Client Report

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Our Team:

Kyle Johns, Mallory McNally,


Luke Graf, and Adarius Blake
Spoiler Alert!
Below are two recommendations that we believe
will drastically improve overall awareness for
Project Oz, increase fundraising, and lessen the
internal workload for Lisa.

➔ Partner

Partner with ISU & Illinois Wesleyan


student organizations for
volunteer/experience opportunities &
fundraising

➔ Offer
Offer unpaid, valuable, internship
opportunities
Partnering with Greek Life
Organizations …………………….. pg. 5

TABLE OF Collaborating with Student

CONTENTS
Clubs and Associations ……….. pg. 12
Recruiting Extra Help …………. pg. 19
Final Recommendations …….. pg. 22
Lack of Community ● An unevenly dispersed workload.

Awareness is ● Challenges with hosting events and


event-based marketing.
Hindering Outreach ● Reaching a MAX percentage of
interested donors and volunteers.
● Standing out in a market saturated by
popular organizations with similar goals
With Covid-19 affecting ● The effects of COVID on donors’
many aspects of life,
Project Oz needs to discretionary income, event guidelines,
explore the utilization of
and more
other resources to combat
the loss of donations.
Partnering with
Greek-Life Organizations
GREEK LIFE ORGANIZATIONS
LOVE WORKING WITH LOCAL
NON-PROFITS!

Meet Alpha Phi Omega (APO)


APO is a co-ed service fraternity on campus at Illinois State
University. APO partners with organizations both around the country
y also in
*Man it a certa and locally as well.
re
requi t of hours
n rs
amou ir membe UPB helps coordinate different events around on campus at ISU
e
for th mester!
se such as fundraising events and service events.
each
Focus of our Interviews
APO is the Perfect Match!
s the
e bok i
Kati e S ions
na l Relat a Phi Post Interview Insights
Inter for Alph ce
tor servi
Direc (APO), a s
ga linoi
Ome rnity at Il . She After interviewing Katie, it is evident that APO is very interested in partnering
frate niversity iew with Project Oz. APO has partnered with local non-profits in the past and is
U rv
State d the inte lf of always looking for new opportunities in the community.
e r e ha
answ ons on be
ti
ques APO "We would absolutely be interested. We have worked with non-profits
in the past. We especially love working with local organizations
because we are always looking to give back to the community and
create a lasting relationship."

"In a partnership, we look for a mutual benefit between both parties


which could be an experience, lasting service outcomes, or
continuous education."
Project Oz should
How can Project Oz
utilize APO and Benefit from these
other Greek-Life Partnerships?
Organizations to
help set up These organizations do not expect any
monetary compensation which is especially
fundraising events! beneficial for Project Oz. Partnering
consistently with college organizations is
also a great way for Project Oz to get their
name out into the community.
Increasing Donations &
Volunteer Opportunities
ISU - Spring 2019 Fundraisers
This chart shows details from some of Illinois
Project Oz can take fundraising to the next step by
State top organizations’ service from this past
partnering with these organizations that do this
spring.
year after year.

Key Point:
Successful fundraising
with these organizations
could surpass the
current leading donor of
$5,000 yearly right now.
← Look at those
numbers!
View full University Community Report Here:
https://deanofstudents.illinoisstate.edu/involvement/fraternal/resources/Spr2019CommunityReport_Public.pdf
Greek Organizations Will Help
Create & Lead Events

"In a partnership, we look for a


mutual benefit between both
parties which could be an
experience, lasting service
outcomes, or continuous
education." - Katie Sebok
(APO Director)

Event flyer created by Sigma Nu


Collaborating with Student
Clubs and Associations
Student Organizations
Love Working with Local
Non-Profits!

Meet Illinois State’s


University Program Board (UPB)
UPB is just one of many student organizations on
University Program Board campus.

UPB helps coordinate different events around on


campus at ISU such as fundraising events and service
events.
University Program Board is Another Match!

is the
M l e k ush
B, a
Post Interview Insights
Zach ent of UP nt
d e
Presi t-run, ev ois
u d e n t I l lin After interviewing Zach, it is evident that UPB is another organization at Illinois
st t i o na e
iz a ty. H
organ Universi e State looking to get involved with volunteer work. Project Oz would be a perfect
State wered th s on 1. Zach says he has not heard of Project
ans tion fit to partner with UPB.
i e w ques B.
v
inter half of UP Oz.
be
"UPB would gladly take part in helping a community
2. organization
"Yes, while communitywith such ais not
service
worthwhile cause" our common practice, it's something
that we've done in the past and are
"We don't need anything in return. We are a very privileged organization so just
looking to do moving forward".
the act of giving back is plenty for us".
3. "UPB has done an event called
"Climate Change 2030" that was
centered around servicing the
community by picking up harmful
waste and promoting awareness of
the preventative measures that need
Student Organizations are
great for Collaboration and
Promotion!
Many of these organizations are built around
being involved and giving back to the
community. With Project OZ being
headquartered in a college-town, we see this
as a viable resource to take advantage of.
What Student ● Provide Volunteers

Organizations can do ● Sponsor an event

for Project OZ: ● Share content with their


followers
● Connect you to other
resources
● Promote your organization
● Social Media Shout outs

Some organizations may be able to


make considerable donations!
1. Partner
2. Let them do
the work.

"We don't need anything in


return.” - Zach Mlekush
(UPB President)

Gnomes Ultimate Frisbee Club


Our club has various activities around the year and would love
to help out Project Oz!
Our Event Flyer
Concept
Community
Awareness?

Once a connection is made...


1. Partner on events
2. Guest speaking at a meeting
3. Shout-out on social media

Exposure can be
increased drastically
through mutual
connection!
Recruiting Extra Help
Our Recommendations:

➔ Further developing the internship recruiting


program
➔ Partnership/Relationship Intern*

Unpaid Internships
Content Specialist Intern
➔ Other Positions

are high-interest
◆ Public Relations Intern
◆ Social Media Management Intern
◆ Partnership/Relationship Intern
opportunities for
students Project Oz’s outreach is currently being run by
very few individuals.

This shortage of assistance puts stress and


limitations on the organization’s ability to
perform in a variety of areas, resulting in an
overall detriment.
How Project Oz Can Attract More Interns

Project Oz currently offers Information to include:


internships, however, the
employment page doesn’t ● What specific positions
provide much insight. are open?
● Estimated time
Students like to know commitment of
exactly what a position obligations.
entails and how it can fit ● The character traits
into their schedule before being sought for.
committing. ● Remote or On-site.

Project Oz can further


hone their recruitment
strategy by creating a
Key Point:
presence on LinkedIn.
When trying to appeal to
prospective interns, the
more details, the better!
Final Recommendations
Our Final
● Take advantage of being located in a college-town
by collaborating with Greek Life and Student

Recommendations organizations at local colleges and universities.

for Project Oz:


They can help with:
○ Engaging in the community
○ Raising awareness
When developing our recommendations, we wanted
to focus on impact. That’s why we’ve provided two ○ Hosting events
recommendations for Project Oz that we believe will ○ Shouting-out Project Oz
thoroughly solve current issues and garner
● Implement/Modify a strategy to recruit interns who
long-term success for the organization.
can help alleviate the current workload.
○ Be specific in explaining what you need help
Bonus Tip:
with.
Put social-media at the forefront ○ Create a presence on LinkedIn to reach out for
of Project Oz’s marketing plan.
help.
Share heartwarming stories and
Project Oz’s impact to raise
community awareness.
Our Team - KLAM Marketing

Kyle Johns Luke Graf Adarius Blake Mallory McNally


kjohns97@gmail.com lukegraf26@gmail.com adarius0326@gmail.com mjmc34@gmail.com

(847) 337-0467 (309)212-7279 309-397-5959 (773) 322-7481

Thank you!

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