Enrollme

1611000295
nt No:
Name: GAURAV JOSHI
Area of Marketing
Specialisa
tion:
Title of MARKETING STRATEGIES OF HERO MOTO CORP.
the
Project:  
Statement Once the problem is identified, the next step is the research design. Research
of the design is the basic framework of rest of the study. A research design specifies
problem:   the methods and procedures for conducting particular study.
Objective 1. To provide right product to right people at right time. 2. Price should be
s of the reasonable; by this every level of person can afford the product. 3. To maximize
study:   the share holder’s value by customer value enhancement. 4. Changes should be
according to prospective customer 5. To provide delivery of standard product. 6.
To provide value for money to there consumers.
Methodol Primary Data
ogy:  
Explanati The primary data is fresh information collected for a specified study. The
on of the primary data can be gathered by observational, experimentation and survey
Method: method. Here the entire scheme of plan starts with the definition of various terms
used, units to be employed, type of enquiry to be conducted, extent of accuracy
aimed etc., The methods commonly used for the collection of primary data are:
1. Direct personal investigation, where the data is collected by the investigator
from the sources concerned. 2. Indirect oral interviews, where the interview is
conducted directly or indirectly concerned with subject matter of the enquiry. 3.
Information received through local agencies, which are appointed by the
investigator.
Company Hero Moto Corp
Name:
Company Fill it. Shut it. Forget it What started out as a Joint Venture between Hero Group,
Profile: the world's largest bicycle manufacturers and the Hero Moto Corp Company of
Japan, is today the leading manufacturer of India's largest selling motorcycle.
 Coming into existence on January 19, 1984. Hero Moto Corp gave India nothing
less than a revolution on two-wheels made even more famous by the 'Fill it -
Shut it - Forget it' campaign. Driven by the trust of over 30 lakh customers, the
Hero Moto Corp product range today commands as much as 47% making it a
veritable giant in the industry. Add to that technological excellence, an
expansive dealer network, and reliable after sales service, and you have one of
the most customer-friendly companies.
Questionn  
aire (10 to
15
questions)
1. Which of the following best describe your age group? 
2. What is the size of your family (Including children)? 
3. Which of the following best identifies you house hold annual income?
4. For which purpose you purchase the motorbike? 
5. Which of following company’s motorbike do you have ? 
6. How come you know about that brand? (can make more than one) 
7. Rate the following in order of influence you purchase a bike? 
8. Which option you prefer when you purchase a bike ? 
9. Who was the decision maker in your purchase of motor bike? 
10. Which physical features contributed most in you buying decision?
11. What technological feature effected in your buying decision? 
12. From where did you purchase your bike? 
13. Which brand has better after sales service? 
14. Are you satisfied with your decision? 
15. Which bike do your prefer for buying in future? 
 
Number
of
responde
nts:
Area of
study:
Method
you will
use to
classify
data:
Method
you will
use to
present
data:
Reference BOOKS REFFERED: 1. Phillip Litler “Marketing management” (Prentice-Hall
s: of India Pvt.). 2. Harper W. Bayd, Ralph West Fall, and Stanley F. Stasch
“Marketing research (AITBS Publisher 7th ed. 2001). 3. A.G. Sawyer and
Davied J Howard, Journal of Marketing research 1999. 4. consumer Behaviour
by Leon G. Schiffman and Leslie Lazar Kanuk (Fifth edition) 5. Research
Methodology by C.R. Kothari (Second Edition) 6. Business world and Business
India magazine. 7. Auto India Magazine for two and four wheeler. WEBSITES
REFFERED: http://encyclopedia.thefreedictionary.com/Hero+Hero
http://www.heroHero.com/co_policy.htm
http://www.heroHero.com/co_board_directors.htm
http://www.cmsnl.com/news/Hero-to-strengthen-structure-of-its-rd-
operations_news245.html
http://www.etalkindia.com/indian_automobiles_news_forums/new_variant_of_h
ero_Hero_bikes_launchedglamour_fi_and_cd_delux-t3336.0.html
http://www.cmsnl.com/search.php www@heromotorcycle.com website of Hero
Moto Corp bike. www@tvsuzuki.com website of Suzuki motor bike.
nvswaminathan@bajajauto,com.
Chapteriza  
tion
Scheme:
1. INTRODUCTION
2. COMPANY PROFILE
3. LITERATURE REVIEW
4. OBJECTIVE,SCOPE & LIMITATON
5. RESEARCH METHODOLOGY
 6. DATA ANALYSIS & FINDING
7. CONCLUSIONS & RECOMMENDATIONS
 
Profile of Project Guide
Name: SURAJ SINGH
Age:
Educational Qualification: MBA
Years of Experience: 15
Current organisation: HONDA
Current designation: ASST. MANAGER
Brief profile:
Address:  
House No:. A-72/C
Street: C-BLOCK, MAIN MARKET, AMRIT VIHAR
City: DELHI
State: DELHI
Phone Number (Residence):
Phone Number (Office):
Mobile: 9311254533
Email: surajsingh79@gmail.com