APAC FINANCIAL

ADITI JOSHI : PR & MARKETING INTERN

May – July 2019

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 UNDER THE GUIDANCE OF :

SUMESH MISHRA
HEAD – CORPORATE STRATEGY & BUSINESS DEVELOPMENT

VIVEK SINGH
AVP – PRODUCT & MARKETING

SAHIL BHARGAVA
CHIEF OF STAFF & HEAD OF INNOVATION

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KEY LEARNINGS :

•Analysis of different NBFC’s

•OYO deals & MSME loans

•Analysis of different Hotels - Market Segmentation

•Understanding of Digital Marketing

•Loyalty & Referral Program

•APAC/Zest Money Coalition – Email Marketing

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APAC FINANCIAL SERVICES

•APAC is a new age NBFC in digital and physical lending business

•Built an empire with an equity stake of approx. 400Cr within two years

•USP - Providing funds to underserved customers

•Following are the services provided :

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ANALYSIS OF DIFFERENT NBFC :

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 *Note : The colored areas are the ones providing the following services
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 OYO DEALS & MSME LOANS :

•Getting deals from different Business Developers and from CA’s to cater the
business

•On an average 20-50 transactions of Rs.5-10 Cr in a year is our main objective

•Customer evaluation on the basis of CIBIL Score, Bank Statements & ITR,
Valuation of property, Legal construction and OYO agreement papers

•OYO has two modes of operations :

1. Franchise model
2. Self Operated/Flagship model

•We are interested in serving the franchise model

•Before disbursal, Credit Note is created for

approved client
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HOSPITALITY SECTOR – ANALYSIS

• STPD Analysis :
1. Geographic Segmentation : Large network of hotels covering maximum locations
2. Targeting budget segment : Pricing Strategy
• Targeting 3-5 Star Hotels from Economical to Premium hotels
• To understand the financial needs of the underserved customer
• Providing secured loans with minimum benchmark or collateral signed
• 75-80% of occupancy rate considered to be efficient for providing loans
• Positioning APAC as a leading fund providing company in hospitality sector for working capital
• Easy process and disbursement in 48hrs is the Differentiator from the competitors

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UNDERSTANDING OF DIGITAL MARKETING

• Wikipedia draft of the Founder – Mr.Gunit Chadha

• Building pull marketing strategies for acquisition of the customers
• Study of different tools and elements to improve ranking of our services for an online platform
• SEO & SEM Strategies : Website visibility in search engine
• Google Webmaster and Google Adwords tools for building traffic and leads to our services
• ATL & BTL Marketing
• Long tail terms & short tail terms

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LOYALTY AND REFERRAL PROGRAM

• Deployment of Loyalty Program for APAC Home Loan Customers

• Idea for providing membership cards to the loyal customers
• Plan - Brand visibility to sustain in market
• Tie ups with different business line for sharing customer base
• Goal – To get leads at the least cost
• Retention of customers
• References will generate more leads by word of mouth
• Contributes the some of highest amount of revenue to the business

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APAC & ZEST MONEY COALITION

• Building push marketing strategy for housing loan customers

• Targeting common customer profile via Email Marketing
• Customer retention by constantly reminding about our services
• SMS/ Top-ups and WhatsApp Business updates
• To build content for attractive email marketing
• Future scope – To build an App for providing funds in much lesser time

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 THANK YOU

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