ICT – A PLATFORM

FOR CHANGE
 ICT – A PLATFORM

FOR CHANGE
I C T
TOOL MEDIUM FORCE

Bringing about action

and mobilize change in a
population, society, or
culture.
ICT – a medium for
ADVOCACY
ICT – a medium for
ADVOCACY

the act or process

of supporting a
cause or proposal

the act or process

of advocating
something
ICT – a medium for
ADVOCACY

Advocacy in democracy is about getting what you

want out of the government.

In a democracy, which is a collection of voices, it is

everyone’s job to use their voice to remind the
government about what people want,”

- Matthew Kaplan
ICT – a medium for
ADVOCACY
• EDSA and Cardinal Sin’s call to action via
radio broadcast 📻
ICT – a medium for
ADVOCACY
• EDSA Dos and the use of text messaging to
mobilize people 📱📲
ICT – a medium for
ADVOCACY
• Million people march against pork barrel
via Facebook. 👤
ICT – a medium for
ADVOCACY
• Disaster relief operations and mobilization
via internet and text brigades. 🌍 📲
ICT – a medium for
ADVOCACY

SOCIAL MEDIA – BOON OR BANE?

What is your take on the role of social media in the
campaign of President Rodrigo Duterte against
drug abuse?
[ end of lesson ]
ICT – a tool for
DEVELOPMENT COMMUNICATION
ICT – a tool for
DEVELOPMENT COMMUNICATION

Developmental Communication
- an approach to communication which provides
communities with information they can use in
bettering their lives
ICT – a tool for
DEVELOPMENT COMMUNICATION

Developmental Communication
- An art and science of human communication
applied to the speedy transformation of a country
and the mass of its people from poverty to a
dynamic state of economic growth that makes
possible greater social equality and the larger
fulfillment of the human potential.

Nora Quebral
ICT – a tool for
DEVELOPMENT COMMUNICATION

ICT4D (ICT for Development)

- an initiative aimed at bridging the digital divide
(the disparity between technological "have" and
"have not" geographic locations or demographic
groups) and aiding economic development by
ensuring equitable access to up-to-date
communications technologies.

http://whatis.techtarget.com/
ICT – a tool for
DEVELOPMENT COMMUNICATION

Reclassification of ICT4D
ICT4D Typology ICT Application
Political/Governance/Empowerment E-Government

E-Business
Economic/Livelihood E-Employment
E-Agriculture
E-Learning
Social/Education E-Health
E-Environment
Infrastructure/Access E-Science
[ end of lesson ]
ICT – a force for
SOCIAL REFORM
ICT – a force for
SOCIAL REFORM
On January 17, 2001, during the impeachment trial
of Philippine President Joseph Estrada, loyalists in
the Philippine Congress voted to set aside key
evidence against him. Less than two hours after the
decision was announced, thousands of Filipinos,
angry that their corrupt president might be let off
the hook, converged on Epifanio de los Santos
Avenue, a major crossroads in Manila. The protest
was arranged, in part, by forwarded text messages
reading, "Go 2 EDSA. Wear blk." The crowd quickly
swelled, and in the next few days, over a million
people arrived, choking traffic in downtown Manila.
ICT – a force for
SOCIAL REFORM

The public's ability to

coordinate such a massive
and rapid response --
close to seven million text
messages were sent
that week -- so alarmed
the country's legislators
that they reversed course
and allowed the evidence
to be presented.
ICT – a force for
SOCIAL REFORM
Place and Year of
ICT Medium Used Result
Campaign
Ouster of Prime
Spain, 2004 Text Messaging Minister Jose Maria
Aznar
Facebook, Text Communist Party lost
Moldova, 2009
Messaging, Twitter power
The Boston’s Globe Catholic faced
Around the World, exposé of sexual lawsuits over
2002 abuse in the church harboring of child
went viral online rapists

Duterte dominated
Facebook and Social
Philippines, 2016 the election even
News
with a limited funding
ICT – a force for
SOCIAL REFORM
THE THREE FACES OF SOCIAL MEDIA

1. The Good – used for communication where

distance no longer matter.

2. The Bad – allowed people to hide behind

screens and avatars and it has taken over our
lives rather than us being in control.

3. The Ugly – it has become a common cause to

broken relationships, self-centeredness and
egocentricity. It is also for frauds and child
abuse.
ICT – a force for
SOCIAL REFORM

Explain briefly in an essay;

Social media can be a force of both

GOOD and EVIL. Cite specific
examples.