Marketing Plan

Submitted To:
Sir Mansoor Mehmood Ashiq
Submitted By:
Abdullah Tayyab (F18BA015)
Zeeshan Ahmad (F18BA140)
Rehman Ullah Khan(F18BA134)
Abdullah Ishtiaq (F18BB041)
Haseeb Ashfaq (F18BB108)

Date of Submission:
18/10/2020
 What are we?
Don’t know what business to start and even where to begin? It feels too difficult, vague and risky
for a lot of entrepreneurs.
Or you started your business but then what? Struggled to persist? Faces a lot of competition and
shut down? If not then have to do everything yourself? You struggle a lot to build your passive
income with asset building but have much less freedom achieved?
WE are here to solve your all issues and fatigues; we will teach you “step by step tested &
proven tactics”. Whether you are a new business holder or have been selling awhile, WE have
got something for everyone!!!
Enablers are continuously updating courses, creative and new strategies and last but not the least
Our Students into success stories. ENABLERS offer most easy-way, innovative & creative, up-
to-date course programs which are supported and approved by the largest team of successful e-
commerce moderators.
Mr. Saqib Azhar is CEO & Co-Founder of Enablers, with years of experience in Technology and
digital marketing and selling physical products in International eCommerce platforms. After 15
years of his experience in United Kingdom, he ensured to come back in his country Pakistan in
2018 to serve the people and help them build their own eCommerce businesses in National and
as well as International Markets like Daraz, Amazon, eBay, Shopify etc.
Enablers Enabler you by paving your path to success!

“Your success is our success”

WE pave the path of new entrants as well as existing ones in the field of ecommerce with
our expertise.
We strive to deliver Nothing but The Best and make sure our students are Not only
satisfied, but successful in the E-commerce marketplace.

Mission:
To help establish 0.2 million Business and create 2 Million Employment opportunities in
Pakistan by 2023 and increasing 50 Million Exports for the International marketplaces.

Vision:
To build up an entrepreneurial culture in Pakistan, strengthen the way of local business work,
improve the growth of Pakistani’s economy and emerge as e-commerce experts globally.

Services offered:
We work with the leading companies of the world and service providers to the customers. Our
services include the following mentioned,
  Amazon account management
It does not matter if we are an experienced seller or rookie. Any market place can be challenging
especially this thing is totally true for e-commerce market place. Amazon account management
will enable us to deal with following things
Product listing management, Amazon store setup, Enhanced brand concept, Amazon
advertisement, Promotions, Enhance Problem solving ability, Store & Product Optimization and
Analysis & reporting.

 Enablers Investment Club:

If we are a rookie. Here is the platform we are looking for and just 4 steps to follow and we are 4
more steps closer to what we have been trying to achieve
1. Choose
2. Invest
3. Track
4. Earn
 Enablers Amazon selling dashboard:
There were many hurdles in path of selling products at Amazon such as we needed to have our
passport or driving license verified by Amazon, having a foreign bank account, having a credit
card, registering LLC/LTD company, paying taxes to maintain bank accounts but with this
dashboard we do not need any verification, we do not need any foreign bank account, we do not
have to worry about registering a LLC/LTD company. Everything will be taken care of by
Enablers.

 Digital marketing:
In Pakistan very few groups claim offering 360-degree marketing which matches the
excellent standards. The only one they will catch your attention is “Enablers” dealing with
services of all the modern Genre known if it is Digital, Outdoor, electronic, radio and print media
dealing with almost everything and everyone.

 Product launching:
Enablers are providing the best product launching services in the market teaching and
making decent product launching strategies based on Amazon A9 algorithm for providing
product a competitive advantage over its competitors. Enablers expand your willingness to
achieve anything the only things required are Hard work and four golden words to be acted upon
“I refuse to surrender”. And enablers finally enable us to push our product to the top because
“Dreams have no expiration date”

 Product photography and designing:

Ted Turner said that “Early to bed, early to rise. Work like hell AND DO ADVERTISE”.
Top-notch product photography services provided and being taught that How to make our
product look desirable that it must retain customers from all over the market. We can make this
happen by displaying the pictures of our product in a well-lit environment helping us to enhance
our sales on so many levels. Our slot containing high resolution pictures of our product will help
to grab the attention of audience.

 Amazon account rescue:

Enablers will never let your account get suspended and your selling career will never be
ended. Standing by you through thick and thin and hard times never leaving you helpless. What
if Amazon Suspends your account? What should you do?
Contact our team of experts
Sit back, relax and have a cup of tea
Leave all the hard work and hustle to us.
Those needing a platform to invest, learn and find investors this is the platform,

 Virtual Assistant training:

This course is a Road-map to learn how to be a virtual assistant and enables you to work as a
full time Virtual assistant trying to figure out things on your own this being better than wasting
your time you will learn if you want to learn. Step by step techniques are taught how to provide
best VA services and getting started in business you do not need a degree or ant certificate and
there are no eligibility criteria except for having basic knowledge about what you are going learn
or work at.
  Finding Investors:
A huge hurdle in the path of starting up in any business is having no capital or less
capital. Enablers help you meet the investors who want to invest in business. Currency is
being devalued day by day so it is better to invest. It gives you option to run your business
with the capital that is provided by an investor by you returning a percentage of what you
have earned. The ratio will be fixed and everything will be transparent so if you want to start
up a business you are at a right place because we are removing all the hurdles from your way
to become successful.
 Finding Partners
Find partners is pretty much hard nowadays because of the trust issues and cause for these issues
are the scams going on internet in this modern era. We will help you find a partner matching
with your personality and your requirements. What so many numbers of partners everyone will
play their specific roles in making the start-up boom. Because “sky is the limit”.

Pricing:
We are providing different fee structure for different courses.

No. Courses Course Fee Course Duration

01 Amazon Private Label Boot Camp 65,000 2 months
02 Virtual Assistant Training 29,400 -
03 Enabling Video Series $160 -
04 Daraz Boot Camp 9,500 2 months
05 eBay Seller Bootcamp - 2 months
06 Amazon FBA Wholesale 55,000 2 months
07 Dropshipping With Amazon - 2 months
08 Amazon Business Training - 4 months
09 Listening Promoter 24,750 2 months

Service Strategies:
Our purpose is to deliver valuable service to the students not for earning money. We are
providing our services at very affordable prices. Any student that is interested in E-commerce, he
can join “Enablers”.
The “Enablers” is also providing an EVS (Enabling Video Series) offer. This offer provides
benefits to those students who can’t pay the amount for courses. In our EVS offer, the people all
over Pakistan, who have a salary of less than 30,000 can take free online videos by submitting
required appropriate documents. If the people who have a salary of more than 30,000 can
purchase at $160.
 The “Enablers” provides a valuable service to its students. The head office of “Enablers” is
located in Lahore. With the increasing scope of E-commerce in Pakistan, our institute has opened
its branches in ten different regions of Pakistan. “Enablers” is providing its services in these
cities of Pakistan: Lahore, Karachi, Islamabad, Faisalabad, Gujranwala, Rawalpindi, Multan,
Peshawar, Jhelum, and Sialkot. And also provides services in United Kingdom and United State
of America.
“Enablers” provides a qualified and talented team that helps individuals brought together by a
desire to design the future. Our team is very vast some team members include: “Faisal Azhar” the
COO & CO-founder of “Enablers”. Enablers City Lead Ambassadors: Khurram Khalid, and
Sajjad Ahmad, Immad Ishaq, Danish Khalil, and Qasim Raza. Our Sales Executive team members
are: Hasnain Ali, Shahrukh Rehan, Ali Shamraiz, Fizza Mahboob, Saad Zafar, and Zain Khokhar.
HR management includes: Muhammad Imran Akhtar (HR manager), Jubeir Ahmad (Project
lead), and Hira Asif (Digital media lead). Those team members are well qualified and have a lot
of experience in their fields. They also work for from the starting of “Enablers”. Now the
“Enablers” wants to make 2 million employment opportunities in Pakistan by year 2023 in
Pakistan.

This institute is providing a variety of courses. The process for all courses is almost the same.
Our institute is providing services in two ways Online classes and face to face. It makes our
students facilitate according to their convenience. “Enablers” is also providing services for those
students who can’t pay. For those students, EVS services are available. Students have just to fill
a few documentations and after that, we provide a login account for EVS. After completing the
course, students can get our help in their professional life.

“Enablers” is not just providing services. But also provides course completion proof in
the form of certificates. Our brand name is effective for students. We are providing our services
in those environments where online business is grooming day by day. Any person can apply
from our website http://enablers.org/. Or visit our Regional offices.

Digital Advertising for Enablers:

Advertising is an essential part to create awareness for your product/service. Even If you
have a greatest product on the planet, you will have a hard time in selling it without advertising.
During old times, only prestigious brands had the power to advertise but today thanks to those
social media tools which have made advertising possible for the small businesses because now
every business can advertise with a small budget.
 We (Enablers.org) will advertise through social media to create awareness for our
product/service and to build a strong brand loyalty. Below is the explanation of some of the
strategies we will employ to make our campaign successful.
Most of the users of our services are men having the age between 20 and 40, so to discover these
users we will employ digital marketing strategies.
 We will use paid advertising on social media apps to find more users/consumers who
have interest in our product/service. This could be booster on Facebook or a short intro
video ad on YouTube, or sponsored posts on Instagram.
 To make engagements with our audience we will post pictures and videos featuring our
notable alumnus, their success stories. Posts containing content who are we, what we are
providing, why we are best will be a great help to persuade our audience to take our
services.
 To feature long videos, we will use our YouTube channel such as interviewing our
alumnus. To make an impact in the hearts of the audience we will post a 1-hour long
lecture of our course. This strategy will help us persuading our audience to approach us
and buy our services.
 To make our content remain viral for some days, we will announce some giveaways as
well. For example, we will write different captions on our posts saying “share our post in
your known circles and get a chance to win a scholarship on one of our courses”, and of
course the winner will be selected through lucky draw.
 To drive sales, we will hire some social media influencers from different networks. For
example, we can use the services of Hisham Sarwar, a famous freelancer all over the
world whose interest matches with ours, so he would just post a video of himself
convincing his own audience by making them understand what enablers is and what you
can get. This strategy has been a great success for many of the social media marketing
campaigns for different brands.

Successful Stories
Our Friends