The document discusses a case study of Coca-Cola's marketing strategy. It details Coca-Cola's vast product portfolio which includes over 3,500 beverages sold in more than 200 countries. Coca-Cola has the top recognized brand logo in the world and serves 1.9 billion people daily. Through consistent marketing, Coca-Cola has become the world's most valuable brand and the largest beverage company with $44.29 billion in annual revenue and a $192.8 billion market capitalization. The article aims to analyze Coca-Cola's successful long-term marketing approach that has led to its dominant global market position.
The document discusses a case study of Coca-Cola's marketing strategy. It details Coca-Cola's vast product portfolio which includes over 3,500 beverages sold in more than 200 countries. Coca-Cola has the top recognized brand logo in the world and serves 1.9 billion people daily. Through consistent marketing, Coca-Cola has become the world's most valuable brand and the largest beverage company with $44.29 billion in annual revenue and a $192.8 billion market capitalization. The article aims to analyze Coca-Cola's successful long-term marketing approach that has led to its dominant global market position.
The document discusses a case study of Coca-Cola's marketing strategy. It details Coca-Cola's vast product portfolio which includes over 3,500 beverages sold in more than 200 countries. Coca-Cola has the top recognized brand logo in the world and serves 1.9 billion people daily. Through consistent marketing, Coca-Cola has become the world's most valuable brand and the largest beverage company with $44.29 billion in annual revenue and a $192.8 billion market capitalization. The article aims to analyze Coca-Cola's successful long-term marketing approach that has led to its dominant global market position.
The document discusses a case study of Coca-Cola's marketing strategy. It details Coca-Cola's vast product portfolio which includes over 3,500 beverages sold in more than 200 countries. Coca-Cola has the top recognized brand logo in the world and serves 1.9 billion people daily. Through consistent marketing, Coca-Cola has become the world's most valuable brand and the largest beverage company with $44.29 billion in annual revenue and a $192.8 billion market capitalization. The article aims to analyze Coca-Cola's successful long-term marketing approach that has led to its dominant global market position.
August 19, 2019 Brand Study, Miscellaneousby Aashish Pahwa.
From the star ‘Coca-Cola’ drink to Inca Kola in North and South America, Vita in Africa, and Thumbs up in India, The Coca-Cola Company owns a product portfolio of more than 3500 products. With the presence in more than 200 countries and the daily average servings to 1.9 billion people, Coca-Cola Company has been listed as the world’s most valuable brand with 94% of the world’s population recognizing the red and white Coca-Cola brand Logo. Moreover, 3.1% of all beverages consumed around the world are Coca-Cola products. All this because of its great marketing strategy which we’ll discuss in this article on Coca-Cola Marketing Strategy. Coca-Cola – Has a Market capitalization of $192.8 Billion (as of May 2016). Had 53 years of consecutive annual dividend increases. With the revenue of over $44.29 billion, is not just a company but an ECONOMY. The world knows and has tasted the coca cola products. In fact, out of the 55 billion servings of all kinds of beverages drunk each day (other than water), 1.7 billion are Coca-Cola trademarked/licensed drinks. The article talks about the great presence that Coca-Cola has throughout the world, it also informs about all the brands that it manages and how its marketing strategy has managed to position it as one of the best brands, it also tells us about the sales figures that it has had over time and in recent quarters. Subsequently, the article mentions that the Coca-Cola Company has been listed as the most valuable brand in the world with 94% of the world's population recognizing the logo. Over time, it has acquired a great position within the market, due to its market capitalization of $ 192.8 billion. We consider that Coca-Cola has earned its position in the market, not only for being the pioneer but rather for maintaining a coherent marketing strategy over time and thus reaching the values that we all know; Coca-Cola is a brand that has always been linked to consumers and cannot for this reason stop developing new marketing actions: innovating and expanding the product portfolio; Let's not forget that consumers are more and more demanding and there is more competition in the market every day. Finally, he tells us about the marketing strategy that this brand has used to thereby retain its customers. We were able to identify this article as financial AND economic analysis since it shows us a quantitative and comparative analysis of the profits that the company has had. We found it a very interesting article, because it shows detailed information about one of the most important companies in the international market.