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TOEFCO Company Vision

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TOEFCO Company

TOEFCO Company involves the production and distribution of paints for a wide range of

surfaces from wood to concrete surfaces. The company has several branches across the United

States to offer various products and increase the market base from its customers. TOEFCO

operations are dependent on the large number of employees who are committed and professional

in their work. Due to the high number of operations in the industry, TOEFCO has integrated

technology in all processes of manufacturing paint starting from chemical preparation to packing

in cans and containers. The company is driven by its vision, to be a leading innovative and the

best distributor of colorful paints brand. TOEFCO channels all the operations and employees’

conduct to match and advance the company’s vision by including the staff in decision making

and setting development goals.

Basically, TOEFCO Company sets out procedures to ensure the decisions made by the

executive members and actions of all staff are in line with the vision. In this case, all actions in

the company are usually in line with the vision towards being innovative and become the best

paint producer across the country. First, the company sets specific goals under the vision to attain

the targets, which act as a guide for all decision making processes in the company (Marvin,

1945). In this case, annual and semi-annual goals are set and reviewed to assess achievement by

the shareholders. For instance, TOEFCO sets the target paint sales for a year and a committee is

elected to oversee the goal is achieved.

Also, measurable standards are included in the targets made by the company where

particular number of products or the sales to be attained over one year span are stated. By setting

measurable standards, the company can outline the amount of chemicals required and the

customer relation strategies needed to attain the goals (Islam & Al Amin, 2019). Besides, regular
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meetings are held by the executive to determine the goals that are attainable by employees in the

company. In particular, the executive assigns different activities to be achieved by employees

and heads of various departments. Often, the company assigns teams to are responsible for

attaining the goals preset by the executive members of the organization. The management team

evaluates the resources available and the labor supply that are channeled to attain certain sales to

discover challenges or strengths that can be altered to achieve the goals. In particular, TOEFCO

Company ensures that every production, operational and marketing goal is bounded by time to

fasten achievement in the organization. By setting specific time frames, the company can

ascertain achievement over a given period and predict future trend of the performance in the

organization.

Furthermore, TOEFCO Company management makes efforts to align all the employee

conduct and activities in the organization towards its vision to become the best producer of

paints in the US. The success of any company is derived from its ability to align its vision to all

activities from the employees (Brito, 2018). In light of this statement, the company reinforces the

vision among its employees by including all staff in setting goals to support its dream. As a

motivation technique, the company reinforces the vision in employees to remind them of the

impact that the organization will have on their wellbeing and company growth. The executive

team at TOEFCO Company ensures that all employees understand and share the vision statement

to their colleagues to promote teamwork in the organization (Marvin, 1945). For the success of

any company, the vision statement should be made a constant focal point, therefore, it should be

relatable to all employee levels (Brito, 2018). Deductively, the company allows employees to

select and exhibit one of the values that contribute to the realization of the vision in the

enterprise. By appealing to all staff in developing ways of achieving core values that uphold the
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vision of the company, TOEFCO ensures employees’ interests are aligned to the expected

outcomes in the enterprise. Also, the company shares employees’ achievements with other staff

to induce intrinsic motivation in them towards attaining the goals set in the company that

promote its vision. Through sharing success stories, the management team incites high purpose

for work in the employees as they strive to create impact on the vision in the company.

Additionally, Toefco Company shares its vision among its employees since the executive

involves all staff in making decisions and assessing performance in the enterprise. In this case,

the company takes note of the interests that employees have in daily operations within the

organization. For instance, the marketing staff are always consulted before laying out plans on

expanding customer experience in the various branches. However, the company still needs to

improve the relationship between the management and its employees towards promoting

production and marketing sectors, which determine growth of the enterprise (Mendes, 2018). In

this case, the company needs to address the employees’ concerns by holding regular meetings

and getting direct reports from them. Due to the work-related concerns that most of the

employees have, the vision of the company is often overlooked, which delays expansion of its

operations.

In conclusion, Toefco Company outlines various measures that relate to executive roles

and employees’ duties, which are all converged in promoting its vision. Specifically, the

company ensures that particular goals are set to meet the vision over a period of time where

regular assessments are made to ascertain performance. Also, the executive team involves

employees in making decisions and outlining desirable steps in achieving the vision set by

shareholders. However, Toefco Company should address the employee concerns that are

regularly stated to hinder its expansion. By setting goals in production and marketing, the
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organization can achieve more when employees are included in each step undertaken to promote

the vision of the company.

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References

Brito, M. (2018). Participation Marketing: Unleashing Employees to Participate and Become

Brand Storytellers. Kogan Page Publishers.

Islam, M. R., & Al Amin, M. (2019). Implementation lean techniques for smart goal through

SWOT analysis.

http://www.ieeesem.com/researchpaper/Implementation_of_lean_techniques_for_SMAR

T_goal_Through_SWOT_analysis.pdf.

Marvin, J. T. (1945). U.S. Patent No. 2,390,160. Washington, DC: U.S. Patent and Trademark

Office. https://patents.google.com/patent/US2390160A/en.

Mendes, D. M. A. C. D. (2018). The appointment process of trustees in different countries and

which factors can predict the success of a company after restructuring

processes (Doctoral dissertation). http://hdl.handle.net/10400.14/25466.