Frequen Percenta

Gender
cy ge
Male 134 46.4
Female 116 53.6
Total 250 100

Gender c

53.6

Male

Below
63.20%
25
26-35 25.20%
36-45 8%
Above-
45
3.60% Age wise c
63.20%

25.20%

Below 25 26-35

education wi
18%
Educat education wi
ional Freque Percent
qualific ncy age 18%
ation
+2 and 55 22
below
12%
Graduat 119 47.6
ion
Post-
graduati 30 12
on
Others 46 18.4 +2 and below Graduati
TOTAL 250 100

Occupat Frequen Percenta

ion cy ge
Student 109 43.60%
Self
employe 48 19.20%
d
Private Classification on the b
89 35.60%
job
respondents
Governm
ent 4 1.60% 100%
Servant

10%

1%
Student
43.60% Self19.20%
employe

Annual Frequen Percenta

income cy ge Perce

11%
 Perce
Less than
52 20.80%
100000 11%

1000001-
118 47.20%
300000 21%
300001-
53 21.20%
500000
Above
27 10.80%
500000
47%

Prefer to Frequenc
%
Purchase y
Brand 59 23.60%
Price 65 26%
Quality 76 30.40%
Design 31 12.40%
Service 19 7.60%
26%
24%
0.00%
1.00%

Brand Price Q

Shop Frequen Percenta

online cy ge
very
66 26.4
often
OFTEN 17 30.8

Cha

NEVER 5.6%
SOMETI
64 25.6 Cha
MES
RAREL
29 11.6 NEVER 5.6%
Y
NEVER 14 5.6
RARELY 11.

SOMETIMES

OFTEN

very often

0 5 10

When
will you
do Frequen Percenta
Online cy ge
shoppin Cha
g
60
At
17 6.8 50
Leisure
40
During
Offers / 30
52 20.8
Promotio 20.8
20
n
On Need 133 53.2 10 6.8

Mood / 0
33 13.2 Pe
Desire
Regularl At Leisure During
15 6
y Mood / Desire Regula
What is
your
preferre PREFERRED TIME FO
d time Frequen Percenta 60
for cy ge 50
Online
Shoppin 40
g 30

Morning 3 1.2 20

Work 10 8
63 1.6
hours 1.2 1.6
0
Morning Work hours Break hou
Break
34 8
hours
Evening 4 13.6
Pe
Night 20 25.2
Any
Time /
No 126 50.4
Preferred
Time

How
much
time you
use Frequen Percenta
Internet cy ge
per day,
on an
average
Perc
Not
every 30 12% 17%
day

Less than
35 14%
1 hour

1-2 hours 70 28%

29%

2-5 hours 72 28.80%

Not every day Les

2-5 hours Mo
 29%

More
than 5 43 17.20% Not every day Les
2-5 hours Mo
hours

How
often
Frequen Percenta Percentage
you
cy ge
purchas 50 46
e online 45
40
Almost 35
Every 5 2 30
day 25
20
Once in a
21 8.4 15
week 10
8.4

Once in a 52
115 46
Month 0
Almost Every day Once in a week Once in a

Once in
Percentage
6 Months 109 43.6
and more

What
are your
Usual
Buying Frequen Percenta
patterns cy ge
of online
shoppin Perc
g

8.4 6
Search
Offline
15 6
and buy
Online
Search
Online
214 85.6
and buy
Online
85.6
 85.6
Search
Online
21 8.4
and buy
offline

Payment Frequen Percenta

Method cy ge Char
45
Credit 39.6% 38.8%
40
Card /
99 39.6 35
Debit
Card 30
25
Cash on
97 38.8 20
Delivery
15
Internet
51 20.4
banking 10
5
e-Wallets 3 1.2 0
Credit Card / Debit Cash on Delivery
Card

Average Perc
amount 50
in 45 47.6
rupees 40
spent for Frequen Percenta 35
Internet cy ge 30
shoppin 25
g in the
20
last 10
15
months
10
5 8.4
3.6
0-100 9 3.6 0
0-100 100-500 500-2500
100-500 21 8.4

500-2500 119 47.6

2500-
73 29.2
10000
10000
and 28 11.2
above

Cha
45 41.6
Payment Frequen Percenta 40
delivery cy ge 35
30 28
At Office 25
/ 20
70 28
Institutio 15
n 10

At home 104 41.6 5

0
Through Pe
23 9.2
friends
At Office / Institution
Collect Through friends
from
53 21.2
Courier
office

Past
experien
ce with Frequen Percenta
Online cy ge
shoppin
g
Not
Per
3 1.2
satisfied
Neutral 21 8.4 Very much satisfied 18.4

Satisfied 180 72
Satisfied
Very
much 46 18.4
satisfied Neutral 8.4

Not satisfied1.2

0 10 20 30

Perc
 Perc

Problem
faced on Frequen Percenta
shoppin cy ge
g online
Yes 85 34
No 165 66 66%

Respons Frequen Percenta

e cy ge
Not
Perce
Definitel 4 1.6
y

Not
5 2
Probably

May or

18.4
46 18.4
May not

Probably 111 44.4

1.6

2
Definitel
84 33.6
y Not Not May o r May
D e fi n i t e l y P robabl y not

Respons Frequen percenta

e cy ge
Yes 224 89.6
No 26 10.4

perc
100
89.6
90
80
70
60
50
40
30
20
 100
89.6
90
80
70
60
50
40
30
20
10
0
Yes

pe

Motivati Frequen Percenta

on cy ge
Easy
74 29.60%
payment
No
hidden 21 8.40% Perc
cost
Wide
range of 78 31.20% 31%
products

No travel
77 30.80%
to shop

31%

Easy payment
Wide range of prod

Online Perce
Frequen Percenta
shoppin
cy ge 35
g is risky
30 28.8

25
Strongly
32 12.8
dis agree 20

15 12.8
Dis agree 72 28.8 10

Neutral 60 24 5

Agree 50 20 0
Strongly dis Dis agree
Strongly agree
36 14.4
agree
Pe
 0
Strongly dis Dis agree
agree

Pe

It makes
Frequen Percenta
compari
cy ge
son easy

Strongly
5 2
dis agree

Dis agree 15 6 Char

40
Neutral 43 17.2
35
Agree 94 37.6
30
Strongly
93 37.2 25
agree
20
15
10
6
5 2
0
Pe

Strongly dis agree

Agree
 Gender classification

46.4

53.6

Male Female

Age wise classification

63.20%

25.20%

8.00%
3.60%

low 25 26-35 36-45 Above-45

education wise classification

18%
22%
 education wise classification
18%
22%

12%

48%

+2 and below Graduation Post-graduation Others

assification on the basis of occupation of the

pondents

Student
43.60% Self19.20%
employed Private
35.60% job Government
1.60%
Servant

Percentage

11%
21%
Less than 100000
 Percentage

11%
21%
Less than 100000
1000001-300000
21% 300001-500000
Above 500000

47%

30%

26%
4%

12%

8%

and Price Quality Design Service

Chart Title

VER 5.6%
 Chart Title

VER 5.6%

ELY 11.6%

MES 25.6%

EN 30.8%

ften 26.4%
0 5 10 15 20 25 30 35

Chart Title
53.2

20.8
13.2
6.8 6

Percentage

At Leisure During Offers / Promotion On Need

Mood / Desire Regularly
REFERRED TIME FOR ONLINE SHOPPING
50.4

25.2

13.6
8
1.2 1.6
orning Work hours Break hours Evening Night Any Time /
No Preferred
Time

Percentage

Percentage
12%
17%

14%

29%

28%

Not every day Less than 1 hour 1-2 hours

2-5 hours More than 5 hours
 29%

28%

Not every day Less than 1 hour 1-2 hours

2-5 hours More than 5 hours

Percentage
46
43.6

8.4

Once in a week Once in a Month Once in 6 Months and

more

Percentage

Percentage

8.4 6

Search Offline and buy

Online
Search Online and buy Online
Search Online and buy offline

85.6
 85.6

Chart Title
39.6% 38.8%

20.4%

1.2%
dit Card / Debit Cash on Delivery Internet banking e-Wallets
d

Percentage
47.6

29.2 Percentage

11.2
8.4
3.6
-100 100-500 500-2500 2500-10000 10000 and
above
 Chart Title
41.6

28

21.2

9.2

Percentage

At Office / Institution At home

Through friends Collect from Courier office

Percentage

satisfied 18.4

Satisfied 72

Neutral 8.4

satisfied1.2

0 10 20 30 40 50 60 70 80

Percentage
Percentage
 Percentage

34%
Yes
No

66%

Percentage
44.4

33.6

Percentage
18.4
2

Not May o r May P robabl y D e fi n i t e l y

t el y P robabl y not

percentage
89.6
 89.6

10.4

Yes No

percentage

Percentage

31% 30%

8%

31%

Easy payment No hidden cost

Wide range of products No travel to shop

Percentage
28.8
24
20

14.4
12.8

rongly dis Dis agree Neutral Agree Strongly agree

ree

Percentage
rongly dis Dis agree Neutral Agree Strongly agree
ree

Percentage

Chart Title
37.6 37.2

17.2

6
2

Percentage

Strongly dis agree Dis agree Neutral

Agree Strongly agree