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 Branding is all about creating differences between products

 MG was first to introduce branded readymade garments
 MG used the branding strategy of introducing new brands to enter every category
of clothing
 MG used their brands to create value for its product among the targeted
customers.
 Based on income and social status the indian garment market was segmented
into 3 broad segments premium , mid-priced and economy

In October 1999, MG announced that it had chalked out a new retailing strategy for
marketing its portfolio of men's wear brands. It planned to open a chain of retail outlets,
branded Mega Store that would retail all brands under one roof...

In April 2002, keeping up its tradition of regular launching innovative products, MG

announced new product lines for its brands in the premium segment. The Louis Phillipe
brand launched its summer-spring collection of shirts under the name 'Mozart'...

Having established its hold in so many segments of the Indian branded men's wear
market, MG began looking towards newer opportunities. The company's research
showed that the growth in jeans market was expected to go up from 8% in 2003 to 15%-
20% per annum by 2006-2008. The decision to tap the jeans and accessories market
was thus a natural choice.
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The growth of readymade men's wear business in India was very slow till the early-
1980s. The main reason for this was that Indian men were used to buying cloth and
getting their outfits tailored - mainly through local tailoring shops from the unorganized
segment.

Consequently, there were no national level brands in this category for a long period. By
the mid-1980s however, customer mindset seemed to have started changing gradually
along with increasing urbanization, and changes in the social and economic status and
lifestyles