Group Product Manager -Cardiology and OTC Products

Main responsibilities:

o Develop promotional strategy for each product in active promotion: establish promotional
activities, prepare sales forecast and stock management in order to ensure product availability
o Create promotional materials in order to sustain medical promotion ,elaborate advertising
strategy and materials, coordinating all promotional activities with the sales management
,supervising the strategy implementation in the Field
o Prepare presentations for developing medical representatives skills on promotional
argumentation, ensure periodical trainings on products to sales force
o Improving the company’s reputation in discussion with opinion leaders, organizing round table
discussions focusing on the target groups
o Permanent control of expenses comparing with forecast, prepare monthly reports to
headquarters regarding products in promotion expenditure versus forecast

o Prepare sales forecast and pricing policies, perform market and financial analysis , assess the
market potential of Company new products
o Right size Company product portfolio for Cardiology business unit: decide the products
actively promoted in the following year, prepare reports to the Top Management regarding
proposal for introduction of new generic drugs in the portfolio

o Develop promotional strategy for each product in active promotion: establish promotional
campaigns and trade-marketing actions, prepare sales forecast, create new promotional materials,
prepare articles for medical and non-medicals journals
o Prepare presentations for developing medical representatives skills on promotional
argumentation, ensure high quality methodological support for selling force through periodical
trainings
Product Manager OTC.
 
Objectives
The Product Manager is responsible for the sales performance of his/her product
portfolio.
The following goals follow this principle.
       
 Steady development of the product portfolio
- Market research and analysis focusing on choices for new products and working out
of marketing forecast and business plans
- Identifying trends and opportunities in the market
- Working out development of product portfolio
- Observing competitors permanently, technological development and improve¬ment,
 including the trends of new products; law, legislation and introducing the appropriate
steps
  Launching new products successfully
- Providing business plan for each new product that must be approved by Headquarter
- Responsible for the availability of the new product in time and forward stock
management
- Co-ordinating and responsible for the total process of new product development
in his/her country
- Creating launching strategies and launching materials
- Proposing launching strategies (marketing plan for launch) and drafts of launching
materials to Headquarter for approval
- Organising a cycle meeting for the new product and training of the field force
  Adapting the marketing strategy for current portfolio
- Preparation of marketing (1 year) and strategic (5 years) plans observing the
 deadlines
- Recommending product and price modifications or improvements
- Co-ordinating marketing measures with Headquarters
- Co-ordinating all promotional activities with the sales management
- Maintain a complete and continuing record of markets, product lines and
competitive activities
  Carry out of the different marketing measures
- Ensuring availability of promotion material
- Selecting and ordering of gadgets
- Selecting various forms of media to broaden the product awareness
- Carrying out advertising and sponsoring campaigns
- Supervising the strategy implementation in the Field
- Managing of budget for advertisement and printing
  Improving the company’s reputation in discussion with opinion leaders
- Inviting opinion leaders to scientific conferences (for international
conferences co-ordination with Headquarter)
- Solving (answering) questions about products arising in the field
- Organising of round table discussions focussing on target groups
 Requirements
Experience in a similar position, either in a pharmaceutical company or in FMCG field
Relevant experience in working with OTCs
Relevant experience in working with marketing agencies
Educational background: Medical Doctor, pharmacist, chemist, biologist and/or
university degree in business administration