This document contains an internal factor analysis summary (IFAS) table for Toyota. The table rates and weighs Toyota's strengths and weaknesses. It identifies Toyota's strong brand image, high production capability, advanced technology, strong human resources, and global supply chain as major strengths. Weaknesses include dependence on suppliers, negative publicity from recalls, inability to fully capture green technology markets, a rigid organizational hierarchy, and past issues with product recalls. The total weighted IFAS score for Toyota is 3.45.
This document contains an internal factor analysis summary (IFAS) table for Toyota. The table rates and weighs Toyota's strengths and weaknesses. It identifies Toyota's strong brand image, high production capability, advanced technology, strong human resources, and global supply chain as major strengths. Weaknesses include dependence on suppliers, negative publicity from recalls, inability to fully capture green technology markets, a rigid organizational hierarchy, and past issues with product recalls. The total weighted IFAS score for Toyota is 3.45.
This document contains an internal factor analysis summary (IFAS) table for Toyota. The table rates and weighs Toyota's strengths and weaknesses. It identifies Toyota's strong brand image, high production capability, advanced technology, strong human resources, and global supply chain as major strengths. Weaknesses include dependence on suppliers, negative publicity from recalls, inability to fully capture green technology markets, a rigid organizational hierarchy, and past issues with product recalls. The total weighted IFAS score for Toyota is 3.45.
Score Strengths This is obviously one of the most important strong points Strong Brand Image 0.15 4.0 0.6 of Toyota. Whenever people look for cars, they search for the brand name ‘Toyota,’ and that has kept them far ahead of their competitors. Toyota is giving serious competition to its High Production Capability 0.11 5.0 0.55 contemporaries on this point as they have a high production capacity of producing cars. Toyota is not only a car manufacturing company, but Advanced Technology 0.13 4.0 0.52 they are also considered as an innovator. Their hi-fi technology has introduced hybrid cars in the market. A Company needs skilled and professional human 0.14 4.0 0.56 resource to grow bigger. Toyota is blessed with huge Strong Human Resource human power throughout the world. They have invested in getting resources, and the return they get is big. They have outlets, branch companies, manufacturing Global Supply Chain 0.13 5.0 0.65 factories around the world. The strong and global supply chain of Toyota is really one of the greatest strengths of this company.
Weaknesses Toyota has suppliers around the world; they have to Dependence on Suppliers 0.7 2.0 0.14 depend on them. It makes the production a bit sloth.
This happens due to large
vehicle recalls. Any type of Negative Publicity 0.05 1.5 0.075 vehicle recalls affecting the automaker, and Toyota is no exception. Toyota has developed green vehicle technology, but it has Not Grabbing Market 0.07 1.5 0.105 been failed in grabbing the actual market where it would be implemented accurately. The global hierarchical organizational structure Hierarchy Organizational 0.10 2.0 0.2 prevents a lot of flexibility of Structure the regional operations. The hierarchy that is maintained at the global level is quite tough to handle when there is an issue to solve. Toyota had to make several product recalls. while on the Product Recalls 0.05 1.0 0.05 one hand it is a sign of Toyota’s concern for quality and driver safety, on the other it can have a negative effect on the brand’s image.