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  • Vuca World

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    Xia Fermo
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    The document discusses different frameworks for marketing in a VUCA world that is volatile, uncertain, complex, and ambiguous. It outlines the traditional 4 P's of marketing of product, price, place, and promotion. It then expands on this with additional P's of physical evidence, process, and profit. Finally, it presents modern P's of marketing with a focus on purpose, packaging, production, and planet.

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    VUCA WORLD.docx

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    The document discusses different frameworks for marketing in a VUCA world that is volatile, uncertain, complex, and ambiguous. It outlines the traditional 4 P's of marketing of product, price, place, and promotion. It then expands on this with additional P's of physical evidence, process, and profit. Finally, it presents modern P's of marketing with a focus on purpose, packaging, production, and planet.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    22 views2 pages

    Vuca World

    Uploaded by

    Xia Fermo
    The document discusses different frameworks for marketing in a VUCA world that is volatile, uncertain, complex, and ambiguous. It outlines the traditional 4 P's of marketing of product, price, place, and promotion. It then expands on this with additional P's of physical evidence, process, and profit. Finally, it presents modern P's of marketing with a focus on purpose, packaging, production, and planet.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    VUCA WORLD – VOLATILE

    UNCERTAIN
    COMPLEX &
    AMBIGIOUS
    P’S OF Marketing
    Product
    Price
    Place
    Promotion

    Expanded P’s of Marketing


    Physical evidence
    Process
    Profit
    People

    Modern P’s of Marketing


    Purpose
    Packaging
    Production
    Planet

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