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  • SM Assignment Instructions

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    Afiqah Marshall
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    This document outlines the requirements for a case study analysis project. It involves conducting an external and internal analysis of a company using tools like EFE, IFE, SWOT, SPACE, BCG, and QSPM matrices. Specific strategies and objectives must then be recommended along with an implementation plan and evaluation procedures. The analysis is worth 100 marks and is due for submission on September 28th, 2020. It requires a title page, table of contents, references, and company case studies in an appendix.

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    SM ASSIGNMENT INSTRUCTIONS

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    This document outlines the requirements for a case study analysis project. It involves conducting an external and internal analysis of a company using tools like EFE, IFE, SWOT, SPACE, BCG, and QSPM matrices. Specific strategies and objectives must then be recommended along with an implementation plan and evaluation procedures. The analysis is worth 100 marks and is due for submission on September 28th, 2020. It requires a title page, table of contents, references, and company case studies in an appendix.

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    © All Rights Reserved
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    30 views1 page

    SM Assignment Instructions

    Uploaded by

    Afiqah Marshall
    This document outlines the requirements for a case study analysis project. It involves conducting an external and internal analysis of a company using tools like EFE, IFE, SWOT, SPACE, BCG, and QSPM matrices. Specific strategies and objectives must then be recommended along with an implementation plan and evaluation procedures. The analysis is worth 100 marks and is due for submission on September 28th, 2020. It requires a title page, table of contents, references, and company case studies in an appendix.

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    PROJECT (CASE STUDY ANALYSIS)

    PREPARING A COMPREHENSIVE WRITTEN ANALYSIS

    1. Identify the firm’s existing vision, mission, objectives & strategies. (2 M)


    10 MARKS
    2. Develop vision & mission statements for the organization. (8 M)

    3. Identify the organization’s external opportunities & threats. (3 M)

    4. Construct a Competitive Profile Matrix (CPM) (8 M)

    5. Construct an External Factor Evaluation (EFE) Matrix. (8 M) 30 MARKS


    6. Identify the organization’s internal strengths & weaknesses. (3 M)

    7. Construct an Internal Factor Evaluation (IFE) Matrix. (8 M)

    8. Prepare:

    • SWOT (10 M)

    • SPACE (10 M)
    40 MARKS
    • BCG (10 M)

    • QSPM (10 M)

    9. Recommend specific strategies & long term objectives. (4 M)

    10. Specify how your recommendations can be implemented & what results you can expect. (4 M)

    11. Recommend specific annual objectives & policies. (6 M) 20 MARKS

    12. Recommend procedures for strategy review & evaluation. (6 M)

    TOTAL MARKS: 100 MARKS (30%)

    PLEASE INCLUDE TABLE OF CONTENT, REFERENCES, PAGE NUMBERS & FRONT COVER (LIGHT BLUE)

    PLEASE ATTACHED THE CASE STUDIES AS APPENDIX IN THE REPORT

    GET THE LATEST UPDATES/INFO OF THE COMPANY FROM RELIABLE SOURCES E.G.: ANNUAL REPORT

    SUBMISSION DATE: WEEK 10 (28th SEPTEMBER 2020) (IN CLASS)

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