Project Assignment [Brand Management]

SUBMITTED TO:
Md. Mizanur Rahman (PhD)
Professor
Master of Business Administration

School of Business and Economics

North South University

SUBMITTED BY:

Name ID
Md. Inzamul Haque Chowdhury 2016034060

Course Title: Brand Management

Course Code: BUS -624 Section: 01

Semester: Summer 2020

Date of Submission: 12th September 2020

Sensitivity: Internal
 Evaluate one print ad or one billboard ad using the criteria given in the PPT. Maximum word
130. Give evidence like how you are sure about it or it is evident, etc.

Question-1: Is the message clear at a glance?

This Print Ads message of purchasing a 100-minute package of 59 taka is clear
immediately with possible options of buying the package.

Question-2: Is the benefit in the headline?

The Benefit of Talking in number 1 network in headline with those minutes is there.

Question-3: Does Illustration support the headline?

One girl talking in the illustration supports the headline of talking to number one
network (Network in the middle of the lake).

Question-4: Does the first line of the copy support the headline and illustration?
First line of the product mentioning all the details supports the headline and Illustration.

Question-5: Is the ad easy to read and follow?

This Ad is very easy to follow, for talking in number one network one can buy 100
minutes with an expense of 59 taka from Recharge, USSD and MyGP Channel.

Question-6: Is the Product easily Identified?

59Taka-100 Minute-7 Days Validity, Product is easily identified with all the necessary
details.

Question-7: Is the brand or sponsor clearly identified?

Grameenphone as a brand name is clearly visible in the top corner as well.

Sensitivity: Internal