THESIS

Chen, P-Y., & Wu, S-Y. (2005). The impact of online recommendations and consumer feedback on sales.
Working Paper, Carnegie Mellon University, Pittsburgh, PA.

Danescu-Niculescu-Mizil, C., Kossinets, G., Kleinberg, J., & Lee, L. (2009). How opinions are received by
online communities: A case study on Amazon.com. 18th international conference on the World Wide
Web. Madrid, Spain.

Weiss, A., Lurie, N., & MacInnis, D. (2008). Listening to strangers: whose responses are v, how valuable
are they, and why? Journal of Marketing Research, 45(4), 425–436

Kotler, P. & Armstrong, G., 2010. Purchase Decision. In: Principles of Marketing. New Jersey: Pearson
Education, Inc., pp. 177 - 181.