Top 5 Watches by Brand Value

You might also like

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 15

Established In:- 15 November 1915, by Wilsdorf brother’s.

CEO:- Bruno Meier.

CFO (Chief financial officer) :- Michael Elms.

Punch Line:- "A Crown For Every Achievement"

Lowest price:- Rs. 3,999.

About company:-

Rolex is Private held company. It is manufacturing


Wristwatches, accessories. It has revenue up to US$3 billion (according to survey
of 2003). In this company 2800 employee are working.

In 1905 Hans Wilsdorf and his brother-in-law Alfred Davis


founded "Wilsdorf and Davis" in London. Their main business at the time was
importing Hermann Aegler's Swiss movements to England and placing them in
quality watch cases made by Dennison and others. These early wristwatches were
sold to jewelers, who then put their own names on the dial. The earliest watches
from Wilsdorf and Davis were usually hallmarked "W&D" inside the caseback.
In 1908 Wilsdorf registered the trademark "Rolex" and opened
an office in La Chaux-de-Fonds, in Switzerland. "Rolex" was registered on 15
November 1915. The word was made up, but its origin is obscure. Wilsdorf was
said to want his watch brand's name to be easily pronounceable in any language.
He also thought that the name "Rolex" was onomatopoeic, sounding like a watch
being wound.

In 1914 Kew Observatory awarded a Rolex watch a Class A


precision certificate, a distinction which was normally awarded exclusively to
marine chronometers. In 1919 Wilsdorf moved the company to Genev, Switzerland
where it was established as the Rolex Watch Company. Its name was later changed
to Montres Rolex, SA and finally Rolex, SA. The company moved out of the United
Kingdom because taxes and export duties on the silver and gold used for the watch
cases were driving costs too high. Upon the death of his wife in 1944, Wilsdorf
established the Hans Wilsdorf Foundation in which he left all of his Rolex shares,
making sure that some of the company's income would go to charity.

The company is still owned by a private trust and shares are not
traded on any stock exchange. In December 2008 the abrupt departure of Chief
Executive Patrick Heiniger, for “personal reasons”, was followed by a denial by
the company that it had lost of approx $900 million, invested with Bernard
Madoff.

Innovations:-

The first wrist watches with an automatically changing date on the dial
Rolex Date adjust, 1945.
The first wristwatch with an automatically changing day and date on the dial
Rolex Day-Date, 1950.
The first wristwatch case waterproof to 100 m (330 ft) Rolex Oyster
Perpetual Submariner, 1953.
The first wristwatch to show two time zones at once Rolex GMT Master,
1954.
Established In:- 1884, By Léon Breitling .

Chairman:- Scott W. Rothstein

CEO:- Defunct Rothstein.

Punch Line:- Instruments For Profrssionals.

Lowest price:- Rs. 2,600


About Company:-
Breitling is private watch company. Breitling is a
brand of Swiss watches. The watchmaker offers Certified Chronometers (An
instrument for measuring time; a timekeeper.) designed primarily for
aviation use, though most frequently worn as high-end luxury watches.
They typically have a large face, for better visibility and
to allow display of more information on the analog dials. Many Breitling
watches are equipped with additional functions such as the flyback function,
split-second, moon phase, date display and other complications. All Breitling
watches are manufactured in Switzerland and are made from Swiss
components.
In the 1940s, Breitling added a circular slide rule to
the bezel of their chronograph models for use by aircraft pilots. In 1961,
Scott Carpenter, one of the original astronauts in the Mercury space
program, approached Breitling with idea of incorporating a 24 hour dial
instead of the normal 12 hour dial. This was needed because of the lack of
day and night during space travel. Breitling complied, and produced the 24
hour Navitimer which Carpenter wore on his 1962 space flight. Breitling
then proceeded to produce the 24 hour version as the so-called Cosmonaute
Navitimer - under both Breitling and AOPA logos.
1936, Breitling becomes the official supplier to
the Royal Air Force.  This difinatively marks the start of its longstanding
ties to aviation. Like many Swiss watch companies, Breitling was hit hard
by the quartz revolution, and in 1979, former pilot Ernest Schneider was
hired as its new CEO. Schneider cleverly conducted a public relations
campaign designed to influence people's attitudes about the bulky, oversized
watch. The campaign was a huge success, coming
as it did on the heels of a renewed interest in wearing mechanical
wristwatches. By the late 1980's, the Breitling wristwatch, with its large case
and distinctive bezel, was a recognizable status symbol all over the world
and widely copied by other companies, making the "Breitling look" even
more fashionable.
Established In:- 1848, by Louis Brandt.

Chairman:- Nicolas G. Hayek.

Precident:- Stephen Urquhart.


Punch line:- The sign of Excellence.

Lowest price:- Rs. 975.00

About Company:-
Omega SA is a Swiss luxury watchmaker based on
Switzerland. Omega is one of the most known and recognized watches in the
world. Omega watch was the choice of NASA and the first watch on the
Moon in 1969. “Omega was the official Time Keeping device of the 2010
Vancouver Winter Olympics”. Omega become Tread mark in James
Bond films since 1995.
The forerunner of Omega was founded at La
Chaux-de-Fonds, Switzerland in 1848 by 23-year-old Louis Brandt. He sold
his watches from Italy to Scandinavia by way of England, his chief market.
After Louis Brandt's death in 1879, his two sons Louis-Paul and César,
troubled by irregular deliveries of questionable quality, abandoned the
unsatisfactory assembly workshop system in favour of in-house
manufacturing and total production control.
Due to the greater supply of
manpower, communications and energy in Biel (it is city which based in
Switzerland), the enterprise moved into a small factory in January 1880, then
bought the entire building in December. Two years later the company moved
into a converted spinning-factory in the Gurzelen area of Biel/Bienne, where
its headquarters are still situated today. Their first series-produced
calibres, Labrador and Gurzelen, as well as the famous Omega calibre
of 1894, would ensure the brand's marketing success.

Louis-Paul and César Brandt both died in 1903, leaving one of


Switzerland's largest watch companies, with 240,000 watches produced
annually and employing 800 people, in the hands of four young people, the
oldest of whom, Paul-Emile Brandt.
Brandt was the great architect and builder of Omega. His
influence would be felt over the next half-century. In 1909 OMEGA is
responsible for timekeeping the Gordon-Bennett cup, an international
ballooning race. Also in 1934 when Amelia decided to attempt the first
equatorial flight in history, she instead having OMEGA chronographs
onboard. Amelia successfully completed the journey & become first female
pilot to cross Atlantic.
Esatablished In:- 1860 by Edouard Heuer.

Precident:- Jean-Christophe Babin.

CEO:- Jack W. Heuer.

Puncline:- What are you made of?

Lowest price:- Rs.1,100

About company:-
TAG Heueris a Swiss luxury watchmaker
known for its sports watches and chronographs (watch with both
timekeeping and stopwatch functions). In addition to watches Tag
Heuer produces sunglasses and cell phones. 1985, Heuer joins
"TAG" group and the famous watch name and logo are changed
from HEUER to TAG-HEUER.  Since then the company has craftily
built one of the most recognized watch names in the world.  Tag-
Heuer becomes a very popular and fashionable status symbol.
In 1887 Heuer patented an 'oscillating pinion' still
used by major watchmakers for mechanical chronographs. In 1911,
Heuer received a patent for the "Time of Trip", the first dashboard
chronograph. Designed for use in automobiles and aircraft, two large
hands mounted from the center pinion indicate the time of day, as on a
traditional clock.

Heuer introduced its first wrist chronograph


in 1914. The crown was at the twelve o'clock position, as these first
wrist chronographs were adapted from pocket chronographs. In 1916,
Heuer introduced the "Micrograph", the first stopwatch accurate to
1/100th of a second. This model was soon followed by the
"Semikrograph", a stopwatch that offered 1/50th of a second timing,
as well as a split-second function (which allows the user to determine
the interval between two contestants or events).
In 1933, Heuer introduced the "Autavia", a
dashboard timer used for automobiles and aviation (whence its name,
from "AUTos" and "AVIAtion"). Also in that year company made a
watch which run for eight days without being wound. 1971 to 1979
Heuer is named the official timekeeper for formula one racing.
Established In:- 1983.

CEO:- Nick Hayek, Jr.

Punch Line:- Time is what you make of it.

Lowest price:- Rs. 1,401

About Company:-
The Swatch Group Ltd. is a Swiss
company and the biggest watch manufacturer in the world. It was
formed in 1983 through the merging of the two Swiss watch
manufacturers ASUAG and SSIH, and took its present name in 1998
(formerly SMH Swiss Corporation for Microelectronics and Watch
making Industries Ltd). The company is led by G. Nicolas (Nick)
Hayek, Jr., son of the late co-founder and chairman Nicolas Hayek.
In 2007, gross sales
were 5.94 billion. The Swatch Group has around 23,600
employees. In the mid-seventies, the Swiss watch industry was in the
midst of its worst crisis ever. Technologically speaking, the Japanese
competition had been outclassed in 1979 with the launch of the
"Delirium," the world´s thinnest wristwatch with a limited number of
components. But the event that marked the upturn in the industry´s
fortunes was the founding of SMH, the Swiss Corporation for
Microelectronics and Watch making Industries. And its answer to the
crisis was Swatch-a slim plastic watch with only 51 components
(instead of the usual 91 parts or more) that combined top quality with
a highly affordable price. It first went on sale in 1983. Since this
time, it has gone on to become the most successful wristwatch of
all time, and The Swatch Group, the parent company, is the largest
and most dynamic watch company in the world.
Outstanding technical
capabilities and advances in the fields of science and technology were
already proven by Swatch during its role as the Official Timekeeper in
several Olympic Games and Ski and Snowboard World Cup
competitions. In light of the economic state of the Swiss watch
industry at the time of the introduction of the Swatch, its directors
understood that it was not enough to offer a good watch. The watches
needed to be attractive, cheeky and good fun, daring in design and
aggressively priced, with high quality and innovative flair. The
Swatch watches were high-tech and came in a variety of fashion
and art design. The first
meaning of the name "Swatch" was "Second Watch" -- because the
new watch was introduced with a new concept of watches as casual,
fun, and relatively disposable accessories. However Franz Sprecher
Who is consultant of marketing of Swiss company, conceived it as the
contraction of Swiss (Made) Watch: "S'Watch", soon became
"Swatch" as it is today perceived worldwide.

You might also like