IIE Standard Development 2015 Brand Strategy 1A BRST111

Assignment

BRAND STRATEGY 1A
2015

TIME ALLOWANCE: 15 Hours

MARKS: 100 Marks

TOTAL PAGES: 3

INSTRUCTIONS:

1. Assignments must be typed.

2. All work must be adequately and correctly referenced.
3. No more than 25%of the assignment may be copied from the original
source(s) used, even if referenced correctly.
4. Begin each section on a new page.
5. Make a copy of your assignment before handing it in and follow all instructions
on the assignment cover sheet.
6. This is a group assignment.
7. Make a copy of your assignment before handing it in.

TOPIC: Healthy brands

LU1-2

© The Independent Institute of Education (Pty) Ltd 2015

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IIE Standard Development 2015 Brand Strategy 1A BRST111

Brief (100 Marks)

Select a brand of your choice that you feel lives up to the Vega Healthy Brand criteria
and write an essay using the criteria stipulated. Also, please note you may write
under headings if you so wish, but please ensure that your essay reads as a whole,
rather than individual parts.

Criteria:

Discuss what makes a “brand”; (10)

Explain the difference between ‘healthy’ and ‘unhealthy’ brands; (30)
Discuss a brand of your choice that you feel lives up to the Vega Healthy Brand
Criteria or is getting close. (60)

The fine print:

Critical thinking is required.

Ensure that you have a clear introduction, analysis, and summary.
Your level of insight into the brand influences your mark.
Your essay should approximately be five (5) to six (6) pages written in South
African English (Arial Narrow 12, 1.5 line spacing) – Please pay attention to
correct spelling and punctuation.
You need to include visuals/ videos where possible in the appendix only.
Referencing is an absolute must (If you struggle, ask for help. Do not wait until
it is too late).
Five (5) students per group.
You need a minimum of eight (8) sources in your reference list.
Regular submission rules apply.

© The Independent Institute of Education (Pty) Ltd 2015

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IIE Standard Development 2015 Brand Strategy 1A BRST111

Marking Rubric for Assignment 1

Criteria Mark allocation Student’s mark

Discuss what makes a
(10)
“brand”;
Explain the difference
between “healthy” and (30)
“unhealthy” brands;
Discuss a brand of your
choice that you feel lives
up to the Vega Healthy (60)
Brand Criteria or is
getting close.
TOTAL 100

[TOTAL MARKS: 100]

© The Independent Institute of Education (Pty) Ltd 2015

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