COCA-COLA MARKETING CASE STUDY

August 19, 2019 Brand Study, Miscellaneousby Aashish Pahwa.

From the star ‘Coca-Cola’ drink to Inca Kola in North and South America, Vita in
Africa, and Thumbs up in India, The Coca-Cola Company owns a product
portfolio of more than 3500 products. With the presence in more than 200
countries and the daily average servings to 1.9 billion people, Coca-Cola
Company has been listed as the world’s most valuable brand with 94% of the
world’s population recognizing the red and white Coca-Cola brand Logo.
Moreover, 3.1% of all beverages consumed around the world are Coca-Cola
products. All this because of its great marketing strategy which we’ll discuss in
this article on Coca-Cola Marketing Strategy.
Coca-Cola –
 Has a Market capitalization of $192.8 Billion (as of May 2016).
 Had 53 years of consecutive annual dividend increases.
 With the revenue of over $44.29 billion, is not just a company but an
ECONOMY.
The world knows and has tasted the coca cola products. In fact, out of the 55
billion servings of all kinds of beverages drunk each day (other than water), 1.7
billion are Coca-Cola trademarked/licensed drinks.
The article talks about the great presence that Coca-Cola has throughout the
world, it also informs about all the brands that it manages and how its marketing
strategy has managed to position it as one of the best brands, it also tells us
about the sales figures that it has had over time and in recent quarters.
Subsequently, the article mentions that the Coca-Cola Company has been
listed as the most valuable brand in the world with 94% of the world's population
recognizing the logo. Over time, it has acquired a great position within the
market, due to its market capitalization of $ 192.8 billion.
We consider that Coca-Cola has earned its position in the market, not only for
being the pioneer but rather for maintaining a coherent marketing strategy over
time and thus reaching the values that we all know; Coca-Cola is a brand that
has always been linked to consumers and cannot for this reason stop
developing new marketing actions: innovating and expanding the product
portfolio; Let's not forget that consumers are more and more demanding and
there is more competition in the market every day.
Finally, he tells us about the marketing strategy that this brand has used to
thereby retain its customers. We were able to identify this article as financial
AND economic analysis since it shows us a quantitative and comparative
analysis of the profits that the company has had. We found it a very interesting
article, because it shows detailed information about one of the most important
companies in the international market.