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HEALTH
Quarter 1 – Module 1b
Consumer Health

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Health – Grade 10
Alternative Delivery Mode
Quarter 1 – Module 1b: Consumer Health
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in any work of
the Government of the Philippines. However, prior approval of the government agency
or office wherein the work is created shall be necessary for exploitation of such work
for profit. Such agency or office may, among other things, impose as a condition the
payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright
holders. Every effort has been exerted to locate and seek permission to use these
materials from their respective copyright owners. The publisher and authors do not
represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writers: Teodoro R. Rubia, Jumar S. Quibot, Florence M. Pinili

Editors: Bethel-Anne S. Parco, Claire P. Cafino, Mary Rose G. Acupanda
Reviewer: Bethel-Anne S. Parco
Illustrator: Don Briones
Layout Artist: None
Management Team: Senen Priscillo P. Paulin, CESO V Rosela A. Abiera
Fay C. Luarez, TM, Ed.D., Ph.D. Maricel R. Rasid
Adolf P. Aguilar, CESE Elmar L. Cabrera
Jenith C. Cabajon Nilita L. Ragay, Ed.D

Printed in the Philippines by ________________________

Department of Education – Region VII Schools Division of Negros Oriental

Office Address: Kagawasan, Ave., Daro, Dumaguete City, Negros Oriental

Tele #: (035) 225 2376 / 541 1117
E-mail Address: negros.oriental@deped.gov.ph

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 10

HEALTH
Quarter 1 – Module 1b
Consumer Health

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Introductory Message

For the facilitator:

Welcome to the Health 10 Alternative Delivery Mode (ADM) Module on Consumer

Health!

This module was collaboratively designed, developed and reviewed by educators both
from public and private institutions to assist you, the teacher or facilitator in helping
the learners meet the standards set by the K to 12 Curriculum while overcoming their
personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent
learning activities at their own pace and time. Furthermore, this also aims to help
learners acquire the needed 21st century skills while taking into consideration their
needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of the
module:

Notes to the Teacher

This contains helpful tips or strategies that will help
you in guiding the learners.

As a facilitator, you are expected to orient the learners on how to use this module. You
also need to keep track of the learners' progress while allowing them to manage their
own learning. Furthermore, you are expected to encourage and assist the learners as
they do the tasks included in the module.

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For the learner:

Welcome to the Health 10 Alternative Delivery Mode (ADM) Module on Consumer

Health!

This module was designed to provide you with fun and meaningful opportunities for
guided and independent learning at your own pace and time. You will be enabled to
process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

Begin This will give you an idea of the skills or competencies

you are expected to learn in the module.
Try This This part includes an activity that aims to check what
you already know about the lesson to take. If you get
all the answers correct (100%), you may decide to skip
this module.
Do This This is a brief drill or review to help you link the current
lesson with the previous one.
Explore In this portion, the new lesson will be introduced to you
in various ways; a story, a song, a poem, a problem
opener, an activity or a situation.
Keep this in Mind This section provides a brief discussion of the lesson.
This aims to help you discover and understand new
concepts and skills.
Apply What You Have This section provides an activity which will help you
Learned transfer your new knowledge or skill into real life
situations or concerns.
Reflect This includes questions or blank sentence/paragraph
to be filled into process what you learned from the
lesson.
Assess What You Have This is a task which aims to evaluate your level of
Learned mastery in achieving the learning competency.
Additional Activity In this portion, another activity will be given to you to
enrich your knowledge or skill of the lesson learned.
Answer Key This contains answers to all activities in the module.

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At the end of this module you will also find:

References This is a list of all sources used in developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the
module. Write your answers in your Health notebook.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.

If you encounter any difficulty in answering the tasks in this module, do not hesitate to
consult your teacher or facilitator. Always bear in mind that you are not alone.

We hope that through this material, you will experience meaningful learning and gain
deep understanding of the relevant competencies. You can do it!

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 TABLE OF CONTENTS

CONTENT PAGES

TITLE PAGE --------------------------------------------------- 02

INTRODUCTORY MESSAGE --------------------------------- 03

For the Facilitator --------------------------------- 03
For the learner --------------------------------- 04

BEGIN --------------------------------- 07
Learning Competency --------------------------------- 07

TRY THIS --------------------------------------------------- 08

DO THIS --------------------------------------------------- 09

EXPLORE --------------------------------------------------- 09

KEEP THIS IN MIND ------------------------------------------ 10

APPLY WHAT YOU HAVE LEARNED ------------------------ 20

REFLECT --------------------------------------------------- 21

ASSESS WHAT YOU HAVE LEARNED ------------------------ 21

GLOSSARY --------------------------------------------------- 22

ANSWER KEY ------------------------------------------ 22

REFERENCE LIST ------------------------------------------ 23

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 LEARNING COMPETENCY:

1. Explains the different kinds of complementary and alternative healthcare modalities.

(H10CH-Id-25)
2. Identifies national and international government agencies and private organizations
that implement programs for consumer protection. (H10CH-Ie-f-27)
3. Participates in programs for consumer welfare and protection. (H10CH-Ig-h-28)

CONSUMER HEALTH

We are all consumers and as consumers we need to have knowledge that can
help us make wise decision when buying goods and services for health. Choosing
food items that are good for the body may be difficult because of the wide array of
products in the market.

How do we make right decisions, then? As an individual, there is a need to

know exactly what those products contain and what their functions are in the body. In
doing so, one has to know two important things: (1) where to get the right information,
and; (2) how to respond to advertisements of various health products.

Furthermore, a smart consumer means deciding and spending wisely to get the
most out of what is spent. In addition, it also means knowing and asserting one’s rights
so that the benefits will be enjoyed.

Rights come with responsibilities. Consumers must be aware of their

responsibilities, especially if they affect other people in the community and society.
Knowing all legalities protecting the welfare of the people consuming goods and
services will provide us an assurance that we are secure and safe.

This module shall allow you to participate/suggest innovations in relation to the

importance of protecting public welfare and how it works. This will be crucial, as you,
Grade 10 students, being in your mid-adolescence, are bound to choosing consumer
goods and services.

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At the end of the module, you should be able to:

1. Identify different kinds of complementary and alternative health care medicines

2. Promote consumer health by making a poster and
3. Practice your consumer rights by writing a reflective journal.

Direction: Below are scrambled letters of complementary and alternative health care
medicines. Arrange the scrambled letters into its correct word. Do this in your health
notebook.

_____________ 1. NIPAST NISIPANT – For arthritis and gout

_____________ 2. ASATNG BATUG – For mouthwash
_____________ 3. TIONNUTRI RAPYTHE – is the treatment of a medical condition,
for example diabetes mellitus, through changes in diet, by adjusting quantity, quality
and methods of nutrient intake
_____________ 4. GUDNALI – For cough and asthma
_____________ 5. SAYABAB – For use as antiseptic to disinfect wounds
_____________ 6. PREACUSSURE – is an ancient form of massage that is one of
the treatment methods used in Traditional Chinese Medicine
_____________ 7. FLEXRELOGYO – is a type of massage that involves applying
different amounts of pressure to the feet, hands, and ears
_____________ 8. YINOG-AINYOGN – For intestinal worm, particularly ascaris and
trichina
_____________ 9. BASMNGO – For urinary stones
_____________ 10. PAMALAYA – For non-insulin dependent diabetic patients
_____________ 11. TUREPUNCUCA – a system of integrative medicine that involves
pricking the skin or tissues with needles
_____________ 12. BERYA- NUBEA – For relief from body aches and pains
_____________ 13. PLAUKAOC – For ringworm and other skin (fungal) infections
_____________ 14. TOSAVEN – a type of alternative therapy that originated in China.
It involves placing cups on the skin to create suction.
_____________ 15. WAGNAB – For blood pressure control

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Direction: Use the image below to review, sum-up and connect everything that you
have learned in the previous lesson. Do this in your health notebook.

DIG YOUR PRIOR KNOWLEDGE!

Direction: Answer the following questions below in your health notebook.

1. Are you familiar with laws that protect all consumers in the Philippines? Cite at least
one basic law.
2. Why do consumers need protection?
3. What are possible essential benefits that we may get from the consumer protection
program?
4. Do service/product providers have equal protection? Give a possible case from
which they gain this protection.

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 TRADITIONAL AND ALTERNATIVE MEDICINE
REPUBLIC ACT NO. 8423

AN ACT CREATING THE PHILIPPINE INSTITUTE OF TRADITIONAL AND

ALTERNATIVE HEALTH CARE (PITAHC) TO ACCELERATE THE DEVELOPMENT
OF TRADITIONAL AND ALTERNATIVE HEALTH CARE IN THE PHILIPPINES,
PROVIDING FOR A TRADITIONAL AND ALTERNATIVE HEALTH CARE
DEVELOPMENT FUND AND FOR OTHER PURPOSES

The Traditional and Alternative Medicine Act of 1997 led to the creation of the
Philippine Institute of Traditional and Alternative Healthcare (PITAHC), which works
closely with the Department of Health. The PITAHC is also the law-making body with
regards to the effective use of traditional and alternative medicine.

NATUROPATHY

“Naturopathic medicine views diseases as a manifestation of an alteration in

the process by which the body naturally heals itself” (Donatelle, 2006). Naturopathy
offers a wide range of natural practices including herbal medicine, acupuncture,
acupressure, nutritional therapy, and ventosa cupping massage therapy and nutrition
therapy.

Below is a list of the widely used Traditional and Alternative Health Care in the
Philippines:

ALTERNATIVE MEDICINE
Herb Medicinal Value
AKAPULCO

For ringworm and other skin (fungal) infections

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 AMPALAYA

For non-insulin dependent diabetic patients

BAWANG

For blood pressure control

BAYABAS

For use as antiseptic to disinfect wounds

For mouthwash or tooth decay and gum infection

LAGUNDI

For cough and asthma

NIYOG-NIYOGAN

For intestinal worm, particularly ascaris and

trichina

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 SAMBONG

For urinary stones

TSAANG GUBAT

For mouthwash

PANSIT-PANSITAN

For arthritis and gout

YERBA-BUENA

For relief from body aches and pains

ALTERNATIVE MEDICINE
Acupuncture

A system of integrative medicine that

involves pricking the skin or tissues with
needles, used to alleviate pain and to
treat various physical, mental, and
emotional conditions.

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Ventosa cupping massage therapy

A type of alternative therapy that

originated in China. It involves placing
cups on the skin to create suction. The
suction may facilitate healing with blood
flow.

Reflexology

A type of massage that involves

applying different amounts of pressure to
the feet, hands, and ears. It’s based on a
theory that these body parts are
connected to certain organs and body
systems.

Acupressure
An ancient form of massage that is
one of the treatment methods used in
Traditional Chinese Medicine. The goal
of acupressure (as well as other Chinese
Medicine treatments), is to encourage
the movement of qi (“life energy”)
through the 14 channels (meridians)
inside the body.
Nutrition therapy

Is the treatment of a medical

condition, for example diabetes mellitus,
through changes in diet, by adjusting
quantity, quality and methods
of nutrient intake. It must be provided by
a registered dietitian.

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CONSUMER ACT OF THE PHILIPPINES
Republic Act No. 7394
April 13, 1992

Declaration of Policy. — The State shall ensure safe and good quality of food, drugs,
cosmetics and devices, and regulate their production, sale, distribution and
advertisement to protect the health of the consumer.

Article 2. Declaration of Basic Policy. – It is the policy of the State to protect

the interests of the consumer, promote his general welfare and to establish standards
of conduct for business and industry.

Article 8. Publication of Consumer Product Standards. – The concerned

departments shall, upon promulgation of the above standards, publish or cause the
publication of the same in two (2) newspapers of general circulation at least once a
week for a period of not less than one (1) month. It may likewise conduct an information
campaign through other means deemed effective to ensure the proper guidance of
consumers, businesses, industries and other sectors concerned.

Article 9. Effectivity of Rules –

a) Each consumer product standard or safety rule shall specify the date
such rule is to take effect, which shall not exceed ninety (90) days from the date
promulgated unless the concerned department funds, for good cause shown, that a
later effective date is in the public interest and publishes its reasons for such finding.
After which, it shall no longer be legal to, or cause to, sell or distribute the consumer
product not complying with the standards or rules.
b) The department may, by regulation, prohibit a manufacturer from
stockpiling consumer products so as to prevent such manufacturer from circumventing
the purposes of this paragraph. The term "stockpiling" means manufacturing or
importing a product between the date of promulgation of its consumer product safety
rule and its effective date, at a rate which is significantly greater than the rate at which
such product was produced or imported during a base period as prescribed in the
regulation under this paragraph, ending before the date of promulgation of consumer
product safety rule.

LIABILITY FOR PRODUCT AND SERVICE

Article 96. Implementing Agency. – The Department of Trade and Industry

shall enforce the provisions of this Chapter and its implementing rules and regulations.

Article 97. Liability for the Defective Products. – Any Filipino or foreign
manufacturer, producer, and any importer, shall be liable for redress, independently
of fault, for damages caused to consumers by defects resulting from design,
manufacture, construction, assembly and erection, formulas and handling and making

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up, presentation or packing of their products, as well as for the insufficient or
inadequate information on the use and hazards thereof.
A product is defective when it does not offer the safety rightfully expected of it,
taking relevant circumstances into consideration, including but not limited to:
a) presentation of product;
b) use and hazards reasonably expected of it;
c) the time it was put into circulation.
A product is not considered defective because another better-quality product
has been placed in the market. The manufacturer, builder, producer or importer shall
not be held liable when it evidences:
a) that it did not place the product on the market;
b) that although it did place the product on the market such product has
no defect;
c) that the consumer or a third party is solely at fault.

Article 98. Liability of Tradesman or Seller. – The tradesman/seller is

likewise liable, pursuant to the preceding article when:
a) it is not possible to identify the manufacturer, builder, producer or
importer.
b) the product is supplied, without clear identification of the
manufacturer, producer, builder or importer;
c) he does not adequately preserve perishable goods. The party making
payment to the damaged party may exercise the right to recover a part of the whole
of the payment made against the other responsible parties, in accordance with their
part or responsibility in the cause of the damage effected.

Article 99. Liability for Defective Services. – The service supplier is liable for
redress, independently of fault, for damages caused to consumers by defects relating
to the rendering of the services, as well as for insufficient or inadequate information
on the fruition and hazards thereof. The service is defective when it does not provide
the safety the consumer may rightfully expect of it, taking the relevant circumstances
into consideration, including but not limited to:
a) the manner in which it is provided;
b) the result of hazards which may reasonably be expected of it;
c) the time when it was provided.
A service is not considered defective because of the use or introduction of new
techniques. The supplier of the services shall not be held liable when it is proven:
a) that there is no defect in the service rendered;
b) that the consumer or third party is solely at fault.

Article 100. Liability for Product and Service Imperfection. – The suppliers
of durable or nondurable consumer products are jointly liable for imperfections in
quality that render the products unfit or inadequate for consumption for which they are
designed or decrease their value, and for those resulting from inconsistency with the

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information provided on the container, packaging, labels or publicity
messages/advertisement, with due regard to the variations resulting from their nature,
the consumer being able to demand replacement to the imperfect parts.

If the imperfection is not corrected within thirty (30) days, the consumer may
alternatively demand at his option:
a) the replacement of the product by another of the same kind, in a
perfect state of use;
b) the immediate reimbursement of the amount paid, with monetary
updating, without prejudice to any losses and damages;
c) a proportionate price reduction.

The parties may agree to reduce or increase the term specified in the
immediately preceding paragraph; but such shall not be less than seven (7) nor more
than one hundred and eighty (180) days. The consumer may make immediate use of
the alternatives under the second paragraph of this Article when by virtue of the extent
of the imperfection, the replacement of the imperfect parts may jeopardize the product
quality or characteristics, thus decreasing its value.

If the consumer opts for the alternative under sub-paragraph (a) of the second
paragraph of this Article, and replacement of the product is not possible, it may be
replaced by another of a different kind, mark or model: Provided, That any difference
in price may result thereof shall be supplemented or reimbursed by the party which
caused the damage, without prejudice to the provisions of the second, third and fourth
paragraphs of this Article.

FALSE, DECEPTIVE AND MISLEADING ADVERTISEMENT

Article 110. False, Deceptive or Misleading Advertisement. — It shall be

unlawful for any person to disseminate or to cause the dissemination of any false,
deceptive or misleading advertisement by Philippine mail or in commerce by print,
radio, television, outdoor advertisement or other medium for the purpose of inducing
or which is likely to induce directly or indirectly the purchase of consumer products or
services.

An advertisement shall be false, deceptive or misleading if it is not in conformity

with the provisions of this Act or if it is misleading in a material respect. In determining
whether any advertisement is false, deceptive or misleading, there shall be taken into
account, among other things, not only representations made or any combination
thereof, but also the extent to which the advertisement fails to reveal material facts in
the light of such representations, or materials with respect to consequences which
may result from the use or application of consumer products or services to which the
advertisement relates under the conditions prescribed in said advertisement, or under
such conditions as are customary or usual.

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PROMOTION OF SALES OF CONSUMER PRODUCTS AND SERVICES
Article 116. Permit to Conduct Promotion. – No person shall conduct any
sales campaigns, including beauty contest, national in character, sponsored and
promoted by manufacturing enterprises without first securing a permit from the
concerned department at least thirty (30) calendar days prior to the commencement
thereof. Unless an objection or denial is received within fifteen (15) days from filing of
the application, the same shall be deemed approved and the promotion campaign or
activity may be conducted: Provided, That any sales promotion campaign using
medical prescriptions or any part thereof or attachment thereto for raffles or a promise
of reward shall not be allowed, nor a permit be issued thereof.
Visit this url for more details:
https://www.officialgazette.gov.ph/1992/04/13/republic-act-no-7394-s-1992/

CONSUMER COMPLAINTS

Article 159. Consumer Complaints. — The concerned department may

commerce an investigation upon petition or upon letter-complaint from any consumer:
Provided, That, upon a finding by the department of a prima facie violation of any
provisions of this Act or any rule or regulation promulgated under its authority, it may
motu proprio or upon verified complaint commerce formal administrative action against
any person who appears responsible therefor. The department shall establish
procedures for systematically logging in, investigating and responding to consumer
complaints into the development of consumer policies, rules and regulations, assuring
as far as practicable simple and easy access on the part of the consumer to seek
redress for his grievances.

8 BASIC RIGHTS OF CONSUMERS

https://www.nationalconsumer.org.uk/consumer-voice/consumer-rights/

1. The right to satisfaction of basic needs – to have access to basic, essential

goods and services such as adequate food, clothing, shelter, health care, education,
public utilities, water and sanitation.
2. The right to safety – to be protected against products, production processes and
services that are hazardous to health or life.
3. The right to be informed – to be given the facts needed to make an informed
choice, and to be protected against dishonest or misleading advertising and labelling.
4. The right to choose – to be able to select from a range of products and services,
offered at competitive prices with an assurance of satisfactory quality.
5. The right to be heard – to have consumer interests represented in the making and
execution of government policy, and in the development of products and services.
6. The right to redress – to receive a fair settlement of just claims, including
compensation for misrepresentation, shoddy goods or unsatisfactory services.

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7. The right to consumer education – to acquire knowledge and skills needed to
make informed, confident choices about goods and services, while being aware of
basic consumer rights and responsibilities and how to act on them.
8. The right to a healthy environment – to live and work in an environment that is
non-threatening to the well-being of present and future generations.

RESPONSIBLE GOVERNMENT AGENCIES

The DTI, the DOH and BFAD are the lead government agencies tasked
to ensure the protection of the consumers. Below are their functions relative to
consumer protection.

A. Bureau of Food and Drugs (BFAD)

1. Enforces laws and regulations relating to food
2. Handles consumer complaint
3. Acts on how food is advertised and labeled
4. Watches for illegal price fixing
B. Department of Health (DOH)
1. Inspects establishments that dispense food
2. Adopts measures to ensure the quality of meat, milk products,
cosmetics, and other consumer goods.
C. Department of Trade and Industry (DTI)
1. Ensures the quality and safety of products
2. Checks the warranty and price tags of products
3. Monitors advertisements and retail ways in order to prevent any
deception of consumers

LAWS PROTECTING THE CONSUMERS

It is important for consumers to be protected by laws. Here are some of the

many laws which ensure that consumers get safe and quality products at reasonable
prices:

Republic Act No. 3720. The food, Drug and Cosmetics Act. This law states
the policy of the government in ensuring safe and good quality food, drugs, and
cosmetics and to regulate the production, sale, and traffic of the same to protect the
health of the people. This law also establishes the standard and quality of products
and services.
The Philippine Consumer Protection Law. Proclamation No. 822. This
proclamation states that the protection of the consuming public against unreasonable
price increases or fraudulent practices should be the continuing concern of the
government.
Republic Act No. 3740. This act penalizes fraudulent advertising, mislabeling,
or misbranding of any product.

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 Republic Act No. 428. This act declares illegal the possession, sale, or
distribution of fish or other aquatic animals disabled or killed by means of dynamite,
other explosive devices or toxic substances, and provides penalties thereof.
Executive Order No. 913. It strengths the rule making and adjudicating powers
of the Department of Trade and Industry in order to further protect the consumer.

NATIONAL AND INTERNATIONAL GOVERNMENT

AGENCIES AND PRIVATE ORGANIZATIONS THAT
IMPLEMENT PROGRAMS FOR CONSUMER PROTECTION.

INTERNATIONAL CONSUMER PROTECTION AND ENFORCEMENT NETWORK

History
In 1991, at the initiative of Denmark’s Consumer Ombudsman, plans emerged
for an informal network of consumer authorities from various countries, involved with
the enforcement of fair-trading practices. The network’s purpose would be to find ways
of co-operating on tackling consumer problems connected with cross-border
transactions in both goods and services, and to help ensure exchanges of information
among the participants.

In 1992, at a meeting in London hosted by the then, United Kingdom Office of

Fair Trading, participants agreed to a Memorandum on the Establishment and
Operation of the ICPEN (the ICPEN MOU) which formally established the International
Marketing Supervision Network. At a meeting held in Sydney in 2002, the name of the
Network was changed to ICPEN to better reflect the work of the Network. The ICPEN
MOU has also been amended a number of times since 1992. The most recent ICPEN
MOU was agreed to in London in 2016, under the United Kingdom 2015/2016
presidency.

Organization
The Network operates under a rotating presidency. On 1 July 2020 the
Competition Bureau Canada, will assume the role of the 2020-2021 ICPEN
Presidency. And then, on 1 July 2021, the presidency will transfer to Portugal, under
the stewardship of the Ministry of Economy, Innovation and Development - Consumer
Directorate-General. ICPEN is a geographically diverse organization and our mission
is to protect consumers worldwide.

Initiatives
The work of ICPEN focuses around specific initiatives, which aim to implement
the Network’s strategic objectives to:
1. Generate and share information and intelligence on consumer protection issues.
2. Share best practice in legislative and enforcement approaches to consumer
protection.

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3. Take action to combat cross-border breaches of consumer protection laws.
4. Identify and promote measures for effective consumer protection enforcement.
5. Promote and encourage wider participation, coordinated work, communication and
cooperation with other consumer protection enforcement organizations.
6. Facilitate cross-border remedies.

ICPEN has five enduring initiatives that contribute to achieving its strategic objectives:
1. Fraud Prevention Month
2. International Internet Sweep Day
3. eConsumer.gov
4. Consumer Education Awards
5. Industry guidance

ASEAN COMMITTEE ON CONSUMER PROTECTION (ACCP)

The ASEAN Committee on Consumer Protection (ACCP) was established in

2007 by the ASEAN Economic Ministers in 2007. Its members are representatives of
consumer protection agencies of AMS. The ACCP serves as the focal point to
implement and monitor regional arrangements and mechanisms to foster consumer
protection in the ASEAN Economic Community.

The ASEAN Consumer website, which was launched in 2012, thus serves as
the main reference point for matters pertaining to consumer protection issues including
the provision of information on (i) AMS focal points for handling cross-border
complaints; (ii) notifications on recalled/banned products; (iii) consumer protection
legislation of AMS; and (iv) other information such as publications and workshop
materials.

The ACCP has also overseen the implementation of initiatives and

commitments under the AEC Blueprint 2015, including the development of a (i)
notification and information exchange mechanism on official/voluntary recalled
products; (ii) research and dialogue on consumer protection (a set of 24 policy
digests); (iii) technical competency for consumer protection in ASEAN (a set of six
training modules); and (iv) a set of public awareness models and guidelines.

THE IMPORTANCE OF CONSUMER PROTECTION IN ASEAN REGION

ASEAN region is considered as one of the world’s regions with highly-potential

market and economy growth. ASEAN has around 567 million of population area of 4,5
square kilometer and combined Gross Domestic Product of US $ 876 billion in year
2006 (ASEAN Statistical Pocketbook 2006) The 567 million people translate into 567
million consumers who should be protected and provided with appropriate redressal
facilities and remedies against unfair trading activities, more over when deceptive
trading conduct may harm a consumer’s life.

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SOUTHEAST ASIAN CONSUMER COUNCIL (SEACC)

To materialize the consumer protection in ASEAN region, several consumer

organizations of ASEAN countries have agreed to establish and develop a regional
council with the name Southeast Asian Consumer Council (SEACC) The founders of
SEACC are:

1. Indonesian Consumers Organization (YLKI)

2. FOMCA, Malaysia
3. Consumer Association of Singapore (CASE)
4. Consumer Association of Brunei Darussalam (CAB)
5. Vietnam Standard & Consumer Association (VINASTAS)
6. Foundation for Consumers (FFC), Thailand
7. IBON Foundation, the Philippines

CONSUMER PROTECTION

Consumer welfare refers to the individual benefits derived from the

consumption of goods and services. In theory, individual welfare is defined by an
individual's own assessment of his/her satisfaction, given prices and income.

The government has the responsibility of implementing measures to

protect the consumers. This means that the government must ensure the passage and
enforcement of laws and regulations that will safeguard the rights and welfare of the
consumers. In pursuit of this, Congress passed Republic Act 7394 or the Consumer
Act of the Philippines which was presented in the previous modules in this quarter.

IMPORTANCE OF THE LEGAL PROTECTION OF CONSUMERS

Laws are powerful means of protecting the welfare of consumer. The

government enforces several laws and regulations related to food and other products.
The law ensures safety and good quality of food, drugs, cosmetics, milk, and other
products. It protects the public against unreasonable price increases, mislabeling and
fraudulent advertisement. Illegal fishing, which uses dynamite and other explosive
toxic substances, is minimized, thus the public of high-quality marine products. The
laws establish the standard and quality of different products and services rendered to
the public.

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Poster Making

In this module, you have learned the different laws that protect consumers in
different ways, national and international. This time, let us channel your learning
through making a creative poster. Use the provided rubric below as your guide in
making your poster.

Materials:
1. ¼ size illustration board/canvas/white cartolina;
2. coloring materials

Rubric: (Note: Size of display board is negotiable, depending on what is available)

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 Congratulations! You have just had an amazing learning journey in this
module! For the last time, please share your insights by completing the following
sentence prompt.

I have learned that…

___________________________________________________________________
_________________________________.

I will become a better consumer by…

___________________________________________________________________
_________________________________.

If I am a victim of deceptive goods/services, I will…

___________________________________________________________________
_________________________________.

Direction: Copy and answer the diagram below in your health notebook.

Basic
Consumer
Rights

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GLOSSARY The following terms used in this module are defined as follows:

Alternative medicine – is a term that describes medical treatments that are used
instead of traditional (mainstream) therapies
Complementary medicine – treatments that are used along with standard medical
treatments but are not considered to be standard treatments.
Consumer – a person who purchases goods and services for personal use
Consumer welfare – refers to the individual benefits derived from the consumption of
goods and services. In theory, individual welfare is defined by an individual's own
assessment of his/her satisfaction, given prices and income
Deceptive – giving an appearance or impression different from the true one;
misleading.
Herbal – relating to or made from herbs, especially those used in cooking and
medicine
Legislative – having the power to make laws
Liability – the state of being responsible for something, especially by law.
Misleading – giving the wrong idea or impression.
Naturopathy – a system of alternative medicine based on the theory that diseases
can be successfully treated or prevented without the use of drugs, by techniques such
as control of diet, exercise, and massage.
Redress – remedy or set right (an undesirable or unfair situation).
Stewardship – the job of supervising or taking care of something, such as an
organization or property.

8. The right to a healthy environment 7. The right to consumer education

6. The right to redress 5. The right to be heard
4. The right to choose 3. The right to be informed
2. The right to safety 1. The right to satisfaction of basic needs
Assess what have you learned:
Responses may vary in every student
Act yourself:
Performances-based activity. Rubric is provided for rating.
Apply what have you learned:
Responses may vary in every student
Explore:
Responses may vary in each student.
Do This:
15. BANGWA 13. AKAPULCO 14. VENTOSA
12. YERBA-BUENA 10. AMPALAYA 11.ACUPUNCTURE
9. SAMBONG 7. REFLEXOLOGY 8. NIYOG-NIYOGAN
6. ACUPRESSURE 4. LAGUNDI 5. BAYABAS
3. NUTRITION THERAPY 1. PANSIT PANSITAN 2. TSAANG GUBAT
Try This:

THE BEST POLICY

ANSWER KEY Please AVOID looking at this page while answering the module. Remember, HONESTY IS

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REFERENCES

Book
Callo, Lualhati F, et al., Physical Education and Health (Learner’s Material and
Teacher’s Guide), 209-212.
Darilag, Agrpino G., Vergara, Lordinio A., Mateo, Grace Estela C., Enjoy Life
with P.E and Health (Textbook),183-191.

Internet Sources
• https://bit.ly/3hUR0bN
• https://bit.ly/2PbWKBx
• https://go.nature.com/2D7JxaD
• https://bit.ly/2BM5kE3
• https://bit.ly/33feHYo
• https://www.officialgazette.gov.ph/1992/04/13/republic-act-no-7394-s-1992/
• https://www.nationalconsumer.org.uk/consumer-voice/consumer-rights/
• https://bit.ly/3fpvLgQ
• https://bit.ly/3hZNL31
• https://bit.ly/3hQVmR6
• https://icpen.org/who-we-are
• https://bit.ly/39LE19u
• https://bit.ly/39P40Nw
• http://www.seaconsumers.org/about-us/
• https://bit.ly/33erxpz
• https://bit.ly/39Jcrts
• https://bit.ly/30i4kkL
• https://bit.ly/3hUbTny
• https://bit.ly/2Pr8joV

Photo Resources

• https://bit.ly/2XckFVS • https://bit.ly/31jSp5h
• https://bit.ly/3fgKb2D • https://bit.ly/2XeyeUN
• https://bit.ly/3jZSx24

For inquiries or feedback, please write or call:

Department of Education – Schools Division of Negros Oriental

Kagawasan, Avenue, Daro, Dumaguete City, Negros Oriental

Tel #: (035) 225 2376 / 541 1117

Email Address: negros.oriental@deped.gov.ph
Website: lrmds.depednodis.net

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