Guru Jambheshwar University of science and technology

Haryana School of Business

SESSION 2019-2021.

FUNDAMENTAL OF DIGITAL MARKETING

PRESENTED BY:-
Parveen kumar
190101010040
MBA (G)
 TABLE OF CONTENTS
◼ Digital Marketing
◼ Why we study Digital Marketing
◼ Channels of Digital Marketing
◼ Activities assigned
◼ Work plan followed
◼ Key learning
◼ Benefits of course
 DIGITAL MARKETING
Digital Marketing is the promotion of products
over the internet or any form of electronic
media. The fundamentals of digital marketing
include all modern marketing strategies to
reach target customers. To give advertisement
what works on TV,radio or newspaper may not
work in social media or media or online
marketing. Therefore,comapanies need to
adopt certain techniques to leverage digital
marketing.
 CHANNEL OF DIGITAL
MARKETING
• Search Engine Optimization
• Pay per click Marketing
• E-Mail Marketing
• Social Media Marketing
• Web Analytics
• Viral Marketing
• Affiliate Marketing
• Mobile App Marketing
ACTIVITIES ASSIGNED
• Main Tasks Assigns During The Course
• Tutorials
• Lessons
• Quizzes

There are 26 modules in the course that I have cover, having

lessons each of which have a tutorial video after which we have
to clear a simple real life example quiz.
Video lecture by experts
Video lectures by persons having successful set up digital business.
Real life quizzes.
Final Exam (Necessary to 80% accuracy)
WORK PLANS FOLLOWED TO
ACCOMPLISH THE TASK
◼ During the tutorial video, I noted the important points and
makes notes.
◼ Sometimes I watch tutorial twice to understand the
lectures.
◼ After the videos, I practically go through the tasks like
trying keywords and checking results etc. before taking
quiz.
◼ I also searched examples of differents advertisements used
of different types on different channels and other
strategies used in digital marketing.
◼ I completed 26 modules and cleared the final exam with
80% accuracy.
 KEY LEARNING
• Have a clear Goal for your online marketing efforts.
• Start with the basics -example get listed locally
• SEO- learn what gets you higher rankings in search engine
results.
• SEM - learn how to pick longer-tail, less competitive keywords to
target, and focus on the bid amount as well as the relevance of
your ad to your business.
• Content media- focus on answering the questions that your
customer really wants answered.
• Social media- focus on engaging customers to let them know
more about your business and how you could improve your
products and services.
• Use analytics to assess, test ,and then improve your online
marketing efforts .Get familiar with Google Analytics.
BEST HUB COLLECTION(BHC)
 Benefits After Completing Digital
Marketing Course

• After completion of digital marketing course I get

a proper idea and work plan to implement for the
set up and growth of my business digitally.
• I get to know about how the search engine works
and how to make my page popular so that
maximum traffic give a visit on my page.
• I get to know where I Should advertise my
products or services or so that maximum customer
get to know about my business.
• Enhance my skills and creativity.