Job Description : Brand Manager

Responsibilities:-

- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget
management across the various geographies & categories. Lead the innovation & launch agenda
across brands and segments as well as future hunting grounds.

- Lead the concept development process for each of the segments.

- Manage the brand communication and product strategy from inception to delivery of the brand and

ensure that each brand measures up to the overall consumer positioning and segment goals.

- Lead commercialization and revenue generation of new and ongoing brands.

- Focus on multiple channels for marketing including new media/ social media etc.

- Organize promotional events within budgetary allocations.

- Handle appropriate media selection for advertising new product launch campaigns.

- Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.

- Develop annual and project specific brand promotion plans and handle participation at various events.

- The right candidate will be flexible, and an action & result oriented self-starter.

- An independent thinker with the conviction and entrepreneurial spirit to manage the function and
business in a hands-on manner and the ability to work in a fluid and rapidly changing environment would
be an asset.

- Should have a strategic approach with the ability to see the - big picture- and interpret environmental
and organizational changes and their impact on the organization.

- Exposure to managing & maintaining relationship with top - management in current role should be there.

- The ability to navigate through key stakeholders within the organization will be necessary for success
and traction.