PHILTECH INSTITUTE OF ARTS AND TECHNOLOGY- TAGKAWAYAN BRANCH

Second Semester S.Y. 2018-2019

MIDTERM EXAMINATION
Subject: PRINCIPLE OF MARKETING(GEN107)
Section: ITS

Name: ____________________________ Date: _____________

Section : ________________ Instructor: MRS.MELISSA F.LUSTADO

PART I. IDENTIFICATION. General Directions: Read carefully each question and answer only the
correct word/s in the following sentences. (AVOID ERASURE,WRONG IS SPELLING IS WRONG)

________________________________1. It consists of people and procedures for assessing

information needs, developing the needed information, and helping decision makers to use the
Information.
________________________________2. It is the electronic collections of consumer and market
information obtained from data sources within the company network.
________________________________3. It is the information that already exists somewhere, having
been collected for another purpose.
________________________________4. It is the information collected for the primary specific
purpose at hand.
________________________________5. It is the gathering primary data by asking people questions
about their knowledge, attitudes, preferences, and buying behavior.
________________________________6. It is gathering primary data by observing relevant people,
actions, and situations.
________________________________7. It is the cause and effect relationships.
________________________________8. It is the systematic design, collection, analysis, and
reporting of data relevant to a specific marketing situation facing an organization.
________________________________9. The systematic collection and analysis of publicly available
information about consumers, competitors, and developments in the marketing environment.
________________________________10. Gathering primary data by selecting matched groups of
subjects, giving them different treatments.

PART II.ENUMERATION.
A. Factors of Developing Marketing Information(3)
B. Primary Data-Research Approaches(3)
C. Assessing Marketing Information Needs(5)
PART III. ESSAY.

1.Draw/Illustrate and explain the every detail of “Marketing Research Process” (20pts)

2. Complete the information of “Marketing Information System” Analyze and Explain Briefly.
(40pts)