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Investing With Purpose: Spotlight On
Investing With Purpose: Spotlight On
Investing With Purpose: Spotlight On
Investing
with Purpose
Rosemary (in blue) pictured with her New York team Females in
Finance, a 2020 Region 3 Top 12 finalist.
The field of impact investing is a high-profile profession these days that combines finance and social
impact. It means that individual investors and others are putting their money toward supporting
companies and funds that address social and/or environmental issues, everything from the climate crisis
and social justice, to investing with a gender lens that helps improve the lives of women. Impact
investing is investing with profits in mind, and also a social purpose in mind; you have two very specific
bottom lines that you hope to achieve. It can include venture capital funds, which are putting their
money behind startups and new companies with new products, new goals and new ways of thinking that
might ultimately help society. This is not to be confused with socially responsible investing, which isn’t
fostering the growth of socially conscious businesses from the ground up, but instead investing your
money in the capital markets (i.e.: stocks and bonds), and screening your investment decisions according
to some principle or value. ESG is a related concept that stands for environmental, social and governance
factors. Investors often evaluate companies on their ESG performance, with the help of ratings companies.