An offer can last forever only if it meets certain conditions. An offer must be clearly intended to be a serious offer rather than an invitation to treat or advertising gimmick. It must also be communicated to and able to be accepted by whoever reads or hears it. For most offers, a reasonable time limit applies, depending on the circumstances of the offer, before it expires. However, an offer can end through revocation, rejection, lapse of time, counteroffer, death, or becoming illegal due to a change in law. The landmark Carlill v Carbolic Smoke Ball case established that an advertisement could constitute a valid offer to the general public if clear enough.
An offer can last forever only if it meets certain conditions. An offer must be clearly intended to be a serious offer rather than an invitation to treat or advertising gimmick. It must also be communicated to and able to be accepted by whoever reads or hears it. For most offers, a reasonable time limit applies, depending on the circumstances of the offer, before it expires. However, an offer can end through revocation, rejection, lapse of time, counteroffer, death, or becoming illegal due to a change in law. The landmark Carlill v Carbolic Smoke Ball case established that an advertisement could constitute a valid offer to the general public if clear enough.
An offer can last forever only if it meets certain conditions. An offer must be clearly intended to be a serious offer rather than an invitation to treat or advertising gimmick. It must also be communicated to and able to be accepted by whoever reads or hears it. For most offers, a reasonable time limit applies, depending on the circumstances of the offer, before it expires. However, an offer can end through revocation, rejection, lapse of time, counteroffer, death, or becoming illegal due to a change in law. The landmark Carlill v Carbolic Smoke Ball case established that an advertisement could constitute a valid offer to the general public if clear enough.
An offer can last forever only if it meets certain conditions. An offer must be clearly intended to be a serious offer rather than an invitation to treat or advertising gimmick. It must also be communicated to and able to be accepted by whoever reads or hears it. For most offers, a reasonable time limit applies, depending on the circumstances of the offer, before it expires. However, an offer can end through revocation, rejection, lapse of time, counteroffer, death, or becoming illegal due to a change in law. The landmark Carlill v Carbolic Smoke Ball case established that an advertisement could constitute a valid offer to the general public if clear enough.
An offer is the starting point for a contract and can be made either orally or in writing. If a statement made by one party is regarded as negotiations, before a legal offer is made (known as an invitation to treat), then there will be no legally binding offer of a contract. The offer must be communicated to the other party. Unless a person knows about an offer, it cannot be acted upon. Once it is known to exist, the essential point is to establish how long the offer lasts, as it can only be accepted whilst the offer remains open. Once the offer has ended it cannot be accepted and so it cannot be the basis of a contract. A new offer would then have to be made to start the process of forming a contract. The contract is formed when an offer has been accepted. An invitation to treat is merely an indication of a willingness to enter negotiations. In a lot of situations, it is the buyer of the product/service not the seller that makes the offer. But an offer is a statement that a person is willing to enter into a legal contract. Both an offer and invitation to treat can be made either verbally or in writing. However, cases have distinguished between situations that are an offer and those that are an invitation to treat and are mainly common sense. One reason contract law has situations classed, as an invitation to treat is that there are many different goods and services that are traded which have many different methods of forming a legal contract. For example, to buy a house you cannot make a contract simply through an oral agreement. A written document must be signed by both parties and witnessed by an independent person, such as a solicitor. Specific reasons for the sale of a product only being classed as an Invitation to treat: Limited stock of the item The item may have legal restrictions on its sale The seller may wish to choose who purchases the product The seller may wish to negotiate the price, e.g. on ebay or newspaper advert The seller may wish to decide on whether or not he sells the product at all Carlill v Carbolic Smoke Ball Co: Mrs Carlill claimed the reward offered by the Carbolic Smoke Ball Co. for anyone who used its smoke ball (a sort of medicinal vaporiser or inhaler) but caught influenza. The company refused to pay stating that the so-called offer of £100 was a mere marketing ‘puff’ and not intended to have any basis for a contract. Mrs Carlill argued that it was an offer, which she had accepted by buying and using the smoke ball in accordance with the instructions. Held An advertisement could contain an offer if it was clearly meant to be taken seriously and was not just an advertising gimmick. The court also said that an offer could be made to the whole world, and that anyone hearing the offer could accept it: it just had to have been communicated to the individual claiming to have accepted it Mrs Carlill therefore won her case because exceptionally the advert was clear enough to be an offer to anyone reading it, purchasing the product and following the instructions precisely. This is an example of a Unilateral Contract, which is where one party makes a communication to any other parties that may read the advert and is therefore regarded as an offer to the whole world. An offer can come to an end in one of six ways Lapse of time: Some offers are made for a fixed period of time, such as seven days or one month. At the end of that period, the offer lapses and comes to an end. Most offers do not have any fixed time limit and so will come to an end after a reasonable time. What is reasonable will depend on all the circumstances. In Ramsgate hotel v Montefior . Revocation: A person who makes an offer can revoke (withdraw) his offer at any time before it has been accepted. For this to happen, the person to whom the offer was made must receive notification of the withdrawal, at which point he can no longer accept the offer. A withdrawal of an offer can even occur during any period when the offer is said to be open. Revocation can be implied by another’s actions. Once an offer for an object is accepted, it cannot be accepted again. However, where the offer has been made to more than one person, there are potential difficulties, as there could be two contracts with respect to one object. The Situation where one person wants an offer to remain open for a period of time is quite common as the time period is to be used for getting financial and other plans drawn up. So as to make sure that the offer will remain open, a separate contract has to be made. This is usually a contract to keep the offer open for an agreed fixed period in exchange for an agreed sum of money. This is known as ‘buying an option'. Rejection: Once an offer is rejected, it cannot be accepted and the offer comes to an end. The person to whom the offer is made does not have a second chance to accept the offer. If he attempts to accept the offer he is in fact making a fresh offer that the person who originally made the offer can accept or reject. The rejection must be a clear rejection and not just a request for more information. Counter-offer: A counter-offer both rejects the original offer and creates a new offer that can then be accepted or rejected. This commonly takes place during negotiations. Death: In English law contracts can be enforced against a dead person’s estate, if necessary by suing the deceased's executors or administrators. However, an offer made by a person who dies before the offer ends cannot be accepted if the person to whom the offer is made knows of his death. If he does not know of the death, then the offer can still be accepted. This is logical as it could otherwise provide hardship for the family of a business owner who died, as contracts in the course of negotiation would have to be restarted. finally, a change in the law which makes a potential contract illegal will terminate an offer, since courts will not enforce an illegal contract. In conclusion, offer can be terminated by Revocation, Rejection, Lapse of time, Conditional Offer, Operation of law, Death, Acceptance and Illegality. More over the court also stated that If an offery Is unware of the offer he can not claim to have accepted it