recognize a learned face
over the three transformations of photonega-
EXPERIMENT 1
tive transformation, size change, and rotation
in the third dimension of visual space. These In this experiment pairs of attractive/
findings indicate that learning about faces, and less-attractive faces were presented to new-
the formation of a representation of faces, can borns. These faces had been used in an earlier
be extremely rapid in the newborn period. study with infants in the age range 4 to 15
In addition to the evidence suggesting rapid months (Samuels. Butterworth, Roberts, &
learning about faces in the newborn period, Graupner. 1994).
several lines of evidence converge to suggest
that the newborn infant may come into the Method
world with some innately specified representa-
tion of faces. Goren, Sarty, and Wu (1975) Participants
reported that their newborn infants, who aver-
aged 9 minutes from birth at the time of testing, Sixteen newborn infants, 7 girls and 9 boys,
turned their heads more to follow (i.e., track) a between the ages of 14 and IS I hrs (M = 70
Newborns Prefer Attractive faces 047

hrs) were the participants, and throughout test- Procedure and Design
ing they remained in the behavioral state of
alert inactivity (Ashton, 1973). Twelve addi- Each infant was brought to the experimen-
tional infants began the experiment but did not tal room in the maternity ward of the hospital,
complete testing because of crying and fuss- and seated upright on one experimenter’s knee
ing, and their data were not used. with his/her eyes 30 cm (* 2 cm) from the cen-
ter of the screen, and given 8 preferential look-
ing trials, in each of which one of the attractive
Stimuli and Apparatus
stimuli was shown paired with one of the unat-
Sixteen black-and-white photographs of tractive ones. At no time could the experi-
Caucasian women’s faces, previously used by menter who held the babies see the stimuli
Samuels et al. (1994) were the stimuli. They being presented: this was achieved by having
were all in the age range 18-23 years, and pho- this experimenter look away from the stimulus
tographed full-face. These photographs had screen once the baby was appropriately posi-
been selected from a larger set by Samuels et tioned. Over the 8 trials, half of the attractive
al. on the basis of adults’ ratings of attractive- stimuli were shown on the left and half on the
ness: 8 were judged to be attractive, 8 to be right, the order being randomly determined.
unattractive. These ratings were independently Across participants the order was counterbal-
confirmed for the purposes of the present anced so that each stimulus was shown an
study: 14 adult raters judged the faces on a equal number of times to the left and to the
7-point scale of attractiveness with 7 being right. Each trial continued until a total of 20 s
“very attractive.” The attractive faces had a of looking (at one or both stimuli) had accumu-
mean rating of 4.9 (range 3.5 to 5.7), and the lated. Thus, each infant was shown all 16 stim-
unattractive faces had a mean rating of 2.4 uli and accumulated a total of 160 s of looking.
(range 1.8 to 3.4). It is often the case that when preferences for
The faces were either smiling or had a neu- one of two paired stimuli are strong many
tral expression (for the attractive faces 3 were infants look only at the preferred stimulus
smiling showing teeth, 3 smiling with lips (Slater, 1995), and on a number of trials in this
closed, and 2 had neutral expressions; for the
experiment infants looked only at one stimulus
unattractive faces these were 4, 3, and 1,
of the pair shown. It can be argued that on
respectively). The photographs showed the
these trials it is not clear that the infants had the
faces from the crown of the head to the neck-
opportunity to compare both stimuli, and the
line below the jaw and ranged in height from
results were analyzed both with and without
12 to 16 cm, and in width from 8 to 11 cm, and
these “non-compared” trials included (see
subtended visual angles of 22-28’ (height) and
below).
15-20” (width) at the viewing distance of
30cm. The stimuli ranged in contrast from The 8 photographs judged attractive were
50% to 75%, from hair color (dark) to skin numbered from Al to A8, and the 8 judged to
color. be unattractive were numbered from U9 to
The stimuli were mounted on cards and pre- U16. There was no obvious reason why any
sented against a matte-white screen which mea- one of the attractive stimuli (Al-A8) should be
sured 61 x 45 cm, and the sides of the viewing paired with any one of the unattractive ones
chamber were hung with matte-white curtain (U9-U16) and the infants were tested in four
material. The stimuli were illuminated by two groups of four where, for each group, the pair-
strip lights placed behind and to both sides of the ings of attractive and unattractive stimuli were
infant. On each paired stimulus trial (see below) different: stimuli Al through A8 were paired,
the two photographs were equidistant from cen- respectively, with U9 through U16 (Group l),
ter and separated by 7.5 cm. U16 through U9 (Group 2), U13 through U16
148 INFANT IIEHAVIOK & DEVELOPMENT Vol. 21, No. 2, 1WH

and U9 through Ul2 (Group 3), and U12 all 128 trials are given, and also with the
through U9 and U 16 through U 13 (Group 4). “non-compared” trials (those where the infant
Either one or two experienced observers looked only at one stimulus of the pair shown)
recorded the infants’ fixations of the stimuli removed. It can be argued that infant looking
from peepholes behind and to the left and right times, and percentage looking times, are often
of the viewing chamber. At no time were these not normally distributed, and that removing tri-
observers visible to the infants and on all trials als (for the analyses where the “non-compared”
the observers did not know whether the attrac- trials are removed) can result in unbalanced dis-
tive (or unattractive) stimulus was on the right tributions. For these reasons nonparametric sta-
or left of the screen. Two observers recorded tistical tests are used to analyze the data.
looking for 40 paired stimulus trials: the From the findings with all trials included,
co-author EB was always one of the observers, 12 of the 16 infants looked longer, overall, at
and CS and SP acted as the second observer). the attractive than the unattractive stimuli
The interobserver agreement, measured as the (Table I ) and these stimuli attracted 61 .S% of
correlation between the observers’ looking the looking time. This preference for attrac-
times to both sides, was high, Pearson Y(38) = tiveness was significant, Wilcoxon
0.851,~ <.OOl signed-ranks test, T (16) = 18, p <.005. From
the findings with the 28 “noncompared” trials
removed (Table I ) it can be seen that the
RESULTS AND DISCUSSION attractiveness preference is slightly lower at
58. I%, but 13 of the 16 infants looked longer
The report of results is organized into two sec- at the attractive stimulus and the preference foi
tions. The first section focuses on whether the attractiveness was significant, Wilcoxon test, T
infants display an “attractiveness effect.” and (16)= ll,/~<.OOS.
presents analyses of individual infants’ prefer- From the findings with all trials included, 7
ences for attractive and unattractive faces, and of the 8 stimuli rated as attractive were looked
the preferences for the individual facial stim- at for longer than the “unattractive” ones they
uli. The second considers the effects of facial were paired with (the exception is stimulus
expression and stimulus contrast on the prefer- A4). and 6 of the 8 stimuli rated as unattractive
ences found. were looked at for less time than their “attrac-
tive” pairs (the exceptions are stimuli UIO and
U 13) (Table 2). This difference in looking time
between the attractive and unattractive stimuli
The stimuli rated as attractive and unattrac- was significant. Mann-Whitney U test. I/ (N, =
tive accumulated, respectively, 61.5% and N, = 8) = 3, 11 <.()()I. From the findings with
38.5% of the total looking time. Each newborn the “non-compared” trials removed (Table 3)
infant gave data for 8 attractive/unattractive the stimulus preferences are slightly reduced
pairings, giving 128 trials in all: for 100 of these (i.e., move closer to 50%‘). but the difference in
trials the infants looked at both stimuli of the looking times between attractive and unattrac-
pair and for 28 (“non-compared” trials) they tive stimuli is significant. Mann-Whitney IT
looked only at one. The data can be analyzed in test, I/ (N, = N, = 8) = 9.5. p <.()I.
two main ways: (I) overall preferences for the As was mentioned earlier, the face stimuli
individual infants, combining data for each differed in adulta’ ratings of attractiveness
infant across all stimuli shown: and (2) prefer- from I .X (least attractive) to S.7 (most attrac-
ences for the individual facial stimuli. combin- tive). The correlation between adult attractive-
ing the looking times for each stimulus from all ness rating and infants’ prefei-em33 was
infant\. These preferences are given in Tables Ggnificant. Speariiian‘~ r./lo ( 16) = 0.726.
I and 2, respectively. In these tables the data foi /’ < .005 1.
Newborns Prefer Affrdctive Face5 349

TABLE 1
Experiment 1: Infants’ preferences for attractive faces on paired-stimulus trials

Attrdcfiveness preference”

Noncornpdred
/flfdflt SW Age (hour6 All fridh removed** No. tndlr removed

1 F 124 68.5 64.0 1


2 F 119 86.0 62.8 5
3 M 89 48.2 48.2
4 M 38 72.3 55.7 3
5 M 1on 62.6 62.6
6 M 151 76.0 76.0
7 M 68 57.0 50.9 1
n F 23 74.0 65.3 2
‘I M no 72.6 70.2 4
IO F 119 46.4 57.2 .5
11 F 49 5 3.7 5 3 .7
12 F 50 37.0 49.3 L
13 M 21 40.1 45.Y
14 F 29 70.4 60.6
15 M 18 61.9 56.4
16 M 14 57.0 50.9
Mem 70 61 .5 ‘is.1 211
(SD) (42.2) (1 .3.Y) (8.41

TABLC 2
Experiment 1: Stimulus differences in percentage preferences for attractive (A) and unattractive (U) faces

Al i5.4 4’1.1 40.5 40.7


A2 .59.9 5n.4 50.0 5.3.8
A.1 67.6 55 ‘1 18.0 22.8
A4 45.6 1’9.1 57.2 55.0
A.5 62.0 53.8 $‘I.0 47.‘)
A6 77.6 71 .J 2.3.4 22.8
A7 61.2 61 .L 41 .(I 47.7
A8 62.4 66.6 .~7.8 46.0
M&In 61 ..5 56.9 .18.5 42.1
(SD) (8.6) (9.4) (I 1 .II) (11 .Y)

Facial Expression andStimulus Contrast While the experiment was not intended to
explore these variables in detail it is possible to
Two potentially confounding variables are analyze the data to find if they had a confound-
the facial expression displayed by the facial ing effect on the measures of preferential look-
stimuli and the contrast of the stimuli, both of ing to attractiveness.
which are known to affect young infants’ pref- One possibility, for example, (pointed out
erential looking (Nelson, 1987: Slater, 199.5). by a reviewer of this paper). is that if attractive
150 INFANT BEHAVIOK & DEVELOPMENT Vol. 21, No. 2, 1908

smiling faces had inadvertently been paired across both participant and stimulus variations.
more often with unattractive unsmiling faces. Additionally, the preference for attractive
preferences could have emerged due to smiling stimuli was not confounded with preferences
rather than attractiveness. It was mentioned for facial expression or for contrast. Thus, in
above that each facial stimulus displayed one the present experiment. the “attractiveness
of three expressions: ST, smiling showing effect” is not caused by extreme scores of a
teeth; SC, smiling with lips closed; NE, neutral few participants, or strong preferences for just
expression. The infants were tested in 4 groups a few of the stimuli, or by a preference for a
of 4, and for each group the pairings of the 8 particular facial expression, or by the contrast
attractive stimuli with the 8 unattractive ones variations in the stimuli. These findings are
were different, giving 32 different pairings in discussed after description of the next experi-
all. For 14 of these pairings the expressions of ment.
each member of the pair were matched (i.e.,
ST paired with [pw] ST, SC pw SC, NE pw
EXPERlMEN T 2
NE). For the 18 mismatched pairs the overall
average attractiveness preference was 62.8%
In Experiment I there were small variations in
which is very similar to the attractiveness pref-
the size and contrast of the stimuli, although
erence of 61.5% for all infants (Table 1). The
these differences did not differ significantly
attractiveness preferences for the mismatched
between the attractive and unattractive stimuli
pairs, with the attractive stimulus given first,
(see Samuels et al., 1994) and did not appear
were as follows: (a) ST pw SC, N = 4, 63.6%;
to affect the preferences observed in Experi-
(b) ST pw NE, N = 2,48.2; (c) SC pw ST, N =
ment I. However, given that newborn infants
6, 59.9%; (d) NE pw ST, N = 4, 67.4%; (e) NE
detect and respond to these stimulus variations
pw SC, N = 2, 75.2%. For purposes of statisti-
(Slater, 1995), Experiment 2 was carried out as
cal analysis the data for (a) and (b) were com-
a partial replication of the first experiment
bined. and also those for (d) and (e). A
using facial pairings that were equated for size,
Kruskall-Wallace one-way analysis of vari-
brightness and contrast.
ance by ranks was nonsignificant, H (N, = N2
= N,= 6) = 0.8 1, p >.05. Thus, it appears that,
for this experiment, differences in facial Method
expression within pairings had no appreciable
effect on the attractiveness effect.
Participants and Stimuli
As mentioned above the facial stimuli
ranged in contrast from 50% to 75%. Three Nineteen newborn babies, 7 girls and 12
adult observers rank ordered the stimuli from boys, between the ages of 18 and 129 hrs
most to least contrast. Four attractive and 4 (mean = 64 hrs) were the participants. The
unattractive stimuli were above average con- stimuli were 12 computer print-outs of faces
trast and 4 of each were below average, so that taken from photographs of Caucasian
there was no systematic variation in contrast women’s faces, half chosen to be attractive and
between the two sets of stimuli. There was no half chosen to be unattractive, none of which
systematic effect of contrast on infants’ prefer- had been used in Experiment 1. As a confirma-
ences (for the attractive stimuli rho (8) = 0.19, tion of the selections, the faces were judged by
and for the unattractive stimuli rho (8) = 0.20. 10 adults on a 7-point scale of attractiveness,
both ps >.05). with 7 being “very attractive:” 6 were judged
These findings suggest that newborn infants to be attractive (mean rating = 5.34, range
will look longer at photographs of faces that 4.79-6.14) and 6 were judged to be unattrac-
adults rate as attractive than photographs rated tive (mean rating = 1.75, range 1.21-2.29). The
as unattractive, and that the findings hold face pairs were matched for facial expression:
Newborns Prefer Attractive Faces 351

one pair were smiling with teeth showing, the RESULTS AND DISCUSSION
other faces all displayed neutral expressions.
The faces were put into 6 attractive/unat- For each of the 6 attractive/unattractive pair-
tractive pairs, the members of each pair ings there were data for 12 trials, giving 72 tri-
equated as closely as possible for size, bright- als in all. For 61 of these trials the infants
ness, contrast, and hair style. In order to facil- looked at both stimuli of the pair, while the
itate the matching the photographs were other 11 trials were “non-compared’ in that the
digitally scanned into a PC using a videocam- infants looked only at one stimulus of the pair.
era and Core1 “photopaint” software. They The results are analyzed with and without the
were then scaled and the contrast manipulated “non-compared’ trials included. In the next
two paragraphs the attractiveness preferences
to ensure that skin color was identical for each
of the individual infants are presented, fol-
member of a pair, and that each had similar
lowed by the preferences for the different stim-
style, color and amount of hair. When appro-
ulus pairs.
priate matching was completed they were
From the findings with all trials included,
printed. Pairs 1 through 4 were black and
15 of the 19 infants looked longer at the attrac-
white, and pairs 5 and 6 were color photo-
tive than at the unattractive faces (Table 3).
graphs. The photographs were full-face and
Each infant’s score was represented as the per-
showed the faces from the crown of the head centage of the total looking time spent viewing
to the jaw, and each photograph was 19 cm (+ the attractive faces: the mean was 67.9% (SD =
0.5 cm) in height and 14 cm (+ 0.5 cm) in 16.5) and this preference for attractiveness was
width, subtending visual angles of 32O significant, Wilcoxon test, T (19) = 16, p
(height) and 25” (width) at the viewing dis- c.005. The number of trials completed by the
tance of 30 cm. The maximum contrast of infants ranged from 1 to 6, and there was a sig-
each pair was 60%, from hair color (dark) to nificant correlation between number of trials
skin color. completed and attractiveness preference, rho
(19) = -0.639, p c.01, one-tailed, indicating
that those infants who completed fewer trials
Procedure and Design
gave the strongest attractiveness preference:
Each infant was given a maximum of 6 this finding is most readily interpreted as
paired-stimulus preferential looking trials, habituation over trials to the variables of
attractive/unattractive for the longer looking
each continuing until 20 s of looking had
infants.
accumulated. In order to minimize participant
From the findings with the 11 “non-com-
loss the infants were not required to complete
pared’ trials removed 14 of 18 infants looked
all 6 trials, and testing continued until 12 sets
longer at the attractive stimulus (Table 3): the
of data had been collected for each stimulus
mean attractiveness preference of 61.8% (SD =
pair. With this constraint, stimulus presenta-
17.1) was significant, Wilcoxon test, T (18) =
tion was in a random order, with the left-right
31,p <.Ol.
positioning of attractive/unattractive stimuli
The percentage of time spent looking at the
counterbalanced across infants and stimuli. attractive member of the stimulus pairs aver-
For 29 paired trials, from 9 infants, 2 indepen- aged 64.3% (range 50.9 to 78.9) with all trials
dent observers recorded looking (EB was included, and 60.3% (range 50.9 to 68.3) with
always one observer and two others acted as the “non-compared’ trials removed (Table 4).
second observer), and the interobserver agree- Thus, for all six stimulus pairs the attractive
ment was high, r (27) = 0.881, p <.OOl). face attracted more looking than the unattrac-
Other details of testing are as described for tive one. For both “all trials” and “non-com-
Experiment 1. pared removed” conditions the difference in
3.52 INFANT IJEHAVIOR XI DEVELOPMENT Vol. 21, No. 2, lYYt<

Experiment 2: Infants’ preferences for attractive faces on paired-stimulus trials

12’1 411.9 i8.7 1


1 II tIo.0 70.0 1
60 86.0 8 I ..3 1
101 f16..5 Ti’i.3 1
43 42.0 GL .o
101 61 .tl 61 .II
44 100.0 2
8 104 8.3.8 8’1.8
‘1 23 62.3 24.7 3
10 111 fh.‘, 66.5
11 31 67.0 50.5 1
IL 126 64.8 57.13 1
1 .3 T; 2 114.8 84.8
14 60 if, 6 if,.6
15 32 36.‘) If,.‘)
10 OH 4Y.8 4’J.H
17 51 85.0 8.5.0
18 50 7 I ..3 71 ..<
1Y ‘38 7i.5 7i i
MWfl 6.3.8 07.‘) 01 .ti
(SD) (3’3.0) (IO.‘,) (17.11

TABLE 4
Experiment 2: Percentage preferences for attractive member of the facial pairings

1 78.‘) 60.3
2 50.8 52.8
JJ 611.7 62.4
4 50.9 50.9
5 60. i fIfI.2
0 64.2 61 .O
Mrm 04. I GO.3
(SD) (8.‘)) (6.4)

looking time was significant, Wilcoxon test, T can discriminate attractive from unattractive
(6) = 0, p 425. faces and that, like older infants, they prefer
attractive faces. A frequently expressed inter-
pretation of the attractiveness effect in oldel
GENERAL DISCUSSION infants is in terms of prototype formation and a
cognitive averaging process. When faces are
The findings from these two studies show that computer-averaged the resulting prototype is
newborn infants, less than a week from birth, typically seen as more attractive than the indi-
Newborns Prefer Attrdctive Faces 353

vidual faces that are averaged together and, Acknowledgments: This research was sup-
therefore, averageness has been claimed to be ported by Grant R000235288 from the Eco-
an important ingredient of attractiveness (Lan- nomic and Social Research Council to the first
glois & Roggman, 1990). According to this author. We are indebted to the staff of the
interpretation attractive faces are seen as more Maternity Ward, Royal Devon and Exeter
“face-like” because they match more closely Hospital, Heavitree, Exeter, for their support,
the prototype that infants have formed from and thank Claire Brummitt who assisted in the
data collection.
their experience of seeing faces. As was men-
tioned earlier, it is known that newborn infants
can form prototypes of faces they have seen in REFERENCES
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