December 2, 2020

The Burnette Agency

1447 Peachtree St NE
Atlanta, GA 30309

To Whom It May Concern:

I am writing to you today regarding the social media and public relations internship at The
Burnette Agency that I saw on SmartRecruiters. The skills and experiences I gained while
leading the public relations and marketing efforts for campus organizations, establishing an
online presence for a podcast, and working in customer service aligns with the essential expertise
you seek.

Through being part of various clubs and professional endeavors, I obtained knowledge that could
benefit The Burnette Agency. My experience in content creation led to an increase in
engagement for my sorority and another campus organization on social media. I introduced two
new platforms to my sorority’s social media strategy leading to a further audience reach. I
initiated my sorority’s appearance on a campus radio show and curated the first chapter blog
boosting the chapter’s internal public relations and increasing brand awareness on campus. As
the public relations coordinator of another campus organization, I reinvented the brand on social
media with a new logo and consistent branding elements leading to an increase in brand
awareness and reach.

I served as an intern for ​Truth for Your Twenties​ podcast for one year. I edited sound files on
GarageBand and exported them to be uploaded by the podcast host. I instituted an Instagram
account for the podcast which led to an increase in brand awareness online.

In addition, I work as a team member at Chick-fil-A. Working in customer service positions, I

gained valuable skills that can benefit the workplace environment at The Burnette Agency. I can
juggle multiple projects at a time and thrive in a fast-paced environment. I work as part of a team
and adapt when we initiate our plan for the most efficient drive-thru service.

With my wealth of skills and experience, I believe I am the perfect fit for the social media and
public relations internship at The Burnette Agency. Please consider this cover letter and my
resume as my application for this position. Thank you for your time and consideration.

Sincerely,
Macy Hanso​n