Round 1: Assignment

We are looking for SEO Rockstar having strong SEO technical knowledge and is a content
strategy expert. This assignment is to judge you on the below matrices, do make sure you
provide your analysis based on them:

Please visit this URL for your Assignment - https://intellipaat.com/machine-learning-

certification-training-course/

1. Keyword Research – Give top 5 Business Keywords and top 5 non-business keywords
that you see that we need to target.

2. On-Page Optimization – Do mention what changes you want to make if you are the owner
of this page. Also, please do x count keyword insertion. Use track changes and for making
those changes for easy evaluation. You need to make the modification in the course page
content that you see in the given URL.

4. Content Creation – Do you see any extra content that can be added to this page? if yes
add the content and share.

5. Content Strategy – What content strategy you suggest for promoting this course. It can be
articles, etc.

6. Do check off-page and mention off-page strategy.

7. What reports you will be churn on a daily, weekly, monthly level and mention their
objective along with metrics you will track

Brief about Intellipaat – We are the leading online certification training provider across the globe
with more than 600,000 learners learning from 36+ countries. Our Major audiences come from India
& the US so take care of it while doing SEO analysis.