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Q1.

Analyse these data using component analysis, using the varimax rotation
procedure.
ROTATED COMPONENT MATRIX

Raw
Component
1 2 3
V1 1.672 -0.163 -
0.142
V2 0.100 -0.428 1.607
V3 1.343 -0.794 0.218
V4 0.379 1.530 -
0.099
V5 1.699 0.443 -
0.027
V6 -0.113 0.161 1.671
V7 -0.652 1.577 -
0.132

Chart Title
2.000

1.500
SAVING AND INVEST

1.000

0.500

0.000
-1.000 -0.500 0.000 0.500 1.000 1.500 2.000

-0.500
EXPENSE ON ADVERTISNMENT

V2 -0.428 1.607
V4 1.530 -0.099

V6 0.161 1.671

V7 1.577 -0.132

V2 AFFORDABILITY
V4 ADVERTISNMENT
V6 APPLYING COUPN
V7 EXPENSE

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