Term5: Market Oriented Strategic Planning (MOSP): End-term Examination

Time Allowed: 4 hours Total Marks: 40

Instructions:
1. This paper is based on the following case: Flare Fragrances Company, Inc.: Analyzing
Growth Opportunities (HBS # 4550)
2. All questions are compulsory.
3. Answer each question within the word limit indicated.
4. Answers beyond the word limit would not be considered.
5. Marks for each question are as indicated after each question.
6. Best of Luck!

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Q. 1. Analyze the case using the 5Cs framework.

(Word limit: 600 words)
10 Marks

Q. 2. What are the strategic planning options available to increase Flare’s sales? Evaluate the
alternatives with appropriate justification. Based on the evaluation recommend an appropriate
action plan for Flare to sustain growth.

(Word limit: 1200 words)

20 Marks

Q. 3. Evaluate the Savvy program. Should Savvy be launched without the Loveliest umbrella
branding? Justify your decision clearly.

(Word limit: 600 words)

10 Marks

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