INTERNATIONAL SCHOOL

OF BUSINESS & MEDIA

Account Planning and Ad Agency

Management
Group Project
A SWOT and Situation Analysis
on GoZero E-Bikes

SUBMITTED TO: SUBMITTED BY:

PROF. SONALI BRAHMA 20191077 Priyam Prakash
20191006 Akshat Sharma
20191004 Afrin Satani
M20191526 Mayank Yadav
20192303 Aishwarya Jaiswal

GROUP 6

SWOT ANALYSIS OF GOZERO E-BIKE SKELLIG

STRENGTHS
 • Environmental Friendly
• Most Energy Efficient
• GoZero e-bikes are convenient,
easy, and effortless.
• Less Traffic Congestion
• GoZero provides optimum stability
and comfort and come with multi-
modes of operation
• The e-bikes come with lockable
battery pack which makes it very
convenient to charge & carry.

WEAKNESSE
•
S
High Maintenance & Repair Costs: From
its motor’s sensors drying out and needing
replacement to LCD screens and other techy
features being broken, leads to high charges.
• Short battery Life and Long Charging
Time
• E-bikes are expensive
• Battery Replacement Cost: E-bikes need a
replacement of battery every 3-4 years and
GoZero battery replacement cost around
Rs.8500 which is way too expensive

OPPORTUNITIES
• Government subsidy for
ownership
• Greater opportunities for
Research & Development
• Create Job opportunities as
production has started in India
• Lower taxes
• No congestion charges
• Increasing fossil fuel costs

THREATS
• Competition in form of electric
hybrids, alternative fuels,
hydrogen-powered vehicles
• Rise in cost of electricity
• Improvements in public
transportation
• Lack of charging infrastructure

SITUATIONAL ANALYSIS
GoZero Mobility E-bikes Skellig
Background / Overview:
GoZero Mobility is a British electric bike maker which manufactures premium
electric performance bikes and signature lifestyle merchandise. Headquartered in
Birmingham, GoZero has established the operations base in Kolkata, India. GoZero
works on futuristic product line to suit the market demand and meet unmet needs.
The bikes have been designed in Great Britain and manufactured in India and are a
perfect mix of Indo-British craftsmanship.

What is the objective, the purpose of the ad?

To expand GoZero Mobility E-bikes in the young and adult Indian market as a
healthy vehicle and to overcome some of the most commonly cited barriers to
traditional bike riding and given riders the increased speed and reduced physical
exertion allowing riders to arrive at their destination in a comfortable state.

Target audience: who are we talking to? What do

we know about them that can help us (insight)?
Male and female population in the age group of 14 to 70 years as well as three
segments based on cycling attitudes and motives for the use and purchase of e-bikes:
(1) Enthusiastic e-bikers who showed the most positive attitudes towards e-bikes
and mainly bought an e-bike to increase cycling frequency.
(2) Utilitarian e-bikers who already cycled regularly before having access to an e-
bike and used the e-bike particularly for practical purposes and to reduce travel time.
(3) Recreational e-bikers who were very positive about e-bike use but used it less
regularly and mainly for long-distance recreational trips.

What’s the single most important thing to say?

What is the big idea?
Cycling Towards a Better Life

What are the supporting rational and emotional

‘reasons to believe and buy?’
GoZero e-bikes have all the goodness of bicycles and is convenient, easy, and
effortless, so the propensity of exercising and staying healthy increases as one rides
an e-Bike more often and for longer distances, thus working towards a healthier, less
traffic congestion and pollution-free world. specialized performance e-bikes of
GoZero provides optimum stability and comfort and come with multi-modes of
operation giving users freedom to choose the way of riding – Throttle, Peddle Assist,
Cruise Mode, Walk Mode and Manual Peddle. The e-bikes come with lockable
battery pack which makes it very convenient to charge & carry. GoZero Mobility is
determined to offer products with optimum performance and create a green-way to
commute.