Indian Market of Noodles:

According to the World Instant Noodles Association (WINA), India is the 4th largest
instant noodles market in the world. Maggi is the biggest brand in the Instant noodles
category in India , capturing around 43 % of the total market share.The sales of maggi
,in terms of value and volume, surpassed the pre ban level of 2015. In 2019, Nestle sold
around 264,000 MT of maggi products which was 3.73% percent higher as compared to
2014. In terms of value, Nestle sold maggi worth Rs 3500 Crore in 2019, compared to Rs
2961 Crore in 2014.

Table 1 Sales of Noodles by Category: Value (INR Bn) 2014-2019

Particulars 2014 2015 2016 2017 2018 2019
Noodles 53 33 46.9 58.9 71.9 87
Chilled Noodles - - - - - -
Frozen Noodles - - - - - -
Instant Noodles 45.6 24.4 36.8 46.9 57.7 70.4
Instant Noodles Cups 0.4 0.4 0.4 0.4 0.4 0.4
Instant Noodles
Pouches 45.2 24.1 36.4 46.5 57.3 70
Plain Noodles 7.4 8.6 10.1 12 14.2 16.6

Table 2 Sales of Noodles by Category: Volume ('000 tonnes) 2014-2019

Particulars 2014 2015 2016 2017 2018 2019
Noodles 431 307.7 368.8 436.2 509.2 592.7
Chilled Noodles - - - - - -
Frozen Noodles - - - - - -
Instant Noodles 327.8 197.7 251.2 309 368.3 437.2
Instant Noodles Cups 1.1 1.1 1.1 1.1 1.1 1.1
Instant Noodles Pouches 326.6 196.7 250.1 307.9 367.2 436
Plain Noodles 103.2 109.9 117.6 127.2 140.9 155.5
 Table 3 Sales Noodles by Category: % Volume Growth 2014-
2019
Particulars 2018/19 2014-19 CAGR 2014/19 Total
Noodles 16.4 6.6 37.5
Chilled Noodles - - -
Frozen Noodles - - -
Instant Noodles 18.7 5.9 33.4
Instant Noodles Cups 2.2 0.1 0.4
Instant Noodles Pouches 18.8 5.9 33.5
Plain Noodles 10.4 8.5 50.7

Table 5 NBO Company Shares of Noodles: % Value 2015-2019

% Retail Value RSP company 2015 2016 2017 2018 2019
Nestlé India Ltd 33.9 41.8 42.8 42.7 42.2
ITC Ltd 28.6 23.4 22.1 21.4 20.8
CG Foods India Pvt Ltd 3.7 5.2 6.4 7.6 8.1
Capital Foods Ltd 4.2 4 4 3.9 3.9
Hindustan Unilever Ltd 0.3 0.8 1.5 1.9 2.2
Indo Nissin Foods Ltd 1.8 2 1.8 1.6 1.5
Bambino Past food Indus. Pvt. Ltd. 1.8 1.8 1.6 1.5 1.3
Others 25.7 21 19.8 19.4 20
Total 100 100 100 100 100