B.N.M.

Institute of Technology
Approved by AICTE, Affiliated to VTU, Accredited as Grade A Institution by NAAC
27th Cross, 12th Main Road,
Banashankari II Stage, Bengaluru- 560070.
Ph: 91-80- 26711780/81/82 Email: bnmitprincipal@gmail.com, Website: www. bnmit.org
DEPARTMENT OF MBA

Semesters wise Subject List for 2016 Batch

Semester: I
Sl. No. Sub. Code Subjects
1. 16MBA11 Management & Organizational Behavior
2. 16MBA12 Economics for Managers
3. 16MBA13 Accounting for Managers
4. 16MBA14 Quantitative Methods
5. 16MBA15 Marketing Management
6. 16MBA16 Managerial Communications

Semester: II
Sl. No. Sub. Code Subjects
1. 16MBA21 Human Resource Management
2. 16MBA22 Financial Management
3. 16MBA23 Research Methods
4. 16MBA24 Business Law and Policy
5. 16MBA25 Strategic Management
6. 16MBA26 Entrepreneurship Development

Semester: III
Sl. No. Sub. Code Subjects
1. 16MBAMM301 Consumer Behaviour
2. 16MBAMM302 Retail Management
3. 16MBAMM303 Services Marketing
4. 16MBAFM301 Principles and Practices of Banking
5. 16MBAFM302 Investment Banking and Financial Services
6. 16MBAFM303 Investment Management
7. 16MBAHR301 Industrial Relations and Legislation
8. 16MBAHR302 Recruitment and Selection
9. 16MBAHR303 Compensation &Benefits
Semester: IV
Sl. No. Sub. Code Subjects
1. 16MBAMM401 Sales Management
2. 16MBAMM402 Integrated Marketing Communication
3. 16MBAMM403 E-Marketing
4. 16MBAFM401 Mergers, Acquisitions & Corporate Restructuring
5. 16MBAFM402 Risk Management and Insurance
6. 16MBAFM403 Tax Management
7. 16MBAHR401 Public Relations
8. 16MBAHR402 Workplace Ethics value system
9. 16MBAHR403 International Human Resource Management

First Semester- 2016 -2017

Course Name: Management& Organizational Behavior Course Code: 16MBA11

COs Statement
16MBA11.1 Comprehend & correlate all the management activities which are happening
around them with fundamental concepts and principles of management.
16MBA11.2 Identify the roles, skills and functions involved in the concept of management
16MBA11.3 Apply the theoretical concepts of management in the practical life
16MBA11.4 Make use of the concept of Management By Objectives (MBO) in corporate
world.
16MBA11.5 Be able to realize that everyone has their own perspective and personality and
will learn to appreciate and accept the same.

Course Name: Economics for Managers Course Code: 16MBA12

COs Statement
16MBA12.1 Student will be equipped with the skill to apply the theory of demand and
supply in managerial economics.
16MBA12.2 Student will be able to make use of the theory of production and cost in
decision making
16MBA12.3 The student will be in a position to appreciate the concepts and application of
Break Even Analysis in Business.
16MBA12.4 Acquire the knowledge of Indian Industrial Policies, its impact on industrial
development so as to develop proper strategy in day to day management.
16MBA12.5 Understand the roles of fiscal and monetary policy in fighting recessions and
inflation.
Course Name: Accounting for Managers Course Code: 16MBA13

COs Statement
16MBA13 .1 Acquire the knowledge about the concepts and fundamental principles of
accounting.
16MBA13 .2 Demonstrate theoretical knowledge and its application in real time
accounting.
16MBA13 .3 Capable of preparing financial statement of sole trading concerns and
companies.
16MBA13 .4 Independently undertake financial statement analysis and take decisions.
16MBA13 .5 Comprehend emerging trends in accounting and taxation

Course Name: Quantitative Methods Course Code: 16MBA14

COs Statement
16MBA14 .1 Understand and applying descriptive statistical tools in business
situations.
16MBA14 .2 Exhibit the skills in developing and applying probability
distribution concepts in business and real time scenario
16MBA14 .3 Develop the skills of decision making using Decision Theory
16MBA14 .4 Develop mathematical models using Linear Programming
technique.
16MBA14 .5 Illustrate the use of network techniques for successful project
implementation

Course Name: Marketing Management Course Code: 16MBA15

COs Statement
16MBA15 .1 Acquire knowledge regarding basic concepts and functions of
Marketing Management.
16MBA15 .2 Apply various marketing concepts to solve day-to-day corporate
problems.
16MBA15 .3 Learn various strategies which enable decision making process.
16MBA15 .4 Study ever-changing environment and use of appropriate models and
techniques of Marketing
16MBA15 .5 Synthesize ideas into a viable marketing plan

Course Name: Managerial Communications Course Code: 16MBA16

COs Statement
16MBA16 .1 Describe and develop written and oral communication.
16MBA16 .2 Independently prepare business letters and reports
16MBA16 .3 Exhibit, develop and apply negotiation strategies
16MBA16 .4 Gain exposure to media management and demonstrate the skill in
16MBA16 .5 analyzing business situation
Second Semester- 2016 -2017

Course Name: Human Resource Management Course Code: 16MBA21

COs Statement
16MBA21.1 Synthesize information regarding the effectiveness of recruiting methods &
selection procedures
16MBA21.2 Identify the various training methods and design a training program
16MBA21.3 Design a job description and job specification for various levels of
employees.
16MBA21.4 List out the regulations governing employee benefit practices

Course Name: Financial Management Course Code: 16MBA22

COs Statement
16MBA22.1 Understand the basic financial concepts
16MBA22.2 Apply time value of money
16MBA22.3 Evaluate the investment decisions
16MBA22.4 Analyze the capital structure and dividend decisions
16MBA22.5 Estimate working capital requirements

Course Name: Research Methods Course Code: 16MBA23

COs Statement
Understand various research approaches, techniques and strategies in the
16MBA23.1
appropriate in business.
Apply a range of quantitative / qualitative research techniques to business and
16MBA23.2 day to day management problems
Demonstrate knowledge and understanding of data analysis, interpretation
16MBA23.3 and report
writing
Develop necessary critical thinking skills in order to evaluate different
16MBA23.4 Research approaches in Business
State a hypothesis and test them using various parametric and non parametric
16MBA23.5
tools

Course Name: BUSINESS LAW AND POLICY Course Code: 16MBA24

COs Statement
16MBA24.1 Demonstrate awareness towards legal and regulatory context of business
16MBA24.2 Recognize and appropriately respond to ethical, legal and strategic concerns
relating to human resource and organizational management
16MBA24.3 Understand the provisions of Companies Act, Miscellaneous Act and and
Indian Partnership Act
16MBA24.4 Understand the significance of Corporate Governance.
16MBA24.5 Understand the significance of Corporate Social Responsibility
Course Name: Strategic Management Course Code: 16MBA25

COs Statement
16MBA25.1 Students will be in a position to understand strategy and its application in the
organisation
16MBA25.2 Students will be able to set vision and mission for the organsation.
16MBA25.3 Students will be able to apply SWOT analysis for a company.
16MBA25.4 Students will be able to apply five force model to industry
16MBA25.5 Students will be in a position to understand the importance of leadership in
strategy execution.

Course Name: Entrepreneurship Development Course Code: 16MBA26

COs Statement
16MBA26.1 Display keen interest and orientation towards Entrepreneurship
16MBA26.2 Develop a business plan
16MBA26.3 Become aware about various sources of funding for an entrepreneur including
financial institutions, venture capitalists and Angel Investors
16MBA26.4 Gain consciousness towards social entrepreneurship and rural
entrepreneurship opportunities

Third Semester- 2016-2017

Course Name: Consumer Behavior Course Code: 16MBAMM301

COs Statement
16MBAMM301.1 Explain the background and concepts vital for understanding Consumer
Behaviour.
16MBAMM301.2 Identify the role of variables that determines Consumer Behaviour in
Social &cultural domain
16MBAMM301.3 Identifying the psychological and behavioral practices adopted by
organizations to enhance the Consumer Behaviour

Course Name: Retail Management Course Code: 16MBAMM302

COs Statement
16MBAMM302.1 Find out the contemporary retail management, issues, and strategies.

16MBAMM302.2 Evaluate the recent trends in retailing and its impact in the success of
modern business.
16MBAMM302.3 Relate store management and visual merchandising practices for
effective retailing
Course Name: Services Marketing Course Code: 16MBAMM303

COs Statement
16MBAMM303.1 Students will Develop an understanding about the various concepts and
importance of Services Marketing
16MBAMM303.2
Students can draw GAP model for a service offering

16MBAMM303.3 Students will be able to carry our research to understand customer

expectations about services.
16MBAMM303.4 Students will have better knowledge about emerging issues and trends in the
service sector
16MBAMM303.5
Students will learn to implement service strategies to meet new challenges

Course Name: Principles and Practices of Banking Course Code: 16MBAFM301

COs Statement
16MBAFM301.1 Understand the banking system in India
16MBAFM301.2 Know the nature of banker – customer relationship
16MBAFM301.3 Make use of Negotiable instruments practically
16MBAFM301.4 Have familiarity in using banking technologies like internet banking,
Mobile banking, NEFT, ECS etc.
16MBAFM301.5 Understand the concept of international banking and management of
asset and liability in banks

Course Name: Investment Banking and Financial Services

Course Code: 16MBAFM302

COs Statement
16MBAFM302.1 Understand the functioning of Investment banking
16MBAFM302.2 Be aware of operation connected with depositories and custodians
16MBAFM302.3 Know how financial services like factoring, venture capital, leasing and
hire purchase are provided in the financial system
16MBAFM302.4 Understand the working of Housing finance and non-banking finance
companies.
16MBAFM302.5 Identify the developments happening in micro finance, credit rating and
securitization system.

Course Name: Investment Management Course Code: 16MBAFM303

COs Statement
16MBAFM303.1 Understand the process of investments.
16MBAFM303.2 Get an insight into functioning of stock markets in India and abroad
16MBAFM303.3 Have insight into the relationship of the risk and return
16MBAFM303.4 Have familiarity of the fundamental and technical analysis
16MBAFM303.5 Learn the Theories of Portfolio management and also the tools and
techniques for efficient portfolio management

Course Name: Industrial Relations and Legislations Course Code: 16MBAHR301

COs Statement
16MBAHR301.1 Gain the insights of IR practices in the industry.
16MBAHR301.2 Develop the knowledge related to employee-management relations
16MBAHR301.3 Implementation of various industrial acts

Course Name: Recruitment & Selection Course Code: 16MBAHR302

COs Statement
16MBAHR302.1 Learn the various recruitment policies and procedures.
16MBAHR302.2 Equip with conceptual framework of selection procedures
16MBAHR302.3 Gain insights of the latest concepts and techniques used in recruitment
and selection

Course Name: Compensation And Benefits Course Code: 16MBAHR303

COs Statement
16MBAHR303.1 Gain insights of various conceptual aspects of Compensation and
Benefits.
16MBAHR303.2 Determine the performance based compensation system for business
excellence.
16MBAHR303.3 Understand the Legal & Administrative Issues in Compensation Global
Compensation

Fourth Semester

Course Name: Sales Management Course Code: 16MBAMM401

COs Statement
16MBAMM401.1 Know the distinction between the skills required for selling and sales
management.
16MBAMM401.2 Develop a plan for organizing, staffing and training the sales force
16MBAMM401.3 Organize sales territories to maximize selling effectiveness
16MBAMM401.4 Evaluate sales management strategies

Course Name: Integrated Marketing Communications Course Code: 16MBAMM402

COs Statement
16MBAMM402.1 Define and apply knowledge of various aspects of managerial decision
making related to marketing communications strategy and tactics.
16MBAMM402.2 Ability to create an integrated marketing communications plan
whichincludespromotional strategies
16MBAMM402.3 Explain the role of IMC in the overall marketing &Use effectiveness
measures to evaluate IMC strategies
Course Name: E-Marketing Course code : 16MBAMM403

COs Statement
16MBAMM403.1 Recognize appropriate e-marketing objectives.
16MBAMM403.2 Appreciate the e-commerce framework and technology
16MBAMM403.3 Illustrate the use of search engine marketing, online advertising and
marketing strategies

Course Name: Mergers, Acquisitions & Corporate Restructuring

Course Code: 16MBAFM401

COs Statement
16MBAFM401.1 Understand corporate merger and acquisition activity
16MBAFM401.2 Analyze the mergers & acquisition deals that have taken place in the
recent past.
16MBAFM401.3 Understand synergies of mergers & acquisition deals
16MBAFM401.4 Compute the valuation associated with M&A
16MBAFM401.5 Understand the human and cultural aspects of M&A’s

Course Name: Risk Management And Insurance Course Code: 16MBAFM402

COs Statement
16MBAFM402.1 Understand the process of identifying the risk.
16MBAFM402.2 Recognize the complexities involved in risk identification and
measurement
16MBAFM402.3 Be acquainted with the function of Insurance in risk management.
16MBAFM402.4 Be aware of various types of insurance contracts
16MBAFM402.5 Understand working of insurance companies

Course Name: Tax Management Course Code: 16MBAFM403

COs Statement
16MBAFM403.1 Understand the process of computing residential status.
16MBAFM403.2 Realize the complexities involved in tax liability of Individuals
16MBAFM403.3 Know the corporate tax system
16MBAFM403.4 Be aware of deductions and exemptions of taxes
16MBAFM403.5 Understand working of GST system in the country

Course Name: Public Relations Course Code: 16MBAHR401

COs Statement
16MBAHR401.1 Gain the insights of Public relations principles and practices.
16MBAHR401.2 Learn the various theories of mass communication
16MBAHR401.3 Understand the various issues in crisis management
Course Name: Workplace Ethics And Value Systems
Course Code: 16MBAHR402

COs Statement
16MBAHR402.1 The students will understand the fundamental concepts of workplace
ethics & values.
16MBAHR402.2 Students will learn the importance of professionalism at workplace.
16MBAHR402.3 Students will become familiar with business ethics and corporate
governance
16MBAHR402.4 Students will get acquainted with issues related to workplace privacy
and ethics
16MBAHR402.5 Students will understand the complications related
to discrimination and harassment at workplace

Course Name: International Human Resource Management

Course Code: 16MBAHR403

COs Statement
16MBAHR403.1 Apply the concepts and knowledge about the range of Human Resource
functions.
16MBAHR403.2 Deploy the expatriate employees and expatriate failures on international
assignments.
16MBAHR403.3 Evaluate the effects of different Human Resource and International
Industrial Relations strategies adopted by multinational organizations