Strengths Weaknesses

1. Employee morale is
excellent 1. Under controlled or
dependent to the
2. High quality products - government
ISO certified
2. Exists for advocacy; not
3. Offers healthy products commercially market

4. Usage of machineries 3. Revolving fund

for manufacturing process
4. Not usually market in a
5. Two ways of delivering large area
process
5. Short span of product’s
6. There is a product shelf life
testing before introducing
the product into the 6. The location tends to
market visit intentionally

7. Availability of 7. Undifferentiated
alternative sources for products
main ingredient (milk)
8. Not preferable prices
8. Sales increase by 10% for students or
annually nonworking class

Opportunities SO Strategies WO Strategies

1. Increasing number of 1. Add one to two 1. Develop a system that

population machineries for will make the shelf life
production to cater the lasts longer (W5, O5)
2. Featured in TV shows incoming customers (S4,
and news O6) 2. Promulgate the
advertisements more to
3. Demand for dairy 2. Expand and add new social and other media
product is income inelastic range of target market (S3, (W6, O7)
S5, O4, O8)
4. Booming phase of the
food industry

5. Technology
advancement
6. Capacity for future
expansion

7. Positive word of mouth

from social media and
individuals

8. Increasing health
awareness

Threat ST Strategies WT Strategies

1. Emerging competitors 1. Improve the present 1. Improve and develop a

products (S2, T1, T2)
2. Greater number for
substitute goods 2. Increase the number of
goat and cow to 3-5 for
3. Unexpected calamities additional source (S7, T7)
new product (W7, T1)
2. Customized contents of
the products appropriate
for the price (W8, T4, T6)

4. Inflation 3. Find another supplier of

bottles (S8, T5)
5. Bargaining power of
suppliers of bottles

6. Tax on sweetened
products.

7. Sudden occurrence of
virus for buffalos such as
lumpy skin and viral
encephalitis.