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Ghana's Construction Industry and Global Competition: A Research Note
Ghana's Construction Industry and Global Competition: A Research Note
Volume 39 Number 6
July 2009 974-989
© 2009 SAGE Publications
Ghana’s Construction 10.1177/0021934707306582
http://jbs.sagepub.com
Industry and Global hosted at
http://online.sagepub.com
Competition
A Research Note
George O. Assibey-Mensah
Indiana University Northwest
Doing business in Ghana could not have come at a better time. In the name
of globalization, the government of President Kufuor has liberalized trade so
that foreign construction companies easily compete with Ghana’s own con-
struction firms for big-ticket contracts. A major consequence of the bidding
policy, however, is that globalization has negatively affected the nation’s
indigenous construction contractors in competing with large, international,
private corporations for public contracts in Ghana. The situation has rendered
indigenous entrepreneurs not only virtually helpless but also continually
lacking vital resources. This article examines the current predicament of
Ghana’s indigenous construction businesses in terms of their inability to
effectively compete with foreign construction firms. The author proposes
meaningful ways in which the government should formulate a much-needed
framework for developing, nurturing, and sustaining their operational infra-
structure with the view to preparing them to compete effectively with foreign
businesses, particularly for lucrative public-construction contracts in Ghana.
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976 Journal of Black Studies
feeder roads, urban roads, and so forth, in the most cost-effective and effi-
cient manner. Generally, its estimates for the construction, maintenance, and
repair of physical-transportation infrastructure were more realistic in com-
parison to those prepared or submitted by its domestic private-sector com-
petitors. For many years, it performed its responsibilities quite well as it
became the virtual undertaker of Ghana’s lucrative construction projects
and/or activities. In formulating comprehensive programs covering specific
time frames, it ensured that obsolete and unserviceable equipment and
machinery were boarded. However, in ensuing years, it was confronted with
many operational bottlenecks, including (a) underestimation of projects and
(b) inability to meet performance targets. Those deficiencies led to increases
in government expenditures, rendering the agency a public liability.
When it acceded to power on December 31, 1981, Ghana’s Provisional
National Defence Council (PNDC) was confronted with finding effective
ways to reverse the country’s severe economic decline of the 1970s, includ-
ing a deteriorated road network. Among its strategies to fine-tune the econ-
omy was its initiation of the International Monetary Fund (IMF)–proposed
Economic Recovery Program (ERP).1 The poor state of the country’s road
network, coupled with inadequate budgetary funding, posed serious prob-
lems that undermined the success of the ERP. Consequently, the govern-
ment, in collaboration with the World Bank’s International Development
Agency (IDA), began the Road Rehabilitation and Maintenance Project
(RRMP), commonly called the Fourth Highway Project (Republic of
Ghana, 1990-1992) to rectify that situation.
Many of the beneficiaries were foreign construction firms, primarily
because of their better machinery and equipment, among other assets, lead-
ing to their expatriation of huge sums of money into their home accounts.
Meanwhile, indigenous Ghanaian constructing companies, losing their bids
for many of the contracts, continually suffered a major blow to their quest
to effectively compete for such lucrative contracts. Concerns about the
SCC’s shortcomings also continued to mount with public complaints,
including management’s use of public assets for personal gains, outsourc-
ing public contracts to personal businesses (anonymous former union exec-
utive of the SCC, personal communication, July 11, 2002), and increased
expenditures as a result of ghosting (particularly, payment of supplies or
items that were not actually delivered; see Mikesell, 2007).
Public concerns about the SCC’s mismanagement soared, seemingly
justifying the government to permit the governments of both European
countries (especially Britain, Italy, and Germany) and Asian countries
(especially Korea and China) to send their own home-based construction
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Assibey-Mensah / Ghana’s Construction Industry 977
• a wider gap between them and their foreign competitors as a result of their
inability to develop and sustain a formidable investment base in equipment/
machinery;
• a serious lack of equipment/machinery and managerial know-how required
for their effective involvement in their chosen occupation; and
• loss of confidence in their quest to be a major force with which their own
government can reckon to help with national development and growth in
the physical-infrastructural sector of the economy.
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978 Journal of Black Studies
Recommendations
This article assumes that the government has a policy framework within
which it stipulates the requirements, criteria, and so forth, justifying the
award of construction contracts to bidders. However, because those require-
ments continually stymie the development of its own national construction
firms, there is the urgent need to revisit its construction contract and award
policy within the context of needs assessment, policy analysis, and strate-
gic management. Needs assessment is a very effective technique used for
the formulation/development, adoption, and execution of training-related
decisions that will benefit an organization and its beneficiaries. For the pur-
pose of this article, that organization is the government of Ghana.
Policy analysis is the application of systematic and rigorous research to
enable government to make better choices for the effective, efficient, and
economical delivery of goods/service to the public. Strategic management
refers to the process by which an organization attempts to determine what
needs to be done to accomplish established objectives and, more important,
how those objectives are to be achieved in the long term. Implicit in that
process is the central idea that all efforts involving the management of
resources revolve around the alignment of an organization’s overall strategy
with what needs to be done to achieve its objectives and how it will attain
those objectives.
Besides, it provides credence to having a set of decisions and actions
used to formulate and implement strategies that will provide a good “fit”
between the organization and its environment so as to achieve organiza-
tional goals. For the purpose of this article, “organizational environment”
generally refers to the governmental policy framework as well as the cir-
cumstances confronting the indigenous construction firms that continually
fall short of earning big-ticket public contracts.
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Assibey-Mensah / Ghana’s Construction Industry 979
repair, or build roads. Globalization has come to stay2 and with it goes
intense competition among indigenous and foreign companies for many
lucrative projects. The government, therefore, has to identify the vital ori-
entation-training needs of its national construction firms, including teach-
ing broad skills required for improved managerial/technical expertise. Also
included in that training package must be ways to assist them to acquire
proper and adequate machinery and equipment required for their effective
and efficient operations and familiarizing them with the types of businesses
they should form or join to promote synergy in their operations.
Among the business types that the government should assist its indigenous
construction businesses to form or join are strategic alliances and interfirm
cooperation (including contractual agreements, management contracts, infor-
mal cooperations, consortia, joint ventures, and equity participation). Strategic
alliances are either formal or informal arrangements between two or more
business companies that share a common objective. Such partnerships can
range in forms from interfirm cooperation to joint ownership of global activi-
ties. For example, Oakley Ghana Limited of Chicago, Illinois, United States,3
may enter into a partnership with a Ghanaian firm specializing in the con-
struction of feeder roads using such terms as “alternative sourcing agreement.”
A Ghanaian construction business also may enter into a similar deal with
Oakley Ghana Limited, which specializes in port-rehabilitation, using such
terms as “cooperative project development and exchange of technical data.”
Contractual agreements are joint efforts made by business firms for cross-
licensing and the like. For instance, Oakley and a Ghanaian firm may enter
into a contract for the “joint construction and development” of feeder roads
and private residences within the Economic Community of West African
States (ECOWAS)4 subregion or beyond. In addition, such agreements can
be used for outsourcing, a major strategy used by businesses as they inves-
tigate various ways to simultaneously reduce cost, grow, and survive com-
petition. The government also may insist on complete or majority ownership
of companies, causing multinational companies (MNCs) to switch to an
alternative technique of enlarging their overseas business in what is known
as a management contract. In this kind of deal, the company sells its exper-
tise in operating the business while avoiding the ownership risk or benefit. It
may even permit some form of control, depending on how extensive the con-
tract may be. Such deals are typical and protect foreigners’ investments,
especially when a firm has been partly expropriated by a government.
Under informal cooperations, the parties in the deal operate without any
binding agreement. The dynamics of the relations include visits to exchange
information on new construction products, technologies, and so forth.
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980 Journal of Black Studies
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982 Journal of Black Studies
(e.g., Chicago-based Oakley Ghana Limited) to join forces with local enti-
ties. The rationale is as follows: Because the Kufuor government is very
receptive to any type of legitimate business operating in Ghana, joining
forces with local entities would position them in charge of public relations,
a major ingredient for the success of the business.
Both local presence (using the various options of interfirm cooperation)
and full ownership can be used by themselves or in addition to exporting
and importing. The old adage “look before you leap” is applicable to the
entrepreneur wishing to be an interfirm-cooperative partner of an already-
existing company or a full owner of a company when operating in Ghana.
She or he should not allow her or his enthusiasm to blind her or him from
facing the realities (i.e., the advantages and disadvantages) of the various
approaches to entering the global market.
In essence, there is tremendous potential for successful interfirm cooper-
ation and full ownership when conducting business in Ghana. As an entre-
preneur, one must continually examine one’s business objectives in hopes of
realizing them via those avenues that would effectively and efficiently
accomplish the bottom line. Needless to say, measures have to be in place to
promote successful interfirm cooperation and full ownership, including
compliance with government policies, which the Kufuor administration has
clarified for would-be entrepreneurs of all types through government agen-
cies such as the Ghana Investment-Promotion Center5 (the GIPC).
Failure to comply with those policies would contribute to realities,
including stymied entrepreneurship growth and competition, the lack of
attention to market forces, and misallocated resources. Those phenomena
were evidenced in the former Soviet Union and its allied countries of
Eastern Europe. Entrepreneurs operating in Ghana should not follow that
route (see Ingram & Mann, 1980).
Strategic alliances, interfirm cooperations, and full ownership are viable
ways by which Ghana’s construction entities can enter the international
business market from Ghana. Needless to say, entrepreneurs doing business
in Ghana, similar to elsewhere, have both opportunities to enjoy as well as
hurdles to clear. The government of President Kufuor has clearly endorsed
economic development with its transparent policies that are successfully
implemented by the GIPC, among other key government agencies.
Businesses, including Ghana’s indigenous construction companies, do
not become experienced in the international arena overnight; they progress
gradually via an internationalization process. Even though going overseas
may not be for all entrepreneurs, they must attempt to be proactively stim-
ulated through aggressive resource management and be successful. Among
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984 Journal of Black Studies
firms), and a focus on the government’s interaction with the external envi-
ronment (including competitor foreign construction companies). As such,
the government should involve the intended beneficiaries in the policy-
making process for their input (Nakamura & Smallwood, 1980).7
It is, therefore, up to Ghana’s top-level management team to examine the
various ways in which the construction entrepreneurs operate; examine the
various environments within which they operate; and most of all, attempt to
establish the appropriate and optimal “fit” between governmental imperatives
and entrepreneurial activities. The overall purpose of finding that fit is to both
promote and sustain the entrepreneurs’ success in their competitive business.
The set of actions and activities that usually takes place in this crucial
process is hinged to the strategic planning of the needs of both the govern-
ment and its construction entrepreneurs. Of particular significance is the
extent to which the government should establish a long-term time horizon
to annually review its entrepreneurial policies, as well as the needs of the
construction businesses, because gradual changes are made to ensure the
latter’s functional success.
This article has examined the current state of Ghana’s indigenous con-
struction businesses in terms of their virtual inability to effectively compete
with foreign construction firms in their own country. The situation, a negative
consequence of globalization, has engendered the domestic firms’ continued
lack of the vital resources that could effectively promote their development,
nurturing, and eventual sustenance. In light of that, the article has proposed
meaningful ways in which the government should initiate a much-needed
framework for developing, nurturing, and sustaining their operational infra-
structure with the view toward making them compete effectively with foreign
businesses, especially for lucrative government construction contracts.
In essence, Ghana’s indigenous construction businesses clearly stand no
chance of winning any of the big-ticket construction awards advertised by
their own government. Among the reasons for that situation is their lack of
managerial know-how as well as lack of the essential machinery and equip-
ment required for effective competition with well-equipped and well-
situated foreign businesses. To the extent that the situation continually
exacerbates their plight, this article has attempted to make the government
become very aware of the plight of its own entrepreneurs, who are helpless
in the land of their birth, especially in their chosen occupations/professions.
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Assibey-Mensah / Ghana’s Construction Industry 987
Notes
1. Ghana adopted a 4-year Economic Recovery Program (ERP) following a suggestion, in
1982, by the International Monetary Fund (IMF). Its main objective was to have the govern-
ment undertake systematic analyses and studies that could lead to major restructuring of the
nation’s economic institutions with the view to bringing about real improvements in the
people’s standard of living via prudent budgeting. Approval of IMF loans to realize that objec-
tive was conditioned on governmental actions, including the annual reductions of mounting
budget deficits by 2.6% of gross domestic product (GDP).
2. Opening address from Ambassador Alan Kyerematen, now Minister of Trade, Industry,
Private-Sector Development, and President’s Special Initiatives. Presented at the first Ghana
International Conference to attract investments for the Ashanti, Brong Ahafo, Eastern, and
Western Regions, March 20-21, 2003, Washington, DC.
3. Oakley Construction Company, Inc., is a two-person partnership operated in Chicago,
Illinois. Since 2004, it has opened an office in Ghana, operating under the name Oakley Ghana
Limited.
4. The Economic Community of West African States (ECOWAS) is a regional group of 15
countries (Benin, Burkina Faso, the Republic of Cabo Verde, the Republic of Cote D’Ivoire,
the Republic of Gambia, the Republic of Ghana, the Republic of Guinee, the Republic of
Guinee Bissau, the Republic of Liberia, the Republic of Mali, the Republic of Niger, the
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988 Journal of Black Studies
Republic of Nigeria, the Republic of Sierra Leone, the Republic of Senegal, and the Togolese
Republic) founded in 1975. Its mission is to promote economic integration in “all fields of eco-
nomic activity, especially industry, transport, telecommunications, energy, agriculture, natural
resources, commerce, monetary and financial matters, social and cultural matters . . . .” It is
headquartered in the Nigerian capital of Abuja.
5. The Ghana Investment Promotion Center (GIPC) was established in 1994 by the Ghana
Investment Promotion Act to promote and facilitate investments in all sectors of the economy.
That mission is supposed to be accomplished by initiating and supporting measures that will
encourage both Ghanaian and non-Ghanaian companies to invest in the country, identifying
and promoting specific projects, and so forth.
6. Since the 1970s, the government has recognized the need to encourage the establishment
of organizations that will assist all forms/types of businesses to operate successfully. Among
such entities is the Private Enterprise Foundation (PEF), which promotes business firms’ activ-
ities by providing them advice on how to start a business, personnel training, loan manage-
ment, and so forth. Another key organization is EMPRETEC, which provides consulting and
management assistance to businesses.
7. Nakamura and Smallwood (1980) offer insightful suggestions to policy makers. Defining
implementation as “the process of carrying out authoritative public directives,” they classify the
kinds of relationships that can exist among different actors as bureaucratic and political. Of rel-
evance to this article is their argument that political pressures and constraints influence or affect
the processes of policy making, policy execution, and policy evaluation. Thus, to enhance coop-
eration between the Ghanaian government and its national construction firms, the former should
involve the latter in policy making that seeks and promotes the latter’s interests.
8. Using data on Ghana, Senegal, Tanzania, and Zambia, Killick (1983) offers invaluable
ideas as to how African governments can foster economic development and industrialization.
Explicit in those ideas is an effective governmental role in assisting entrepreneurs, such as
Ghana’s indigenous construction businesses, to acquire and sustain the prerequisites for entre-
preneurial success in competing with foreign firms with enormous resources (e.g., money,
machinery/equipment, managerial know-how/skills).
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