International Journal of Advertising

Call for papers

Special Issue: Future Trends in Influencer Marketing

After read out international journal of advertising call paper, I come to the point to pick up one
of topic of influencer marketing. After reading call paper of international journal of advertising,
I searched out other papers related to influencer marketing through Google scholar. After reading
future direction from one of those papers, I developed research model.

Below mention both of articles, by read out future direction both of these articles, I am able to
create research model for article.

1. Australasian Marketing Journal

Influencer endorsements: How advertising disclosure and source credibility affect consumer
purchase intention on social media

Jason Weismueller a,b,∗ , Paul Harriganb , Shasha Wangc , Geoffrey N. Soutar b

https://www.scihub.ren/https://www.sciencedirect.com/science/article/abs/pii/S14413582203
00227

Further research:

Consequently, future research should examine such factors (e.g. advertising literacy and e-
lifestyle) (Malmelin, 2010; Koshksaraya et al., 2015) and include attitude constructs in the model
(e.g. attitude towards the ad or attitude towards the brand) (Pascal et al., 2002).

2. International Journal of Information Management

The role of digital influencers in brand recommendation: Examining their impact on engagement,
expected value and purchase intention

David Jiménez-Castillo⁎ , Raquel Sánchez-Fernández

https://www.scihub.ren/https://www.sciencedirect.com/science/article/abs/pii/S02684012193
01653

Future research:

Future research should more closely examine other constructs that could affect followers’
intention to purchase recommended brands such as perceived influencer’s trustworthiness (Hsu
et al., 2013; Magno & Cassia, 2018), attitude towards the brand (Choi & Rifon, 2012), influencer
reputation (Hsu et al., 2013) or the level of involvement with or interest in the endorsed product
category (Kapitan & Silvera, 2016).

Below I have developed article after read out both of articles:

Influencer credibility perception

Trustworthiness
 Attractiveness
Attitude towards
ad
Expertise
Attitude towards product
Social media influencer Influencer number of followers

Purchase intention
Product-influencer fit