CHAPTER IV

PRESENTATION, ANALYIS AND INTERPRETATION OF DATA

This chapter contains the presentation, analysis and interpretation of

data obtained in the study.

Questionnaires were given to the Grade 12 students of Golden Gate

Colleges (STEM, ABM, HUMSS, & TECHVOC), a total of 40 students as

respondents. After giving the consent form indicating their willingness to

participate in the study, these students completed their questionnaires.

1. Profile of the respondents

The profile of the respondents in terms of Age, Gender, Year level,

Course/Strands, and Chosen Salon were gathered and analyzed to have

an accurate description of the respondents. The following table presents

the frequency distribution of the respondents by Age, Gender, Year level,

Course/Strands, and Chosen Salon.

1.1. Age; Table 1 show the frequency distribution of the respondents

in terms of Age.

Table 1

Distribution of Respondents in terms of Age

Age bracket Frequency Percentage

17-18 36 90%
19-20 4 10%
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Total 40 100%

Most of the respondents were 19 and 20 years old, with a frequency of

4that comprised 10 percent of the respondents. 36 or 90 percent were 17-

18 years old, which has the frequency of 40 respondents or 100 percent.

1.2. Gender; Table 2 highlights the frequency distribution of

respondents in terms of gender.

Table 2

Distribution of Respondents in terms of Gender

Sex Frequency Percentage

Female 25 62.5%
Male 15 37.5%
Total 40 100%

It could be seen from the table above that there were twenty-five

female respondents, which comprised 62.5 percent of the total number of

population, and fifteen male respondents that comprised 37.5 percent,

which has the frequency of 40 respondents or 100 percent.

1.3. Year Level; Table 3 shows the frequency distribution of the

respondents in terms of Year level.

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Table 3

Distribution of Respondents in terms of Year Level

Year level Frequency Percentage

Grade 12 40 100%
Total 40 100%

All the respondents are Grade 12 students, with a frequency of forty

that comprised 100 percent of the respondents.

1.4. Course/Strands; Table 4 shows the frequency distribution of the

respondents in terms of Course

Table 4

Distribution of Respondents in terms of Course

Course Frequency Percentage

ABM 10 25%
HUMSS 10 25%
STEM 10 25%
TECH-VOC 10 25%
Total 40 100%

It could be seen from the table above that there were

10ABMrespondents, which comprised 25 percent of the total number of the

population, and 10 HUMSS respondents, which comprised 25 percent. Ten

or 25 percent were STEM, and ten or 25 percent were TECH-VOC, which

has the total number of respondents, 40or 100 percent.

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1.5. Chosen Salons; Table 5 shows the frequency distribution of the

respondents in terms of their Chosen Salons.

Table 5

Distribution of Respondents in terms of Chosen Salons

Chosen Salons Frequency Percentage

Index 23 57.5%
Reyes 7 17.5%
Bangs 5 12.5%
Artista 5 12.5%
Total 40 100%

Most of the respondents go to the Index salon with a frequency of

twenty-three that comprised 57.5 percent of the respondents. Seven or

17.5 percent going to Reyes Salon, Five or 12.5 percent to Bangs Salon

and five or 12.5 percent goes to Artista Salon, which has the total

frequency of 40 respondents or 100%.

2. Students Perception’s on Competitive Strategies of Selected Salon

in Batangas City in related to:

Through the use of self-constructed questionnaire, the level of the

satisfactory of students’ perceptions can be categorized. The following

table present frequency distribution of the respondents based on students

perceptions.

2.1 Scale, Table 6 shows the frequency distribution of the

respondents in terms of the respondents’ perceptions.

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Table 6

Students Perception on Selected Salons in Batangas City.

STATEMENTS WEIGHTED MEAN VERBAL

INTERPRETATIONS
3.33 Satisfactory
1. The quality of services that
they provide.
3.6 Unsatisfactory
2. Proper location of salon in
the industry which they
compete.
3.48 Satisfactory
3. The level of satisfaction
which they can give to the
customers.
3.38 Satisfactory
4.The strategies that they use
to attract more customers.
3.75 Unsatisfactory
5. The quality of equipment
that they have been used.
3.48 Satisfactory
6. The proper treatment of the
employees toward to the
customers.

As shown in table 6, under statement 1, our respondent satisfied on

the quality of services that salons provided. For statement 2, they also
unsatisfied in the proper location of salon that they’ve chose in the industry
which they compete.

While for the level of satisfaction of every customers, our

respondents are satisfied for statements 3, respectively. For the
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statements 4, which is under the strategies used, all of our respondents

satisfied that it helps to attract customers.

While for the quality of equipment that they have been used, our
respondents are unsatisfied for statement 5, respectively. Lastly, under the
students perceptions, the proper treatments of the employees toward to
the customers makes them satisfied.

Table 7

Advantage of Having Competitive Strategies of Differect Salons in

Batangas City

STATEMENTS WEIGHTED MEAN VERBAL

INTERPRETATIONS

3.45 Satisfactory
7. The Brazilian treatment that
they have been used.
3.4 Satisfactory
8.They provide entertainment
to the customers.
3.9 Unsatisfactory
9. The convincing ability of the
employees toward to their
customers.
3.45 Satisfactory
10. The cellophane that they
have been used attains the
level of your satisfaction.
3.35 Satisfactory
11. They provide fast and
excellent services.
3.2 Satisfactory
12. The price is cheaper that
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provides long lasting treatment

than the other salons.

As shown in table 7, under statements 7 and 8, they are both

satisfied on the proper hair treatment (Brazilian) and the entertainment that
they provide to their customers. But basing on their weighted mean, they
are more likely the same. Meanwhile, on statement 9, our respondents
unsatisfied to the convincing ability of the employees toward to their
customers.

Also part of table 3 is statement 10. Our respondent are satisfied to

the cellophane that they’ve been used that helps to attain the level of
satisfaction of every customers. For statement 11, which is under the fast
and excellent services of the salons, our respondents are satisfied that’s
salons provide. And for statement 12, our respondents are also satisfied
because of having a price cheaper that provide long lasting treatment than
the other salons.

Table 8

Different Competitive Strategies of Selected Salons in

Batangas City

STATEMENTS WEIGHTED MEAN VERBAL

INTERPRETATION
3.28 Satisfactory
13. Does your chosen salon use
the competitive strategies that
will meet your satisfactions?
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3.38 Satisfactory
14. ‘Differentiation strategy’
have been used provides
uniqueness. (Differentiation
strategy is creating a product or
service that is valued and
perceived by its customers.)
3.13 Satisfactory
15. “Cost Leadership strategy’
helps to achieve low-cost
production within the industry.
(Cost-Leadership strategy is
marketing your company as the
cheapest source for service.)
3.15 Satisfactory
16. Salon uses ‘Focus strategy’
which they concentrate to their
resources. (Focus strategy is
the market segments where can
compete effectively.)
3.23 Satisfactory
17. Differentiation strategy
helps to appeal customers with
special sensitivity.
3.03 Satisfactory
18. The salon uses focus
strategy that has services in
competitively.

As shown in table 8, all of the statements had reach the satisfactions

of our respondents. For statements 13, our respondents are satisfied to the
use of competitive strategies of the salons that thay have been chose, and
that meets their satisfaction. While for the statement 14, differentiation
strategy reached our repondents satisfaction by providing uniqueness that
is valued and perceived of every customers and that’s also reached the
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highest weighted mean. For statement 15, cost leadership strategy came
up to satisfied our repondents. With the use of that strategy, it achieves the
low cost production within the industry that they occur.

On the other hand, for statement number 16, our respondents are
satisfied and guarantee to the focus strategy used by the selected salons.
While on statement 17, our respondent satisfied that differentiation
strategy helps to appeals customers with special sensitivity. And lastly, for
table 8 under statement 18, our respondents satisfied that salons uses
focus strategy that has services in competitively.

Table 9

Suggested Ways That Can Be Helpful on Selected Salons in

Batangas City

STATEMENTS WEIGHTED MEAN RANK

3.18 6th
19. They should provide fast
quality services that instead 9
hours, it will become 3 to 5
hours.
3.83 2nd
20. A clean, new and
complete equipments are the
most important.
3.73 3rd
21. They must have proper
and attractive uniform to
attract more customers.
4.1 1st
22. They must have long
lasting treatment more than 1
year in a worth price.
3.35 5th
23. They must have free
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services after 3 days of

rebonding.
3.53 4th
24. They must provide home
services to every customers in
a worth price.

For the last table for chapter 4, we have ranked what suggested
ways that can be helpful on selected salons in Batangas City, according to
the weighted mean and verbal interpretations their answers had gone to.
1st in the rank is the long lasting hair treatment more than one year in a
worth price, which is the most concern of every women customer for
rebonding service. A clean, new and complete equipments reach 2nd
ranked. Many customers wants a an appropriate and clean salon
equipment because that is the first thing they’ve seen in the salon
workplace that catch their attentions. Reaching 3rd rank is, having a proper
and attractive uniform to attract more customers. Customers thought that
having an appropriate uniform for every employees makes them looks so
neat and professional in the services or job that they provide.

At the 4th place is providing some home services to every customers

in a worth price. Some customers wants home services rather than to go
directly to their salons. It makes them more comfortable to do anything,
even though it is more expensive to pay.

On the other hand, having free services after 3 days of

rebonding.had reached 5th rank. And lastly, 6th rank is by providing fast
quality services. Sometimes, rebonding had reach 9 hours of services. The
customers thinks that it would be better if it will become 3-5 hours instead
of 9 hours. They are more likely to stay and become loyal to your salon
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business by providing those suggested ways that can helpful on selected

salons especially here in Batangas City in attracting more customers.