Professional Documents
Culture Documents
Thesis
Thesis
DUMPL-IZZA
1
Senior High School – Accountancy, Business and Management Strand
2
Research Development and Innovation Center
3
Our Lady of Fatima University
4
Research Adviser
March 2020
Endorsement
This is to certify that Kyle Rhayne D. Caliwag et al. are ready for the Oral
Examination.
___________________________ _____________________________
Member Member
Certificate of Originality
We hereby declare that this thesis is our own work and that, to the best of my knowledge
and belief, it contains no material previously published or written by another person nor
material to which to a substantial extent has been accepted for award of any other degree
or diploma of a university or other institute of higher learning, except where due
acknowledgement is made in the text.
We also declare that the intellectual content of this thesis is the product of our work, even
though we may have received assistance from others on style, presentation and language
expression.
Members:
Killua G. Pilapil
Christian G. Aquino
Michaela Kenaizan S. Bacani
Angelina P. De Guzman
Ma. Bench Niña T. Dela Cruz
Erika Y. Lapuz
Trisha O. Nava
Joyce M. Nicdao
Lance D. Serrano
Miljoy R. Manalo
Research Adviser
Date Signed:
__________________
Table of Contents
Endorsement
Certificate of Originality iii
Table of Contents iv
List of Tables vii
List of Figures vii
List of Appendixes ix
Acknowledgment
Executive Summary xi
1.0 Project Background
1.1 Company Name and Logo
1.2 Product Name and Logo
1.3 Company Vision, Mission, and Objectives
1.4 Capital Contribution
2.0 Management and Personnel Study
2.1 Organizational Structure
2.2 Job Description
2.3 Job Specification 10
2.4 Rules and Regulations 13
2.5 Company Policies 15
2.6 Operation Policies 16
3.0 Marketing Study 17
3.1 Market Description 17
3.2 Product Review 18
3.3 Competitive Review 18
3.4 Consumer Survey Summary 23
3.5 Product Strategy 32
3.6 Pricing Strategy 32
3.7 Value Chain Strategy 34
List of Tables
List of Figures
List of Appendices
Acknowledgment
The Proponents would like to express their deepest gratitude to the following
persons and universities who had greatly contributed to the successful completion of this
study. First and most of all to our Almighty Father, who gave us talent for the completion
of this project, enough intelligence to gather all the data that we need and strength to
overcome all the trials along their way. To Our Lady of Fatima University Pampanga
who had gave permission to the group to perform the survey in the campus and for also
the use of the campus library and WIFI. Most importantly, to Ms. Miljoy R. Manalo, our
research adviser, for guiding and motivating us throughout the study. For giving us the
opportunity to do research and for providing invaluable guidance throughout this
research. Her dynamism, vision, sincerity and motivation have deeply inspired us. To
our parents and family, who gave us an unending support throughout the research
journey. To the respondents, for patiently answering all the questions and for
participating in the research questionnaire and for the opinion that they had shared to the
researchers. Finally, our thanks go to all the people who have supported us to
complete the research work directly or indirectly.
The Proponents
Executive Summary
The Dum•p.co is a dumpling company that manufactures unique and innovative flavors
of dumpling owned by a partnership of ten entrepreneurs. The company established its
first branch on January 2021 at the right side of Our Lady of Fatima University
Pampanga in McArthur Highway, Dela Paz City of San Fernando wherein there it is
alongside the highway and other establishments for it to attract customers. An advantage
of the business is that the offices and other establishments near the company will be the
beneficiaries of the Dum•p company which will bring profit to the business, especially to
those students who wants to satisfy their cravings. The company have a goal of providing
customer with quality product that is new to their palate and is affordable for everyone,
serving them with warm hearts and genuine smiles. The team expects to catch the interest
of the people especially students who are seeking an enjoyable café to socialize. Since the
business is the first to create this product in the food industry currently, the entrepreneurs
are expecting mild competition and are confident that they will build a strong market
position. The Dum•p.co created a product that is a combination of two foods which is the
pizza and dumpling and is called Dumpl-izza. The entrepreneur had assured that this
product will be sold at affordable price and will satisfy customers. The dumpl-izza is very
different from any other dumpling as it offers two different foods which is very suitable
to the taste of millennials and other generations especially to those individuals who loves
to eat dumpling and/or pizza. The company will create a welcoming, warm environment,
in which someone feels comfortable in meeting a friend for a snack or working remotely.
The company’s sales projection for the first year are ₱603,250. The entrepreneurs project
a 5% growth rate each year. The company will have ten full-time employees with a
monthly salary of ₱7,000 - ₱14,000 respectively. The company is seeking to raise ₱
500,000 in start-up funds to finance year one. All the partners had invested ₱ 50,000 to
meet the working capital requirements. The mission of the Dum•p manufacturing
company wants to have a big part in business economy, offering tasty innovative snacks
with a world class taste that is worth to crave for and at affordable prices our products
will be made available anywhere in the world, And the Dum•p company envisions to be
one of the leading dumplings manufacturer in the Philippines, admired with its
This section unravels the story of the business, how it starts and its benefits in the
market. The vision, mission and objectives of the company in achieving its goal to
becoming the number one dumpling manufacturing company in the Philippines. It is also
included in this chapter the partnerships capital contribution (in peso and percentage
form).
The square shape of the logo represents the company's stability to withstand a
temporary problem, honesty to its customer and stakeholders, and the organization has
solidity of achieving a goal. The dumpling shaped pizza shows that we are manufacturing
products made of dumplings and pizza especially Dumpl-izza. While the symbol bullet
(•) on the company name portrays that we have a lot more of products to offer in the near
future. Dum•p is the name of our company. The word “dum” is shortened for “dumpy”
which means short and fat, whilst the letter “p” represents the word “piquant” meaning
having a pleasantly sharp taste, appetizing flavor that excites the mind. In addition, the
products of the company are complete impacted in a short handful bites and have a
distinct flavorful taste. “The future of Tradition" is the company's tagline which means
that we will make unique and innovative products for different markets that will satisfy
customer’s palate using the traditional foods and products.
The round shape of the logo shows a multi-flavored pizza topped with dumplings
and is surrounded by the symbol of unison. The whole logo portrays that pizza and
dumplings had united to make new exciting flavors for the consumers. The colors signify
the filling of our dumpl-izza, which is having variety of flavors inside it. Dumpl-izza is
the name of the product wherein it stands for dumplings and pizza. The product is a
dumpling stuffed with pizza flavors. It is the pride of dum•p as it is the seed to the
company's success. The dumplings in the logo shows different reactions which has
different meaning; the heart-eyed dumpling shows that customers will fall in love with
dumpl-izza once they tasted it; the happy dumpling portrays that consumers will be
greatly satisfied with its price; the smiling dumpling flaunts that dum•p will always make
you smile with its innovative and budget friendly products; and the kissing dumpling
exhibits that our dumpl-izza is the best!
This section exhibits the Vision, Mission and Objectives of the Company. It
concentrates on the goal of becoming the Best Manufacturing Company in the business
world.
Vision
Mission
Objectives
This chapter is the obtaining, applying and maintaining a satisfied workforce for
the purpose of contributing to organizational, individual and societal goals. It is also
concerned with employees at work and with their relationship within the organization.
Their duties and responsibilities as well as the qualities needed in a particular position are
stated in this section.
plans for the long-term financial goals of their organization. Guiding senior executives in
making sound business decisions in the long and short term, and ideas on maximizing
profit.
Staff accountant primarily help meet the individualized accounting needs of their
employer. They perform mostly bookkeeping duties, such as for a small business, while
others may work in supervisory positions.
Preparing journal entries, analyses, and account reconciliations and assisting with
monthly close processes.
Human resource managers plan, direct and coordinate the administrative functions
of an organization. They oversee recruiting, interviewing and hiring of new staff as well
as training for current staff. Human resource managers play an important role in strategic
planning and serve as a liaison between administrative staff and employees.
Sales managers are the conductors of a company’s revenue engine. They create
and nurture high performance sales teams and lead them to generate hit revenue forecasts
and meet customer needs.
Are responsible for motivating and advising their reps to improve their
performance, as well as hiring and training new sales representatives.
Achieve their objectives through effective planning, setting sales goals, analyzing
data on past performance, and projecting future performance.
Ensure that the sales department works cross functionally with executives from
other departments.
Strategically foster customer engagement.
The marketing manager manages the day to day marketing activities of the
organization and long-term marketing strategy for the company. They oversee the
promotion of a business, service, product or brand, and are responsible for influencing the
level, timing, and composition of customer demand accepted definition of the term.
Developing the marketing strategy for the company in line with company
objectives.
Co-coordinating marketing campaigns with sales activities.
Creation and publication of all marketing material in line with marketing
plans.
Planning and implementing promotional campaigns.
Analyzing potential strategic partner relationships for company marketing.
recruitment and selection process, evaluating the performance of employees and in their
appraisal and promotion by defining the abilities, experiences and knowledge of
applicants/employee. The following are the Job Specification of the positions available
on dum•p.co:
The following rules and regulations of the company must be followed by the staff
or employees of the company during working hours for a peaceful and organized working
environment.
Working Hours
Employees and Staff must abide the working hours of the company. Avoid being
late, go to work in time. During work you must be at your working areas except when
you have important matters regarding business that needs to be done outside the office.
Leave and Absences observed and reported. A valid reason must be written in an
approval or authorization letter, when filing a leave and/or emergency absence. If you use
sick leave it is advisable to be able to provide a medical certificate.
Absent yourself without prior approval from superiors unless you got sick or
hospitalized.
If absence is not protected by the Family and Medical Leave Act (FMLA), then
it’s considered a non-FMLA medical leave.
Excessive Absenteeism.
Use Sick leaves/bereavement leaves without submitting proper documents needed
for the said leave.
Behavior
Employees are the face of a business, and the public forms an opinion of the company
based on employees' conduct. Customers and clients can decide to take their business
elsewhere if they are unsatisfied with an employee’s behavior.
Cleanliness
All new employees must attend our Safety Orientation Session prior to starting
work within their assigned area.
Protect sensitive information, and be sure to cover relationships with vendors,
customers and other suppliers.
Always include “sexual orientation” when talking about anti-discrimination.
Policies
Meet all statutory and regulatory requirements for quality and food safety,
including mutually agreed customer requirements related to quality and food
safety.
Marketing Feasibility provides the foundation of the financial section, through the
forecasted demand. It is a continuous and orderly collection, interpretation and reporting
of data from a sample of respondents as to their characteristics, behavior, opinions, or
perceptions about the product. This chapter also shows the variety of strategies available
for promotion and pricing of the product in the market.
This section is about making the content and description of our own market that
provides the customer the name, price, characteristics and authentication of the product
that we want to sell the target market is also important to determine where the company
will put the business in modern society.
The dum•p Company would be built at the right side of Our Lady of Fatima
University Pampanga in McArthur Highway, Dela Paz City of San Fernando wherein
there are plenty of student going in that area to eat. It is also near the gasoline station,
convenience store, offices (such as NFA, DPWH Region 3, and BIR) barangay (like
Sindalan, Del Rosario, Saguin, Baliti) and is alongside the highway where there are
numerous amounts of vehicles passing by every day. The places mentioned can be the
sustenance to dum•p Company since they would be a big possibility that residents,
workers, customers, and students from the said places can be potential customers of
Dumpl-izza from which is a very advantageous thing for the company as it brings
possible profit or sales. Customer like children, teenagers, adults and adulthoods tend to
like a new and unique kind of food for the eyes and camera. As it is very affordable
dumpl-izza is for all customers as long as they are savoring and loving the dumpl-izza but
students/teenagers are our major target customer for the reason that most of the
population of their age group loves to eat pizza as part of the so called “treating their
selves” after a tiring day/week from school. The product has a health benefits to the
consumers because this product ingredient has vegetable/fruit. The taste and company
service have a good quality and the product can be a comfort food for the students and
workers especially to those individuals that tend to stress eat during hard times. This
product is suitable for all kind of individual in the society since it is an affordable
innovation of product with a satisfaction of taste.
surroundings. They are known for being curious of the taste of foods as it gets more
popular. The market role of dum•p.co is to sell quality food with affordable prices and is
to meet customer’s satisfaction towards the product and the company, to have a balance
supply and demand and have a good reputation or image of the company. Compare to
other business it is unique in a way that we provide innovative and healthy snacks which
is budget friendly for all. Generally, the strength of the company is the flavor of the
product and its price. The weakness of the company is that it is not a popular in the
market because it provides unique product that is new to the people.
Yellow Cab Pizza Co. is a pizza restaurant chain based in the Philippines.
Founded in 2001 by Eric Puno, Henry Lee and Albert Tan, Yellow Cab Pizza is owned
by Max's Group, who is also the owner of the restaurant fried chicken chain Max's
Restaurant. The chain currently operates 101 branches in the Philippines and overseas,
including branches in Qatar, United Arab Emirates, China, Vietnam and Oman. Yellow
Cab serves New York-style pizza with premium ingredients and generous toppings which
attracted plenty of people. One of their strength is the product they serve has an identity
that differs it from another company’s pizza. And that makes it strength because people
love it. We all know it that Yellow Cab’s pizza is not just an ordinary pizza, not a cheap
pizza. It has high quality ingredients that make their pizza delicious. It is without a doubt
that Yellow Cab has a superior brand image. And most of the people patronize a product
if they have a good brand image, with their brand image and quality products; yellow Cab
is already known internationally which makes them a very tough competitor in the pizza
industry. The Weaknesses of Yellow Cab Pizza is that they lack advertisements which are
very dangerous because people might forget about the existence or about the innovations
made by yellow Cab and that could be a reason for their downfall. Yellow Cab focuses
on their New York Style pizza which can be considered very limited for some customers
who wants to try other styles of pizza. It could also be disadvantageous as they sell their
products at a price wherein it is considered expensive to some market. Yellow Cab
disadvantage gives us opportunities and reason to sell affordable and good quality
products.
Every Filipino knows Paotsin, from a merienda to that quick and easy lunch, there
is no denying that the franchise has seen its fair share of profit when it comes to the food
stall industry. Indeed, Paotsin is one of the best franchises for siomai and dumplings
offered at an affordable price but with it the delicacy of the Chinese cuisine. These stalls
are most especially favored by struggling budget conscious consumers, such as college
students, who offer little to no money when it comes to spending it all on school. As
such, Paotsin offers cheap meals at competitive prices compared to rival franchises. One
of their strength is they have some good dumplings with Hainanese rice and budget
friendly. They serve are delicious Chinese dumplings and rice. The nicest thing about
Paotsin is the affordability of their food. Paotsin also has an exceptional customer
service, they are friendly, and they served well. But they don’t compromise the quality of
the food that they served. Paotsin offers terrific good food and excellent customer
service. They offer beef wanton, shrimp dumpling, crab dumpling, sharks fin dumpling
and many more. The customer can also request if they want their dumpling fried or
steamed based on their taste preference. Their dumplings taste is one of their assets as it
is truly filled with real ingredients in each dumpling and the generous serving of
Hainanese rice at each meal with the spicy chili sauce Filipinos would love. It is
affordable for everyone. Their weaknesses are that Paotsin frying method in inconsistent
which can be a bad thing because they could serve fried dumplings overcooked or
undercooked and it could affect the taste of their product. Since Paotsin isn’t that much
on its popularity and they don’t have much of advertisements they tend to attract less
customers and most of the time their previous customers are always the one dining in
their stall.
Pizza Hut is an American restaurant chain and international franchise which was
founded in 1958 in Wichita, Kansas by Dan and Frank Carney. The company is known
for its Italian American cuisine menu, including pizza and pasta, as well as side dishes
and desserts. The Pizza Hut owns and runs about 34,000 restaurants, provides home
delivery services and has kiosks in more than hundred countries, making it the world's
largest pizza chain in terms of locations. It is a subsidiary of Yum! Brands, Inc., one of
the world's largest restaurant companies. The company specializes in the American-style
pizza that till to date no other pizza restaurant has been able to compete. The company
also offers many other food items and side dishes like breadsticks, wings, garlic bread
etc. The restaurant offers a large variety and types of pizzas under one roof and is known
for its innovative pizzas. They have many media partners and use television advertising
that attracts people of various ages. The company has a huge market share; more
customers mean higher percentage in sales that leads to greater profits. The company has
well differentiated its products and has a large loyal customer base. The loyal customers
of Pizza hut feel that there is a decline in satisfaction and other pizza chains and
restaurants are offering much more. It could also be disadvantageous to them as they
offer product with high price and with high time commitment. They seem to have lack of
consideration to the vegetarian lifestyle eaters as they provide less pizzas/foods with
vegetables on it. Pizza Hut lack innovation as they only provide original American styled
pizza to their customers and sometimes it takes time for their pizza to be served to them,
dine-in customer or even deliveries. Another weakness of Pizza hut is that the taste of
their pizzas is there since ages and customers are not satisfied with the same old pizza
taste and there is more interest in wider range of pizzas.
In the year 2003, the very first David's Tea House (DTH) opened on Tomas
Mapua St., in Chinatown. It was a quaint and humble eatery that sits a maximum of about
20 people where some of the food was prepared right in the dining area since the kitchen
was very small. The smallness of the restaurant didn't deter dinners that became curious
of the setup as it was one of the first in Chinatown that offered authentic Hong Kong
Style Dim sum, Noodles and Congee at price that are "street level" but with taste that
won over many food enthusiasts and gourmands’. David’s Tea House now has more than
20 branches nationwide and it is the vision of the company to spread out to an even wider
reach so that many and all Filipinos may know and experience the authentic taste of
Hong Kong. The Chinese food served here is your traditional Chinese fare and selections
with prices that are considered cheap if you are with a group. Having said that, the food
quality and taste is also quite ordinary and nothing outstanding nor something to crave
about. They also offer vegetable filled dumplings which is a good choice for those who
are vegetarian. Its food would be good for those who aren't really into Chinese cuisine. If
you dine in on your own, you'll find limited choices since most dishes are for sharing and
not cheap.
Greenwich Pizza is one true Filipino pizza chain – a small entrepreneurship that
made an extraordinary leap to the big league. What started out as a small over-the-
counter pizza store in the Greenhills Commercial Center in 1971 is now one of the
Philippines’ biggest pizza chains. Today, Greenwich continues to write business history
by consistently improving its product offering and quality through research and
development, as well as continuous expansion of its stores nationwide. It is so noticeable
how Greenwich became such a popular casual dining fast-food restaurant over the years.
This is the best place where you can buy pizza at its best. Now in 2012 there has been a
massive improvement in the quality of ingredients. They provide better bases and quality
toppings with real mozzarella cheese and more vegetables and meat on their pizza. It is
very advantageous to them as they are offering different sizes of pizza from solo to party
sizes with very innovative flavors. Greenwich Pizza provides customer with variety of
pizza from classic pizza to thin crust and overload pizzas. One of their disadvantages is it
takes time for a pizza to be served on a table and sometimes their pizzas doesn’t taste as
good when it became cold.
This section encompasses the results gathered through the dissemination of survey
questionnaire, answered by the Senior High School Students’ at Our Lady of Fatima
University Pampanga selected with the use of the Sampling Technique Convenience
Sampling since the Researchers randomly chose those students that are passing by and/or
students in the canteen. The said survey will help the Researchers think of ways on how
to promote and advertise the product and also to make more improvements in the product
by reading the comments and suggestions from the respondents so that in the future we
can provide consumers with better and tastier product. The researchers tallied the result
of the survey and the data has been analyzed. Gathered Data are presented through the
use of graph for better understanding to audiences/readers and future researchers. It is
also presented here the demographic profile (Age, Gender, and the Academic Strand) of
the respondents.
Graph 1
Demographic Profile of Respondents in Age
4%2%
2%
20% 15 years Old
As shown in Graph 1 the respondents age group is 15 to 19 years old. Half of the
respondents or 25 of them were at age 17; followed by the 18 years old which are 11 of
the total population, and10 are 16 years old. In addition, 2 of the respondents are at age
19 and 1 of the respondents were at age 15. The remaining 1respondent shows that
respondent’s age is unidentified as they leave that question blank in the survey
questionnaire.
Graph 2
Demographic Profile of Respondents in Sex
30%
Male
Female
70%
The Graph above portrays the demographic profile of the respondents in terms of
Sex. This shows that majority of the respondents were Female which are 35 of the total
population. On the other hand, the remaining 15 were Male.
Graph 3
Demographic Profile of Respondents in Academic Strand
2%
16%
ABM GAS
50%
HUMSS STEM
32%
18%
Yes
No
82%
As reflected in Graph 4 respondents where ask if they have tried dumpling. This
shows that 41 or 82% percent of the respondents answered YES (they have tried/eat
12% 8%
Most of the
Times
Sometimes
Rarely
42%
38%
Never
The graph 5 shows how often the respondents eat dumplings. Data shows that 8%
or 4 of the respondents consume dumplings most of the time, while 21 of the respondents
eat dumplings sometimes, and 38% or 19 of the respondents rarely eat dumplings. The
remaining 6 respondents never ate dumplings. Thus, most of the respondents answered
that they eat dumplings occasionally.
Graph 6
Do you like Pizza?
10%
Yes
No
90%
The graph 6 exhibits the likeness of the respondents for pizza. The data shows
that 45 of the total respondents answered Yes (they like Pizza). Thus, the remaining 10%
or 5 had answered No (they don’t like pizza). Accordingly, it is concluded that majority
of the respondents like pizza.
Graph 7
Why do you un/like Pizza?
26%
Flavor
24%
The graph 7 shows the reason why the respondents un/like pizza, as the following
data shows that most of the respondents un/like all of the aspects of the pizza (which are
the flavor, health benefits, and ingredients) was answered by 22 of the respondents,
second was the flavor of pizza with 13, third is the ingredients of the pizza with 24% or
12 and lastly, the health benefits that pizza possess with 3 or 6% from the total
respondents. Base on the previous graph it is highly possible that most of the respondents
liked all the aspects of pizza.
20%
Yes
No
80%
The graph 8 interprets if dumpling and pizza is a good food combination. This
show that 40 of the respondents agreed that the two products is a good food combination.
However, 10 of the respondents disagreed that the comination of two will make a good
foood. Furthermore, the data explicates that dumpling and pizza is a good food
combination to the majority of the respondents in the activity(survey questionnaire).
Graph 9
Have you tried dumpling filled with pizza flavors?
Yes
No
50% 50%
The Graph 9 define the experience of respondents in eating dumpling filled with
pizza flavors. It shows that the percentage or number of respodents who had tried
dumpling filled with pizza have the same or equal percentage to those who doesn’t have
tried dumpling filled with pizza flavors. Thus, 25 or half of the respondents have tried it
and viceversa.
Graph 10
Are you willing to try some dumpling filled with pizza flavors?
16%
Yes
No
84%
Graph 10 shows the result on the assesment of the willingness of the respondents
to try dumpling filled with pizza flavors, wherein it unveils that most (42) of the
respondent are willing to try the product, whilst the remaining 8 aren’t willing to try the
product.
Graph 11
What is your reaction on our product Dumpl-izza?
6%
46%
The Graph 11 illustrates the weighof the respondents reaction on product dumpl-
izza. Data show that 18of the respondents are very interested on the said product, while
46% or 23 of them were just interested. 6 of the total respondents had neutral reaction
about dumpl-izza, while the remaining 3 or 6% of the respondents are not interested in
the product. Thus, most of the respondents weighed that they are much interested in our
innovative product named dumpl-izza.
Graph 12
Are you willing to spend Php 7.00 for a Dumpling?
8%
Yes
No
92%
Graph 12 shows the willingness of respondent to purchase dumpling for the cost
of seven pesos(Php 7.00), fortunately most of respondents shows their willingness to
spend Php 7.00 for dumpling which are about 92% (46) of the population, however 4 of
the respondents are not willing to spend seven pesos for dumpling. Hence, most of the
respondents are willing to spend Php 7.00 to purchase a dumpling.
10%
Yes
No
90%
fit in the said packaging. It will be partnered with condiments like mustard, ketchup, and
mayonnaise. The product strategy of Dumpl-izza is the interestingly unique flavor of it.
This section unveils the different pricing strategies that will be implemented
during the sale of the product in the market. The Company uses the retail pricing
particularly the cost-plus pricing mechanism as the pricing strategy of the business, from
which by adding the cost of price of the product to the decided profit. The Dum•p
Company will sell dumpl-izza for ₱ 7.00 per piece and we will also have a bundle of 4
for ₱25 for the Hawaiian flavor and ₱ 6.00 per piece and a bundle of 4 for ₱20 for the
Ham and Cheese flavor. The bundle pricing will attract more customers because they can
save more if they buy by bundle and if they don't want to risk spending their money or if
they are hesitating if they want it or not the company offer selling per piece. This strategy
wouldn't be just beneficial to the company but also to the customers for the reason that
they wouldn't regret their decision. All expenses such as the raw materials, tools and
equipment, electricity, utensils, transportation, etc. are include in the price of the product.
A ₱ 500.00 principal worth of ingredients will make about 50 pieces of Hawaiian and
another 50 pieces of Ham and Cheese flavored dumpling. The Dum•p Company will
generate a minimum amount of ₱312.00 sales in the Hawaiian flavored dumpling with an
income of ₱62.00 peso from the bundle promo of 4 for ₱25, while ₱265.00 sales in the
Ham and Cheese flavor generating a ₱15.00 income from the bundle promo of 4 for ₱20.
The business will have a ₱77.00 profit.
Price……………………………….……………………………………….................₱7.00
Material Cost:
Pizza Sauce…………………………………………………...₱0.75
Bell Pepper…………………………………………………...₱0.50
Pineapple……………...……………………………………....₱0.75
Cheese…………………………………………………...........₱1.00
Ham…………………………………………………................₱0.50
Packaging……………………………………………………...₱0.25
Transportation Fee…………………………………………….₱0.25
Labor:
Production of Dumpl-izza………………………….……….....₱1.00
Net Profit…………………………………………………………………………….₱1.50
Price……………………………….……………………………………….................₱6.00
Material Cost:
Pizza Sauce…………………………………………………...₱0.75
Bell Pepper…………………………………………………...₱0.50
Cheese…………………………………………………...........₱1.00
Ham…………………………………………………................₱0.50
Packaging……………………………………………………...₱0.25
Transportation Fee.……………………………………………₱0.25
Labor:
Production of Dumpl-izza………………………….……….....₱1.00
Net Profit…………………………………………………………………………….₱1.25
The Dum•p Company goal is to be able to sell 50 pieces of Ham & Cheese
dumpl-izza wherein we can earn a maximum sale of ₱300.00 with a ₱50.00 income.
This section will show the strategy that will be used to promote the product on the
market. The Dum•p Company wants to reach the customer through advertising, sales
promotion and digital promotion. The following are promotional activities during, before
and after the opening of Dumpl-izza stall.
Advertising
Direct Marketing
Dum•p Company will print out poster, and fliers that will be disbursed around the
area of the stall. This type of promotion will be a better of way of promoting the product
since the potential customers were just near or around the area of the Dumpl-izza stall. It
has a bigger chance of attracting more customer that will bring more sales to the
company.
Sales Promotion
To convince the customer to purchase Dumpl-izza the company will give out free
samples on the launch of the product. If they buy amounting of P50 of the product, they
will get a 20% discount or a Php 10.00 discount on their second purchase. The company
will use these strategies in order to attract customer and for them to patronize our
product.
This section will show the method of assessing the long run deals of Dum•p
Company. From which it can help determine the product lines that are hurting the
business. It can help the organization to better understand the cash flows in the business
and to think of better ways to increase number of customers. The table below shows a 5%
increase in sales a year.
Unit Daily
Selling Year
Product Produc Projected Year 2022 Year 2023
Price 2021
e Daily Sales
Dumpl-izza ₱316,181.2
3 for ₱25 100 pcs ₱825 ₱301, 125 ₱331,990.31
(Hawaiian) 5
Dumpl-izza
₱316,181.2
(Ham and 3 for ₱25 100 pcs ₱825 ₱301, 125 ₱331,990.31
5
Cheese
Pineapple
₱10 100 pcs ₱1000 ₱365,000 ₱383,250 ₱402,412.5
Juice
Table 2. Sales Projection
3.10 Packaging
The dumpl-izza packaging for small quantities will be use when a customer
purchases few pieces of dumpl-izza.
This packaging will be use when a customer purchase huge amount of dumpl-
izza either for dine-in or take out. This will be very convenient to customers as it is
very handy especially when they purchase for take outs.
4.0 Environmental Analysis
The environmental analysis of dum•p Company categorizes the changes and
forces that affect the startup either directly or indirectly through the customers, suppliers
and competitors. It consists of various factors that affect the business environment of the
company. The analysis is conducted in the process of preparing a strategic plan, with the
goal of being able to identify the strengths, weaknesses, threats and opportunities of the
company. The dum•p company performs an environmental analysis to identify the
sacrificing their cravings. Dumpl-izza is a food for all individual despite of their religion,
nationality, gender, and location.
4.1.2 Political Legal Environment
This section consists of factors related to the management of public affairs and
their impact on the business of the organization and the stability of the local government.
The political factors affecting business are often given a lot of importance. Managers
must find how upcoming legislation can affect their activities. It examines the country's
policies toward business, including factors such as trade and tariff policy, tax structure,
antitrust and competition regulations, union power and consumer protection laws. The
dum•p company must be registered with the government so that the company can operate
freely as they do according to the existing laws, also the customer will not hesitate to buy
the products because it is a legal business. The company has the responsibility with the
government assess because the company comply with the rules and regulations, paying
taxes, and taking responsibility for the employees’ rights and benefits, consumers act, and
environmental execution to its company’s daily activity. Dum•p company had undergone
to sanitary inspection to make our customers feel at ease and safe. This will help the
company have more loyal customers as they are assured that Dum•p company is serving
good quality food in a clean and safe environment. It is important to make the business
legal because it means that there are clear and understandable rules that everyone in the
company (internal and external) must follow — customers, owners, employees, and the
government. It’s a way of keeping our justice system fair and ensuring that everyone
complies with the given law to prevent illegal actions that may cause problems during the
operations. It gives everyone a task for how to act and operate.
environment like income levels, savings, credit availability, etc. The overall economic
system has a connection with the company as it directly impacted in the organization. a
developing economy will bring more consumers and opportunities will continuously arise
which will help the Dum•p Company have a better performance such as exporting
products and having additional food on the menus. On the other hand, a depreciating
economy level will lead a company to have lower sales and performance. For instance,
the nations with the macroeconomic system will impact the business direct like Dumpl-
izza. Likewise, the GDP of the country in which the food chain of the Dumpl-izza is
working also it affects the overall business of the organization. The unemployment rates
and inflation rates of the region of the business also affect the company. Inflation rates
doesn't help the company at all because this brings lesser quantity of ingredients for the
desired budget allocated on a specific ingredient which will also result in an additional
expense for the production process resulting in an increase in the price of the Dumpl-izza.
Being part of the economy, the Dum•p Company had thought of ways to perform
better whether the economy is in good or bad condition. Events are happening
everywhere and almost every day so it can be a good move to have catering services, stall
and/or a franchising as it helps disseminate the product and the company name as well.
As the product will become convenient to everyone it attracts more customers and will
bring more sales and more people will be satisfied. It is very important for an
organization to identify and analyze the economic activities in the surrounding of the
store as these factors may help and harm the business. It is better to be well informed
about the economy to immediately find and make solutions to arising problems and
threats to the company.
the measure of income, to the foundation of administrative and operational examples and
the assurance of the achievement or disappointment. Thusly, Dum•p Company ought to
know about predominant attitude, values, and beliefs were chosen to extend their
business activities. There are socio-cultural factors such as religion, beliefs, food
preferences, gender discrimination, instruction and education all impact on food
consumption patterns. It influences the receptivity of individual training and eagerness to
acknowledge data and join into a person's way of life.
Consumers decisions depends on their behavior, lifestyle, culture beliefs etc.
which can greatly impact the business. The purchaser’s behavior, lifestyle and cultural
beliefs can greatly impact a decision of an individual since these factors are how they act
and live daily. The Dum•p Company would have an impact to these factors in a way that
the consumers will choose our product (Dumpl-izza) as part of their everyday eating
routine. The company will use these factors as a basis for the current and future strategies
and products to provide better service and goods to the customers. Knowing these factors
and being able to identify them will help the company to have satisfied customers and the
consumers will patronage the product as they feel welcomed and at ease with the services
the company provides and its product affordability. Social and cultural factors are
important to consider while creating and implementing a marketing strategy of a
company as the customers are one of the main reasons for a company to grow. The
Dum•p Company assures that we provide better performance for the customers to have a
good experience in our business and for them to feel satisfied and happy.
4.1.5 Technological Environment
Technology has important effects on business operations since it provides
equipment and machineries for the company to perform better in the production process.
Technology can help businesses improve their communication process with the
consumers, having an interaction with your customers is a good thing as the company
will know and be informed about the feedback they receive and these feedbacks can help
the company improve their product and service. The Dum•p Company used technology to
promote their product and to introduce this company. This kind of environment helped a
lot of business to communicate easily. Technology can improve the level of innovation in
business. Using technological tools like the internet can help the business find relevant
information which can be used to expand their business and also create new production
lines. It is critical to do research and read about your competition, this will help you
understand your competitors and it will also help you learn about new emerging
technologies which you can implement and gain competitive advantage. Technologies
does help a company a lot since it has a variety of functions and purposes not just for
communication with their customers and business partners but also in researching
different topics that might help the company extend their production line and help them
keep an eye on their competitors. It also helps them in the production process since
technologies nowadays are very convenient and useful.
4.2 Macro-environment Analysis
A macro environment involves influences which affect the entire economy of
business. The major external and uncontrollable factors that influence an organization's
decision making and affect its performance and strategies. These factors are uncountable
by the business organizations. Understanding how macro factors influence corporations
are necessary when building or expanding a business since the company doesn't have any
control with these factors.
4.2.1 Opportunities
This section refers to favorable external factors that could give an organization a
competitive advantage. It determines the probability that a business concept will be
successful in the marketplace through the factors arising in the external environment that
can help a company to increase their sales, expand the business and their production lines
and menus. It is the positive circumstances outside the business that helps the company
grow.
Growing economy of the store’s location.
Increasing Demand of the Product.
Increasing Population in the location.
Growing online retailing trends.
Franchising Opportunities.
4.2.2 Threats
Threats are anything that could cause damage to your business. These factors are
negative circumstances from the external environment that brings the possibility of harm
to the company sales and operations.
Increasing number of Competitors.
Competitors are well known and popular.
Changing preference of customers.
Increase in the price of the ingredients.
4.3 Microenvironment Analysis
The micro-environment of the Dum•p Company includes the nearby factors that
affect a company's ability to serve its customers, such as the company itself, suppliers,
marketing intermediaries, customer markets and the public. They include competitors,
customers, distribution channels, suppliers, and the public. These factors affect the
performance of the business in several ways and understanding them is important as it
can have a big impact to the company when not foreseen and used in a right way. It also
helps in organizational planning for operational efficiency and financial success. These
factors are important for any business.
4.3.1 Strengths
It describes where the Dum•p Company excels at and what separates it from the
competition. It is the positive factors that are in control of the company that brings good
performance of the company.
Affordability of the Product.
Materials are easy to find.
Product is innovative and new to the customers.
Strong Financial Position.
Good Quality of the product.
4.3.2 Weaknesses
Weaknesses give you an idea of things to improve your business or product. A
company weakness is any resources or process that your business lacks but needs to
succeed. Weaknesses limit your company's ability to reach its full potential.
5.0 TECHNICAL STUDY
The technical aspect helps to determine the capacity of the project. The technical
study will provide information in service activity and the raw materials to be used in
providing the products. It assesses the details of how you intend to deliver a product or
service to customers.
5.1 Product Description
This section explains what a product is and why it's worth purchasing. The
purpose of this is to supply customers with important information about the features and
benefits of the product so they're compelled to buy it. The Dumpl-izza is a food
combination of a pizza flavor using a dumpling dough. It is an innovative product that is
new to the eyes and to the taste of the consumer. It attracts people who crave for pizza
and dumpling but couldn't afford it since pizza cost much and dumplings aren't that easy
to find. Since the product is made bite size and it is very affordable for everyone. Anyone
can be the purchaser and/or consumer of this product from children starting at the age of
5, teenagers, students, teachers, adults, workers, bystanders, etc. Since it is appealing to
the eye of the consumer, they will be curious and obliged to buy to satisfy their curiosity.
Dumpl-izza is very suitable to people who want to satisfy their cravings for dumplings
and pizza but also want to save money at the same time. It is also an advantage that the
product is not seasonal so it will be made available every time for the customer. This can
be a snack and an appetizer in restaurants, catering events, etc.
5.2 Production Process
This section unveils how does the dumpl-izza is made and what are the
ingredients used. The ingredients of the Dumpl-izza are easily to find, whether wet
markets, supermarkets and hypermarkets. Some ingredients will be done by the
employee, and in order to have a clean and well-done final product, it needs to clean and
sanitize everything that will use. The following will show the production process of
Dumpl-izza:
1. Prepare the ingredients and materials that will be needed.
2. In a mixing bowl, put 2 cups of all-purpose flour and 1 cup of hot water.
3. Mix well until you have dough you can pull together into a ball.
4. In a clean flat surface, sprinkle some flour just for it will not stick to the flat
surface, knead the dough until it smoothens.
5. Put the dough in a bowl and cover it with a damp cloth, rest for 1 hour.
6. While the dough is resting, the ham should be cooked until golden brown; the bell
pepper should cut in small pieces and cheese should be shredded.
7. When the dough is done separate it into 4 equal parts
8. Take a piece of the dough and flatten it on a floured surface using rolling pin till
its ¼ inch thick.
9. Cut the dough into circle depending on the size of the molder.
10. Put the cut dough on top of the molder
11. Spread the pizza sauce on the dough and top it with an abundant amount of
cheese, ham, pineapple, and bell pepper.
12. Deep fry for about 2 minutes or until golden brown.
13. Then serve with ketchup and/or mayonnaise.
Is a kitchen appliance
designed for the purpose
of cooking food and have an
Cooking
oven for baking.
Range
Gloves contamination.
Knife
Dumpling
molder
Rolling
Pin
Cutting
Board
The action plan of Dum•p company are the detailed proposed strategies and
activities that will help achieve the company’s goal. Having an effective action plan starts
with outlining the goal you want to achieve and then brainstorming on what are the
strategies and activities fitted for your business that will help you attract and maintain
more customer and to have a healthy working environment. It is important for the
organization to have ana action plan as it helps the company have an opportunity for
reflection, it creates ownership and accountability and it help identifies measures of
success towards larger objectives.
Year 2021
The opening of the Dum•p store located in right side of Our Lady of Fatima
University Pampanga in McArthur Highway, Dela Paz City of San Fernando. The
company is pleased to give a warm welcome to the future customer of the company. It
will be exciting for the customers and the employee for the first month of the business
since it is the month of entering the new year and new beginning the Dum•p company
will have an activity called dumpl-izza prank with a discount. It will be for the first ten
customers wherein when they purchase dumpl-izza they will get a free piece but with a
twist the customer will not know if the product is sweet or spicy along with the 20%
discount. For the Month of February since it’s the month of love. The dum•p Company
store will be having an activity a 5% discount for the customers who went to the store
with their boyfriend and/or girlfriend and a 10% discount to married couples who would
bring their kids in the store and a heart shape dumpl-izza. For the last month of this
quarter, The dum•p Company will be giving out a stamp card wherein when they
complete the 10stamps by purchasing a certain package in our store they will get a big
Dumpl-izza when they surrender the completed card with a limited edition dumpl-izza
keychain or dumpl-izza sun glasses. The said activities above will help the business to
create a relationship with their customer and to have a wonderful and joyous beginning.
In the second quarter of the business will be having different promotions monthly.
The month of April is the month for graduating students. The dum•p company wants to
congratulate the graduates by giving out free drinks to the first 20 graduating students for
their purchase on our store. For the month of May, since it is the month of celebrating
feast and Flores de Mayo the company will be giving out free flower shape dumpl-izza
for a minimum purchase of Php25.00.For the month of June, it is the month of going
back to school. Dum•p Company will have an activity called “Quiz ala Dumpl-izza”
wherein when a student in uniform purchase a minimum of Php 20.00 she will get a
chance to answer a quiz and if he/she answered the question(such as puzzle and logic)
correctly he/she will get to choose a prize between a notebook, pen, pencil, yellow paper,
and other school supplies.
In the third quarter, the company is focused on making the store well known to
other people who can be potential customers of the store. For the Month of July, the
company will make a Facebook page on social media and the store will be providing a
10% percent discount for every customer who would like the page and share the page on
their timeline. Every customer would be asked to bring proof/ screenshots that they liked
and shared the page. This month of August for every customer that will purchase worth
of Php50.00 of Dumpl-izza will get a raffle ticket that will be drawn by the end of the
month. One winner will get a coupon worth Php100.00 and 3 winners will get a free
bundle (3 for 20 for the Hawaiian and 4 for 25 for the Ham and Cheese Flavor) of dumpl-
izza on their chosen flavor. For the month of September, as a mark of beginning the ber
months and the birth month of Virgin Mary, the dumpl-izza store will be giving out
rosary and roses to every mother who will purchase on our store.
In the last Quarter of the year the company focused on making activities for the
customer that will motivate them to buy in our store. For the month of October and
November, the store will be holding a Halloween event on November 1 (for batch 1 of
contestants) and November 2 ( for batch 2 contestants) that will feature children’s
wearing Halloween costumes and the chosen winner will get a php 100.00 coupon and a
toy. Registration is free and will happen during the month of October as long as they
purchase Php 50.00 worth of limited-edition Halloween Dumpl-izza. As for the month of
December, which is the Christmas season. The Dum•p. co will have a month long 10%
sale for everyone that would purchase any of our product.
Year 2022
For the first month of January, the company will continue to attain in attracting
possible customers by posting in the page of the company so that more customers will
attract, and the page will be gaining more likes and followers. As a celebration of the
company’s anniversary the promo will be “buy ten pieces or more, get free five
deliciously dumpl-izza” because most of the people are still in lane of the Christmas
season. For the love month, the company will be decorating the store with full of hearts
and quotes about positivity, faith and hopes in life for the customers to feel them loved in
the store. on February 14, 2022, the company will be having a promo so called— “bring a
third wheel promo” wherein the third wheel or third wheels will be have a 50% of their
purchase, and the couple will be given a free photograph that will be posted on the
bulletin promo board of the store and they are free to write anything they want. for the
month of march, there will be promo “buy 1, take 1” for the graduating students only who
will present their proof that they graduated this year.
For the second quarter of the year, the company will be continuing to gain more
followers and likes in the social media page by being actively posting some random
positivity, quotes, bible verses and daily reminders for each and every one especially
what’s happening in the society. for the month of June, back-to-school month, the
company will be having a free delivery in every school within san Fernando area only.
For this quarter, the store will be renovate or redecorate with much more
appealing to the eyes of the customers, the store will be air conditioned, replace the lights
with more aesthetic and Instagram-able light, having more tables and chairs in the inside
and will have also in the outside since it’s not that hot, and the view or sound of the trees
and air will give relaxation to the customer while they savor the taste of the dumpl-izza.
also, there will be a new twist and flavor for the product so that the customer will be wait
for it and gives them excitement.
For the month of October, since it is the month of pizza and worlds teachers day,
there will be a promo for the teachers and for the future teachers, “buy ten pieces and
more, get a free customize tumbler or tote bag” giving thanks to them for their patience in
teaching students. For the month of November and December, the company will
reminisce the memories of the store by decorating the bulletin board so that past
customers will be able to see themselves that they are big part of the company’s progress
this year.
Year 2023
In this quarter, we open our branches in some schools here in San Fernando and
along Bacolor area because of high demand for the students due of its affordable price
and mouthwatering taste. Through this, the product is well known everywhere. In this
case, few businessmen will franchise too. And during February, we will make a promo
where in you can get some freebies and discounts when you buy of our products.
This period may increase the sales, we offer again “Summer Promo” and “Back to
School Promo”. In this month, because of its popularity many investors will grab the
opportunity to franchise again. Not only public schools will be supplied but also some
private schools and academy.
This time, heavy rains and cold weather is approaching. The company add some
hot products that can fits the weather and as well their appetite. We will offer some
dishes or soups and drinks that can make their cravings will be satisfied. During
Holidays, Simbang Gabi, etc. people will take time to look for some foods, especially
some specialty of the Kapampangans. Through this not only the dumplings will be
expose, new products will be presented.
The last quarter of the year 2023, the company will host a concert for charity
wherein tickets will be availed by purchasing a dumpl-izza worth of Php 200.00 and up in
single receipt purchase. Famous artists and bands will be invited to perform in this
concert. The total half of the sales generated from this activity will be sent for charity and
to support students financially. This activity will not just be encouraged customers to buy
our product for the purpose of attending the concert, but they could also help other people
since half of their payment will be used for charity and for the financial support of the
students. In this situation, the customers will not just help the business, but they will also
get a chance to help other and enjoy the performance of the artist and bands.
The purpose of this section is to assess the past performance of the business and
the current position of the company. Potential investors of the company can form
opinions about investment value and expectations of future performance by examining
the past and current financial analysis of the company. The financial study also assists
small-business owners like the Dum•p Company by weighing the effect of a particular
decision.
The budgeting and cost of Dum•p.co includes a detailed estimation of costs, the
setting of agreed budgets, and control of costs against that budget. It helps the company
to determine the income and expenditure profiles for the work, to develop budgets and
align them with funding; implement systems to manage income and expenditure
correctly. The importance of this in a business is to prevent unnecessary costs and to
allocate the correct amount of the budget to each corresponding activities and projects.
One of the most important aspects when running a business is the compensation
for your workers. It allows the workers to be motivated to come to work and to be
responsible on their respective duties. Providing a competitive salary to your workers
shows that you care for them and you would have a harmonious industrial relationship in
the company. The Dum•p Company will also provide incentives so that employees will
be encouraged to work hard and be productive in work and it also helps a company have
a loyal employee. The table indicates the position and the salary of the employee
respectively.
I t refers to the social activities of the people. The level or condition of their living
through the income they received from the community. It studies how economic activity
affects the community and business and is shaped by social processes. It also states the
economical stage of the people living in a community.
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Appendix A
Sample Survey Questionnaire
Product Name: Dumpl-izza
Appendix A
General Instructions: Kindly answer the following questions. All information will be
kept confidential. Sample Survey Form
The students from the Accountancy and Business Management are
conducting a survey for our Feasibility Study about Dumpli-izza. In connection with
this, we would like to request from you to answer the questions properly and sincerely.
Thank you for your time and consideration
Validated by:
Ms. Miljoy R. Manalo
Appendix B
Architectural Design
Appendix C
Store Layout
Appendix D
Uniform Design
Appendix E
Appendix E
Articles of Partnership
ARTICLES OF PARTNERSHIP
OF
Dum•p Company
(Partnership name)
That we, the undersigned partners, all of legal age, residents and citizens of the
Philippines, have on this day voluntarily associated ourselves together for the purpose of
forming a general partnership under the following terms and conditions and subject to
existing and applicable laws of the Republic of the Philippines:
AND WE HEREBY CERTIFY:
ARTICLE II. Principal Place of Business: That the principal place of business
of this partnership shall be located at: McArthur Highway, Dela Paz, City of San
Fernando, Pampanga.
Dum•p Company will be located on right side of Our Lady of Fatima University
Pampanga wherein there are plenty of student going in that area to eat and is also near the
offices and is alongside the highway.
ARTICLE III. Capital Contributions: That the capital of this Partnership shall
be the amount of P 500,000.00, Philippine Currency, contributed in cash by the partners,
as follows:
NAME AMOUNT AMOUNT
CONTRIBUTED CONTRIBUTED IN
PERCENTAGE
Aquino, Christian G. ₱ 50,000.00 10%
Bacani, Michaela Kenaizan S. ₱ 50,000.00 10%
Caliwag, Kyle Rhayne D. ₱ 50,000.00 10%
De Guzman, Angelina P. ₱ 50,000.00 10%
Dela Cruz, Ma. Bench Niña T. ₱ 50,000.00 10%
Lapuz, Erika Y. ₱ 50,000.00 10%
Nava, Trisha O. ₱ 50,000.00 10%
Nicdao, Joyce M. ₱ 50,000.00 10%
Pilapil, Killua G. ₱ 50,000.00 10%
Serrano, Lance S. ₱ 50,000.00 10%
TOTAL ₱ 500,000.00 100%
That no transfer of interest which will reduce the ownership of Filipino citizens to
less than the required percentage of capital as provided by existing laws shall be allowed
or permitted to be recorded in the proper books of the partnership.
ARTICLE IV. Sharing Ratios: That the profits and losses of this partnership
shall be divided and distributed proportionately on the ratio of the capital contribution of
each partner.
Appendix F
Documentation