Yiyang Wang

+1(240) 667-6760 ● Address: Greenbelt, Maryland 20770 ● Email: yiyang.wang@marylandsmith.umd.edu

● LinkedIn: https://www.linkedin.com/in/yiyangwang0715 ● Portfolio: https://yiyangwang0715.github.io/

Data Analyst
TECHNICAL SKILLS
● Analytical Tools: Excel, R, Python, SAS, SQL, Tableau, PowerBI, SPSS
● Marketing Analytics: SEO, SEM, Google Analytics, Campaign Performance Analytics, Customer Analytics
● Statistical Model: Linear Regression Model, Logistics Regression Model, Multinomial Logit Model

WORK EXPERIENCE
WeWhich Inc. Riverdale, Maryland
Marketing Analyst Intern Jun. 2020 - Present
● Led data analysis on team of three to identify areas to optimize marketing efforts and attract more interactions.
● Wrote SQL queries to retrieve data; data analysis meet over 80% marketing campaign objectives: expand business
to Virginia, boost sales, increase retention rate, etc.
● Implemented A/B testing with Google Analytics on website design, showed a 90% increase in CTR to virtual tour
page, 33% increase in conversion rate; Communicated with social media and tech team to produce daily website
performance deliverable.
● Utilized visualization tools (Tableau) to deliver actionable insights for business development.
Risen Pharma Co., Ltd. Suzhou, Jiangsu, China
Marketing Intern April. 2019 - July. 2019
● Negotiated over $22,687,000 of funding from Shanghai Junshi Biosciences co. for a macro-molecular drug.
● Liaised with 5 team members to use MS Excel (Pivot tables, V-look up), Tableau to summarize information and
create a solution for lost shares and sales within the market.
● Assisted with accounting department and conducted expenses analysis on marketing materials, internal
reimbursements; Provided insightful suggestions on expenses utilization.
PROJECT EXPERIENCE
Genpact: B2B Propensity to Pay Predictive Model (Python, Tableau) [Github]
● Aliased with a team of 5 to build a Propensity to Pay Predictive Model in a B2B transaction management.
● Dealing with 450K+ highly unbalanced, unstructured data; Identified key variables using feature engineering; Built
ensemble machine learning models (boosting: GBM, bagging: Random forest/Balanced Bagging Classifier); Used
ROC/AUC curve to measure model performance.
● Established a comprehensive risk assessment system (Risk Metric) for the company to forecast the risk.
Bank Marketing Campaign SQL Query Retrieval (SAS, SQL) [Github]
● Utilized SQL in SAS to retrieve relevant information in desired format, and to organize data; The data is related
with direct marketing campaigns (phone calls) of a banking institution.
● Wrote SQL queries to retrieve top 5 marketing campaigns; rank conversion rates for each specific target group
(marital status, education, and etc.); track the most effective marketing campaign for each education level.
Deloitte: NLP Tweets Analysis: Propose Strategic Government Responses to Covid-19 (Python, Tableau) [Github]
● Led a team of four to analyze Covid-19 related tweets to propose strategies on government actions. Applied
sentiment analysis on over 20 million tweets; Identified 3 clusters based on sentiment scores.
● Combined sentiment analysis with state level COVID-19 infected rate data to explore the effectiveness of state
level government actions. Utilized LDA model and identified 4 topics in tweets.
● Final report was selected as TOP reports and published on Smith official website.
PwC Shanghai: Data Analytics Competition: Analysis on a PVC Pipe Company [Rank 1st out of 42] (Python, Tableau)
● Led a team of four, applied data mining tools in Python to automatically analyze the company's financial report.
● Identified 15 KPIs (Inventory turnover, Net cash flow) to quantify underlying risks and propose strategies for
improving financial health; By implementing new logistics strategy, profits expected to increase by 21%.
● Built dashboard in Tableau. Final deliverable was well recognized and won the Best Contribution Award.
EDUCATION
University of Maryland, Robert H. Smith School of Business College Park, MD, USA
Master of Science in Marketing Analytics, GPA: 3.77 (STEM certified) Sept. 2019 – Dec. 2020
● Maryland Smith China Ambassador
● VP of Marketing, Graduate Marketing Analytics Association

Xi’an Jiaotong-Liverpool University, International Business School Suzhou Suzhou, Jiangsu, China
Bachelor of Science in Economics, GPA: 3.5 Sept. 2015 – June 2019
● 2017 Summer Undergraduate Research Fellowship
● National Encourage Scholarship