W12 Case Study Essay: DAG Group

After reviewing this case study, I would say that Val and Chris are an “A” grade team.

Throughout the case study we see examples Val and Chris using teamwork and ingenuity to

solve problems as they went through the business planning process. It was also great to see that

they were humble enough to get a job that paid $6 an hour after graduating with their master’s in

business administration. They both or very dedicated two understanding how the dry-cleaning

industry worked and found many areas of improvement within the industry. dial and Chris have

done great research and have many great ideas for implementing their company concept. The

only slight worry is that financials are fuzzy as far as Superb Cleaners.

I do believe that Val and Chris should start their business because they have identified the

biggest flaws within the industry and can create a business that solves industry problems. While

they're short on capital, I believe that they should find a venture capitalist firm that would

support them financially in order to pursue their idea. I do believe they are the right people to

push the business forward, but they will need the funding to make such a drastic change within

the dry-cleaning industry. the last reason I believe that Val and Chris should start a business is

because they have the pure determination to make their business work.

Personally, I would have no problem investing in their business because of their work

ethic in the amount of research they have done. I believe the bigger investment is investing in

them because of who they are. While I hope they would put 100% effort into the dry-cleaning

business, I do believe that whatever industry Val and Chris went into they would be successful

in. As far as the investment it would need to be a substantial amount in the risk would be high

which would mean that I would need either a royalty or some type of equity in the business to
minimize the risk. Overall, I would choose to make the investment, but I would want a proof of

concept in a flag shipped store front.