Joel Ceja & Aldrich Julian

Brief
WhatsApp is a safe space for Gen Z to be
vulnerable without any judgements.
Create an awareness campaign
empowering young adults to solve mental
health challenges through WhatsApp.

● Keep it simplistic, lighthearted,

empowering, approachable, and real.
● Bridge the digital world into real life.

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About Our Audience
Ages 16-24 “doers” Gen Z
Generation Z, or Gen Z for short, is the demographic
cohort succeeding MIllennials and preceding Generation
Alpha. Researchers and popular media use the
mid-to-late 1990s as starting birth years and the early
2010s as ending birth years. Most members of
Generation Z are the children of Generation X and
sometimes Millennials. Despite being dubbed "digital
natives," members of Generation Z are not necessarily
Digitally Literate. Compared to previous generations,
members of Generation Z in some developed nations
tend to be well-behaved, abstemious, and risk-averse.
They tend to live more slowly than their predecessors
when they were their age. They are more concerned
about academic performance and job prospects. They
have a tendency to be more flexible in workplaces. But
they are more prone to mental health problems and
maybe facing declining cognitive abilities, especially
among the cognitive elites.
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Gen Z Emotions
Feelings: isolated, alone, lonely, not heard, misunderstood, hurt, confused, helpless,
hopeful.
They use the digital sphere as a tool and they want to fix crises around them.
● A lot is going on in the world right now and social media is one of the greatest tools
to be heard and make an impact. Many under 18 can not vote or they feel helpless
to the troubles of the world. Together on a digital platform, one person can feel
powerful enough to create a positive change in the message they believe in.
● They can use WhatsApp to feel safe that will give them a voice rather than
censoring it.
● The digital world can be a weapon to create growth and change.

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Where
● They may feel this way at school
● Around strangers
● At home with the given circumstances of COVID-19
● When around family and or peers

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Truths About Audience
● Need to feel like WhatsApp is there with them.
● Heavy media exposure and online presence.
○ Affects self-esteem
● We live in a very competitive world.
○ Uncertain future causes stress and anxiety.
● Resilient and forward thinkers.

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Big Idea
Make WhatsApp part of your self care routine

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#WHATSAPPCARES
Make WhatsApp part of your self care routine.
We want to advertise WhatsApp as a Private
space for users, and the people close to them, to
feel empowered, connected, and to speak up
about certain issues that are affecting them. We
want to bridge the virtual world of Whatsapp and
bring those topics into the real world to make a
positive change in users lives.

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NEW FEATURES
● Start-Up Screen
○ When Wellness features are enabled the user will receive an affirmation from another random user who also has Wellness features
enabled. Users will then be prompted to type out their own affirmation to be sent out to another user.
● Chat Rooms & Calls Tab
○ Chat rooms and Calls are now divided into two sections:
■ The partition labeled “Wellness” contains chat rooms/calls you created or joined that are for the purpose of the user to be
able to freely their feelings and emotions regarding their mental health. Chat rooms/calls can also be recommended by
WhatsApp based on the tags selected by the user upon opening up the respective tabs.
■ The partition labeled “Personal” contains any of your chat rooms/calls not solely for the use of expressing mental health
issues.
● Status Tab
○ There is now the option to rate how you’re feeling that day by selecting the emoji that corresponds. The emoji will be attached to
any status update posted and be recorded in the Empowerment Tab to review later.
● Empowerment Tab
○ The Empowerment Tab gives the user an overview of their activity on WhatsApp and the new Wellness features in the form of a
calendar. Initially users are presented with a calendar overview and the emoji representing their mental state that day. Upon
pressing on a specific day the user can review their mental health rating, affirmations received and sent, as well as which wellness
chat rooms they interacted with on that day.

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 EMPOWER EMPOWER
START UP TAB TAB
Day at a glance

Upon opening the app the user receives an
affirmation from a random user and is then
prompted to type their own that will be sent
out to another user.
Users get an overview calendar of their When selecting a day, users get a close up
mental health ratings for each day view of details of their activity regarding
Wellness features.
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CHAT ROOMS
Separate partitions are provided for
personal conversation chat rooms and chat
rooms for the purpose of expressing
feelings and emotions pertaining to specific
mental health issues.
STATUS TAB STATUS TAB
Mental Health Scale Collapsed Mental Health Scale Expanded
A pull-out scale of emojis accompanied by the phrase “How are you feeling today?” is now provided so user
can give a rating of their mental health that day by selecting the corresponding emoji.
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Thanks!
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