SẢN PHẨMTAN332.CS.

Full name: Đỗ Hồng Cẩm

Class: 1908.QTQT2F1.10
Writing a paragraph Culture in international meetings
Today, most international conferences can use the common language of English, but cultural nuances can vary
greatly between cultures. Our business partners' lack of understanding of cultural norms and practices can lead to
misunderstandings and communication failures. Here are three basic aspects of the world's cultural differences that
can give you control when working with people from different cultures.
Firstly, the factor of individualism: Most Eastern countries are collectivists. A collectivist culture values enduring
commitment and loyalty, and each individual is accountable to his team. In contrast, the United States is the most
recognizable representation of individual culture. In these societies, themselves and close family are the two most
important factors for each individual, they value their own image and try to assert their position in society.
Secondly, the smile: In countries like the United States, Australia, and the UK, smiling is often interpreted as an
expression of openness, friendship and respect, and is often used to crack ice. In Germany, Switzerland, China and
Malaysia, people who laugh a lot are considered smarter than those who don't. In Russian culture, however, a smile
for no reason is a sign of stupidity. In Russia, Japan, and South Korea, pictures with smiling faces are judged to be
less intelligent than non-smiling pictures. In countries like India and Argentina, smiling is associated with
dishonesty. In meeting with partners of different nationalities, you need to be careful when deciding who to smile at.
Writing a paragraph (cont.)
Another key area of culture, the eye contact: Americans or Britons often make eye contact with their
customers to show that they are paying full attention to what is being said. But Japanese or Korean people
may find it difficult to make direct eye contact or even feel disrespectful. In South America and Africa
regions, prolonged eye contact can also be seen as a power challenge. In the Middle East, eye contact
between people of the opposite sex is considered inappropriate, although even one gender eye contact may
demonstrate honesty.
Finally some tips on successful international meetings. You always need to practice to have good
intercultural communication skills, you will observe and know the communication culture in different
countries to avoid mistakes in international meetings. Different cultures mean that sometimes points, spoken
language or body language can be misinterpreted. Attention to continuous testing and feedback. At the
conclusion of the meeting, it is important to summarize the key areas of meeting agreement and
disagreement and ensure that everyone is satisfied with them to avoid confusion and disappointment later
on.
In general, any international meeting requires planning, predicting whether cultural differences might
affect mutual understanding, and what misunderstandings might occur, for preventive action. Thank you for
listening.
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