6261-0261
1972.
The international exhibition “Documenta 5,
* held in Kassel, West Germany, marks the
institutional acceptance of Conceptual art in Europe.
x0 foundational exhibitions, both organized by the Swiss
curator Harald Szeemann, demarcate the origins and the
zenith of the production and the institutional reception of
Conceptual art in Europe. The first was the (by now famous) exhi-
bition “When Attitudes Become Form” that took place at the
‘Berne Kunsthalle and elsewhere in 1969, and the second was “Doc
‘umenta 5°, the fifth installment of what had become the most
{important international group show of contemporary art, orga-
nized in Kassel, Germany, every four or five years since 1955.
"These two exhibitions demarcate—in their initial omissions as
much as in their eventual inclusions—the changing orientations
that occurred in the late sixties and early seventies in diferent
centers of artistic production (New York, Paris, London, Diisse-
dorf). Artists like the group Art & Language, Bernd and Hilla
Becher, Marcel Broodthaers, Daniel Buren, and Blinky Palermo
‘were still excluded from “When Attitudes Become Form.” (Buren
was prosecuted by the Swiss police for illicitly pasting his color-
whit
an exhibition in w
striped paper signs throughout Berne—his contribution to
ch he thought he should have been repre
sented.) However, three years later all these artists were given a
central role in “Documenta 5,” where they installed works that
‘ould subsequently be seen as the foundational models of Euro-
pean Conceptual art and its strategies of institutional critique.
“Documenta 5” used its institutional resources on the level of
the exhibition as much as that ofthe catalogue to enact the legalis-
tic-administrative dimensions of Conceptual art and to transform
these into operative realities. The catalogue (designed by Ed
' Ruscha tolook like an administrative loose-leaf binder ora techni-
‘al training manual with a thumb index) carried one of the first
systematically philosophical and critical essays on the commodity
status of the work of art (written by the philosopher Hans Heinz
Holz). More importantly perhaps, it reproduced "The Artists
Reserved Rights Agreement,” a contract developed by New York
art dealer Seth Siegelaub and New York lawyer Robert Projansky.
Originally published in Studio International in 1971, this contract
would allow artists to participate in decisions concerning their
workafter ithad been sold (exhibition participation and reproduc
tions in catalogues and books) and would also oblige collectors
to offer the artist a reasonable, if minimal, share in the increasing
19720 | “Documenta 5°
resale value of their work. This was obviously an arrangement
that would be loathed by most collectors; so much so that they
refrained from buying works by any artists who had signed the
contract, thereby deterring other artists from engaging in the
project altogether.
Conceptualism’s encounters
Several factors came together to transform 1972 into the amas
mirabilis of European Conceptual art, culminating in the emer
gence and institutional reception of the work of the Bechers,
Broodthaers, Buren, Hanne Darboven (born 1941), Hans Hauck,
‘Palermo, and Gerhard Richter (1). The fist factor was thatthe
politically radical student movement of 1968 and the cultural
radicality of Conceptual art entered into a dialogue in 1972,
rather than—as had been the case with “Documenta 4" in 1968—
remaining entangled in a polemical confrontation, ‘Thus, the
work of Broodthaers and of Buren at “Documenta 5” tured
some of the critical tools of 1968 (that is, the Frankfurt School
tradition of Marxist critique of ideology and the poststructurlst
practices of semiological and institutional critiques) back onto
the actual institutional frameworks of the museum the exibition,
and the market
TThe changing relations of that generation of postwar artis fo
the legacies of European avant-garde culture undoubtely con:
stituted the second factor. A particular tension emerged ftom the
simultaneous reception not only of the recently recovered
practices of the most advanced forms of European abstraction
(Constructivism, Suprematism, and De Stil) but also Ament
‘* Minimalism: both practices were evident fused and operas¥e!?
the work of Buren, Darhoven, Haacke 2},and Palermo.
Thirdly, all ofthese artists contested the dominant postions
« Joseph Beuys in Germany and Yves Klein and the Nowvests
istes in Paris (and in Dusseldorf). Throughout the earty Sst
Beuys, Klein, and the Nouveaux Réalistes had developed a
aesthetic in which memory and mourning had ‘unknowingly a
fronted the effects of thei me NE
tant spectacularizatio _
generation of artists recognized the fallacies ofthese cues F
acuity that foe
sed on te
tions, displacing them with self-criti
a‘Gere Rene, 48 Portraits, 1971
‘ncal and political power structures governing the production
‘arexeption of culture in their own time. Furthermore, since the
munger artists had al
“Anerican at of the.
aged in an explicit dialogue with
rly to mid- sixties, in particular with Pop ar
thecases of Broodthaers and Richter, for example) and Mini
maim (Buren, Darboven, Haacke, and Palermo were especially
seemed with the work of Sol LeWitt, Carl Andre, and Robert
Man), they were fully prepared to confront the recent formula:
"sof ¢ Conceptualist aesthetic that was first articulated by the
pound Seth Siegelaub in New York in 1968 (Robert Barry,
/'shsHucbler, Joseph Kosuth, and Lawrence Weiner). ¥
tthe Euro
Furopean responses to Conceptualism, even in their most
qistand hermetic variations (such as the work of Darboven)
«tthe principal differences from Anglo-American Conceptual
cagmenson of historical reflexivity that now appeared as
deg bY ittertwined with Conceptualism’s neoposiivist set
rage he epistemological and semiotic conditions of is
‘2Hans Haacke, Documenta Besucher Prof (Dacumenta Visitors’ Profi), 1972
‘oocumenta 8° | 19721
261-0261
sssgue that Darboven's work [3] originated to some
‘extent in her earlier encounter with kineticism (as represented in the
work of Almit
fir Bildende Kun: ts] in Hamburg,
attempt to innovate postwar abstraction by mechanizing
talizing its permutations and chance operations). ‘The second
formative encounter for Darbo.
LeWitt during the three y
\cademy of Fine nd his
n was her friendship with Sol
rs she spent in New York from 1966 to
1968, Darboven's trajectory synthesized the oppositions between an,
infinity of spatio-temporal proliferation and processes of digitalized
‘quantification, the dialectics of mathematically fone A
tions with a new type of drawing bordering on thei <<
e scriptural
writing. Furthermore, she fused the order of the stip
sting the concept
sive repetition, invest
public performance of com re
of automatism with significations that were radically oe a
definition in Surrealism or its postwar T=
‘4 Abstract Expressionism,
‘+ Jasper Johns and Cy Twombly had of course in!
a : drawing that
a ai ‘or that appro ch
r-less fixed and contained graphemejconttion of ring (initiated inthe postwar period asa dale
cof somatic and libidinal loss and emancipation from
estate
Once the features of iconic represent.
1, chiaroscuro) had been comp!
ion (eg, figurative
volume tely stripped from the
ie
vm of drawing’s mimetic relationship to nature, the order of
snd iterative enumeration (in Johns) appeared as a perfo
shops
eof ody of drawing ise as the srfcng oft Sci
ctition of an infinity of
This infinity of possibilities (an infinity of permutations, of
proses of quantities) is very much at the center of Conceptual
sia. The extent to which this model would inform European
jonceptual art became poignant in Hans Haacke's
prstices of
‘anibution to" Documenta 5” when he installed the third version
shhisseries of *Visitors’ Polls” [2,4]. This work made the historical
{iets of Conceptual art painfully obvious. On the one hand it
teed (or subjected) the spectator to the most complex form of
ever participation that neo-avant-garde parameters had ever
ilpved for (by asking them for the full statistical accounts of their
sain and geopolitical identities). At the same time, however, the
atk articulated the extreme poverty of spatio-temporal, psycho-
igcal and perceptual/phenomenological experiences available
thio the conceptions of the artist and to a realistic estimation of
pcatorialeapacities and dispositions.
Hacke's synthesis of a seemingly infinite number of random
ipatons (the size and scale of the work are totally open and
eéent on the number of visitors who choose to participate in
Satstcal accounts) and a very limited number of factors of
‘lorerdetermination (since only a very limited series of ques
nico be asked in the ready-made statistical questionnaire)
Sup the constitutive opposition of the work. In that reduc
ie bSantation of each participant as explicitly unique and
Meat the same time a merely quantifiable statistical unit
wit work acquires the same intensity of having mimeticaly
Hed the order of the administrative world that we had
nthe work of Darboven,
tthe cam be discerned in the development of the
ncn Palermo (Peter Schwarze/eisterkamp) who—like
Sand fellow artists, Sigmar Polke and Gerhard Richter—
» et in West Germany from Communist East Germany
be had spe
had spent his childhood. The definition of Palermo’s
«Sales inthe triangulation between the ruins ofthe heroic
a
Oeten
61-016}
abstractionists of the prewar avant-garde (Mondrian and Malevich
1sin particular), the radical revisions of these legacies of abstraction
in the postwar period in Europe (in particular in the work of
‘shis teacher Joseph Beuys and in the presence of Yves Klein in
Daisseldorf at the moment of Palermo’s emergence), and thirdly
on in its most reduc
Barnett Newman
the dialogue with American postwar abstracti
tivist models, ranging from Ellsworth Kelly an
sto Sol LeWitt
ized that the spiritual and utopian
While Palermo clearly reca
+ aspirations of the Bauhaus and De Stijl, of Suprematism and Con
structivism lay in historical ruins, he also realized that all attempts
to resuscitate them would inevitably turn out to be travesties. As
with the radical departures in the work of Darboven, Palermo
h myth
equally emancipated abstraction from its entang
‘of Beuys) and at the
and utopia (as ithad still appeared in the han
‘ame time he severed abstraction from its entanglement in spectacle
inadvertently or cynically proffered by
culture (as it had b
—. 2 eeBinky Palermo, Wall Painting, 1972
Fed ladon card, 2.7 16.5 8 x6
Klein). Thus the ncopositivst and empiricist formalism of the
American Minimalists provided Palermo with a counterforce that
allowed him to articulate the contradictory predicaments of
abstraction in postwar Germany all the more
Pa
and wall objects, the fabric paintings, and the wall paintings.
srmo’s work consists of three principal types: the rel
cfs
All three rehearse, and some of them repeat, the fundamental
problems facing postwar abstraction, The first group (which is also
chronologically the earliest) departs from the most advanced
forms of postwar reflections on the transition from easel painting
to the relief as they had been embodied in Barnett Newman's
works such as Here I (1950).
Pa
reflection on their simultaneous status as both reliefs and archi
smo’s wall objects, however, rapidly move to a more explicit
tectural elements, comparable in many ways to the Postminimalist
work of Richard Tuttle. As in Tuttle's reliefs, Palermo’s Wand.
Objekte (1965) oscillate between organic and geometric form as
though they literally wanted to reembody abstractio
against its
rationalist and technological tendencie
be r
The Wand-Objekteseem to
lecting on the contradictions between autonomous pictorial
presence and public architectural space. Yet the intensity of their
intimacy and phenomenological presence appears first of all to
‘compensate for the absence of that horizon of collectivity toward
19720 | “Documenta 5
nk
4
Mi
bein te |
the tenon
—
which te heroic abstraction ofthe twenties ad enable g
itself All these oppositions areas mich anti
formal definition as they are generated by
natural and indstial qualities in the chromatic dentin
objects andit sar fom accidental hatin thesevaleher
fetuses Yoes Kein’ supposed pal nore
Klein Blue,” modifying it verso lightly, yet remaining ann
spectrum, publicly exposing the absurdity of Klein's smenan
branda color and toown the copyrightina pattcular gg
In Palermo’ bic paintings, soe bough length of omy
sil decorator’ fabric are sewn together in biparit or wipe
‘alermo
horizontal divisions to compose a painting Reiteratnga mod
‘shad been developed in the first and only Ellsworth Kelly
that was made with the colors of industrially produce
Painting
ol fabrics,
entitled Twenty-Five Panels: Red Yellow Blue and White in 19
Palermo’ fabric paintings withdraw two crucial elements from an
ventional abstraction: ist of ll they liminate even the lst trace og
drawing and facture, where the process of paint application —aven
+ in its most reduced form of staining, as in Mark Rothko’s work for
example—had itself become an integral element inthe production
of painterly meaning. Secondly, the fabric paintings performa
turing of color in exact analogy to the denaturing of drawing inthe
pice of color and color itself now appear as
suspended between their innate relation to the realm ofthe natural
and their new conception as.a commercially produced readymade
But the cheapness of the materials and their ready-made character
are constantly counteracted by Palermo's determ
work of Darboven.
tation to conceive
the most differentiated chromatic constellations and chords from
the extreme poverty of his own means.
‘The third group in Palermo’s oeuvre is that of the wall drawings
and wall painting
Heiner Friedrich Gallery in Munich. Undoubtedly resulting in part
from Palermo's attention to the development of painterly and
that he first executed in 1968 in a work fr the
sculptural practices in the context of Minimalism (in this case the
‘= wall drawings of Sol LeWitt in particular), Palermo’s wall daw
¢ dialectics hetween painting's internal
ings/paintings address ¢
‘order its figure-ground hierarchies, its morphologies its relations
‘of color) and its external “situatedness” within public socal space.
Palermo was among the first to recognize that punting
tion into architectural space would no longer carry any of the
cof El Lisitaky 0
Palermo
od with
+ promises that this shift had entailed in the wor
example. Typically, in his installation at “Documenta 5,
positioned his brightorange wall panting [81 (excel wi
industria rus-proofing pant na mere fone spss in
the public display functions of exhibition architecture) 4
nal pace (a
placed it in what was structurally the most function
case that—while not intended for exhibition usage—