The power of advertising on customer behavior.

Introduction
Advertising is a way of communication to encourage an audience for making purchase decision
about a product or service and conveying information to viewers. It is considered as a vital and
essential element for the economic growth of the marketers and businesses. Advertising is
usually a paid form of exposure or promotion by some sponsor that reaches through various
traditional media such as television, newspaper, commercial radio advertisement, magazine mail,
outdoor advertising or modern media such as blogs, websites and text messages

Advertisement refers to all or any the activities concerned in presenting to a gaggle, a non-
personal orator visual, brazenly sponsored message relating to a product, service plan or
organization is disseminated through one or a lot of media ANd is bought by an known sponsor.
Involved in presenting to AN audience, a non-personal, sponsor known bought message a few
product ‘Advertising is any paid type of non-personal presentation and promotion of concepts,
merchandise or services by AN known sponsor An advertisement is AN announcement to the
general public of product, service or plan through a medium The medium could also be print
(such as newspapers, banner and hoardings),an advert is sometimes bought by AN advertiser at
fastened rate or negotiated with the media.it's a type of persuasive communication with
thepublic. The communication is sometimes one sided, in one direction from the publiciser and
to the general public. Advertising is that the most visible selling tools that seeks to transmit an
efficient message from The vender pays for sponsoring the advertising, not like accomplishment
which interacts with a vendee face to face, is non-personal.it's directed at a mass audience; ANd
not anAdvertising aims at drawing attention to a product or service.It seeks to make AN
awareness regardingIt passes on the data regarding the merchandise and repairin such how that
interest is made within the mind of the possible client regarding the merchandise or
service.Advertising is that the main tool of informing, convincing, influencing and persuading to
the targeted