Lesson 1: Introduction to Media and Information

Literacy
1. This type of literacy identifies what the information is for, where to find it, and how to evaluate it.
a. Media Literacy b. Information Literacy c. Technology Literacy d. All of the Above

2. This type of literacy evaluates different media forms and how can they be analyzed, evaluated, and created to send out
messages efficiently and ethically.
a. Information Literacy b. Media Literacy c. Technology Literacy d. All of the Above

3. This type of literacy is able to access, manage, and integrate technologies to create and communicate information.
a. Media Literacy b. Technology Literacy c. Information Literacy d. All of the Above

4. An information literate person should first understand the question to figure out the type of information sources he or
she needed. True

5. Information needed only comes from one source or method only. False

6. An information literate person cannot do anything in his society since it only entails researching on ideas instead of
acting up on it. False

7. Information cannot be shared or learned upon if a person cannot understand what it is about. True

8. Media is a collection of communication mediums such as radio, television, newspaper, and the Internet. True

9. A media literate person understands that media shows unbiased messages and is a reliable source of information as it is.
False

10. A media literate person understands which media is appropriate and the processes how media is created. True

11. Technology literacy is not limited to using computers in finding information and answers to questions. True

12. A technology literate person cannot learn every technology available out there, but can have competencies in
machines and techniques related to his/her field. True

13. Media, Information, and Technology Literacy are three separate entities and should be studies and treated as such.
False

14. Being able to assess, evaluate information, critically thinking and using the information effectively, and creating
messages are the important aspects of Media, Information, and Technology literacies. True

1. It covers processed data and knowledge derived from study, experience, instruction, and signals.
a. Literacy b. Technology c. Information d. Media

2. It is the ability to identify, understand, interpret, create, communicate, and compute using written or nonwritten
materials associated with varying contexts.
a. Literacy b. Technology c. Media d. Information

3. It is the ability to access, analyze, evaluate, and create media in a variety of forms.
a. Information Literacy c. Media Literacy
b. Technology Literacy d. Social Media Literacy
4. It is a set of essential skills and competencies that allow individuals to engage with media and other information
providers effectively, as well as develop critical thinking and lifelong learning skills.
a. Media and Information Literacy c. Media Literacy
b. Information Literacy d. Technology Literacy

5. It is the processed data or data translated into something meaningful and significant.
a. Information b. Data c. Literacy d. Technology

6. It refers to raw or unprocessed facts, figures, and values.

a. Data b. Information c. Technology d. Media

7. It is the ability to recognize when information is needed as well as locate, evaluate, and effectively communicate
information in various formats.
a. Technology Literacy c. Information Literacy
b. Social Media Literacy d. Media Literacy

8. It is the ability to use technological tools responsibly, appropriately, and effectively.

a. Media Literacy c. Technology Literacy
b. Information Literacy d. Social Media Literacy

9. It is widely known as the ‘new media’ and the most valuable innovation in the 20 th
a. Internet c. Tablet
b. Smartphone d. Bitcoin

10.It pertains to the means and resources being used for creating, delivering, sharing, and processing information.
a. Information c. Media
b. Literacy d. Technology

Independent 1. He can process with self-reliance the digital and printed texts of
varying complexity, discuss and elaborate ideas with others, and understand and apply conventions of vocabulary and
grammar.

Knowledgeable | Content Knowledge 2. He can acquire, process, share, and translate deep information about his
field. He can discuss and elaborate on discipline-specific texts and become an expert of his field.

Responsive 3. He can adjust the way he communicates with others depending on the
audience, task, purpose, discipline, and other demands or factors in the situation.

4. He acknowledges, understands, and respects others’ perspectives and cultures. He is aware of individual
differences and keeps these in mind when communicating. Considerate

5. He makes use of technology and media effectively in a way that is highly advantageous for the purpose of
communication. Technology Savvy

6. He critiques the content, delivery, and processing of data. He questions media and gives great emphasis on the
provided evidence whether it is credible and relevant. Critical with Information

Part 3
1. Which of the following is not part of 'Media Literacy'?
a. One-way.
b. Critically analyzing media content by considering its particular presentation, its underlying political or
social messages
c. Assessing media ownership and regulation issues that may affect what media is presented in what form
d. Aspects of technology
e. All of the above are part of media literacy.

2. Which of the following is NOT one of the three general categories in building media literacy?
a. Media grammar
b. Fragmentation of Media Channels
c. Media production practices
d. Commercial Forces Shaping Media Content
e. None of the above

3. The grammar of media includes which of the following?

a. The size and design of books, newspapers, and magazines
b. The types of camera angles used on television, editing, lighting, sound effects and music to help cue
 viewers
c. Use of sound effects, actualities, and voice overs on radio
d. The music genres that the music industry divides music into
e. All of the above

4. Which of the following is NOT one of the main ways of evaluating information found online?
a. Looking at the brand name. . .is it a trusted brand?
b. Making sure the source is a governmental agency
c. Checking the website's internal information and procedure for fact-checking and mission, as well as what
types of web sites it links to
d. Comparing the information on the website with the same information from an established media company
or with original source material
e. None of the above

5. Which of the following statements about the fragmentation of media channels is incorrect?
a. The fragmentation of media channels is drastically altering the media landscape, but this trend is lessened
by the World Wide Web.
b. A lack of a common media experience can segment groups and hurt the establishment of a civil society.
c. A greater diversity of voices now have better chances of reaching a larger media audience than in the past
because of more media outlets.
d. Despite fragmentation, some events still draw record audiences such as big sporting events or man-made or
natural disasters.
e. All of these are correct.

6. Which of the following is NOT true of the commercial forces shaping media content?
a. Commercial decisions often play a role in the type of media content that is created
b. Most media enterprises in the U.S. follow a profit model for their operation
c. Corporate sponsorship plays a large role in funding public television programs in the U.S., who get less
than a third of their funding from the government
d. Large media companies like Time Warner, Walt Disney, and Viacom are global in scope and therefore
rarely can dominate local media.
e. All of these are true.

7. Concentration of media ownership is driven by which of the following forces?

a. Economies of scale that media owners can get by owning larger media companies in a variety of media
types
b. Federal rules that require media companies to acquire new media properties;
c. Diversity goals that can be met primarily through broad media ownership;
d. All of the above
e. None of the above

8. Subtext does NOT refer to which of the following

a. The technology underlying a particular medium of communication
b. The message beneath the message xx corrrect
c. The explicit message
d. All of the above
e. None of the above

9. One of the most vocal critics of media concentration is the author of the book New Media Monopoloy,
a. Sheizaf Rafaeli
b. Robert McChesney
c. Ben H. Bagdikian
d. Rupert Murdoch
e. None of the above

10. The notion that audiences cannot simply be considered consumers anymore but also often take an active role in
producing content or information refers to
a. Net Neutrality
b. User Generated Content (UGCs)
c. Wikis
d. Producers
e. None of the above
Part 4