An overview of “Consumer feelings, belief and behaviors on Lake

Terrace Restaurant”

BASED ON AN Extensive Analysis

 An overview of “Consumer feelings, belief and behaviors on LAKE
TERRACE RESTAURANT”

BASED ON AN EXTENSIVE ANALYSIS

Prepared for

Ms. Kohinoor Biswas

Assistant Professor

Department of Business Administration

East West University

Prepared by

Iftyear Rahman ID: 2018-1-10-294

Fahmida Kabir ID: 2018-1-10-252

Md Fahim ID: 2018-1-10-132

August18, 2019
 East West University
A/2 Jahurul Islam Avenue
Jahurul Islam City, Aftabnagar
Dhaka-1212, Bangladesh

August18, 2018
Ms. Kohinoor Biswas
Assistant Professor
Department of Business Administration
East West University
Subject: Submission of the report on “Consumer feelings, belief and behaviors on Lake Terrace”

Dear Ms. Kohinoor Biswas:

Here is the assignment that we assigned on the study of overseeing the Consumer feelings, belief
and behaviors on Lake Terrace Restaurant you asked us to conduct last August 4.

The assignment has been completed by the knowledge that we have gathered from the course
“Marketing Management”. We gathered information by doing an extensive analysis on Lake
Terrace Restaurant. We tried our best to make applicable and feasible recommendations so that it
becomes effective and as good as you expected. We sincerely hope this report will fulfill the
requirements suggested.

As the students of East West University we appreciate having this assignment. We will be very
grateful if you kindly mange some of your valuable times by going through the report

Sincerely yours,

Iftyear Rahman Fahmida Kabir Md. Fahim

ID: 2018-1-10-294 ID: 2018-1-10-252 ID: 2018-1-10-132

EXECUTIVE SUMMARY……………………………………………………… vi
1.0 INTRODUCTION............................................................................................ 08
1.1 Origin of the Report……………………………………………………… ….08
1.2 Objective of the Report……………………………………………………... .08
1.2.1 General Objective…………………………………………………….. ……..08
1.2.2 Specific Objective............................................................................................ 08
1.3 Methodology………………………………………………………………… ..08
1.3.1 Source of data…………………………………………………………. …….09
1.4 Limitations of the Report…………………………………………………..... 09
2.0 THEORETICAL BACKGROUND………………………………………… 09
2.1 Definition of Organization………………………………………………….. .09
2.2 Characteristics of Organization……………………………………………. .09
2.3 Structure Types……………………………………………………………… 10
3.0 ORGANIZATION OVERVIEW…………………………………………….10
3.2 Vision, Mission and Goal……………………………………………………..11
3.2.1 Vision………………………………………………………………………....11
3.2.2 Mission…………………………………………………………………….....11
3.2.3 Goal…………………………………………………………………….. …..11
3.3 SWOT Analysis……………………………………………………………… 11
3.3.1 Strength……………………………………………………………………... 12
3.3.2 Weakness……………………………………………………………………. 12
3.3.3 Opportunity……………………………………………………………. ……12
3.3.4 Threats……………………………………………………………… …. …..13
4.0 ENVIRONMENT FACTORS……………………………………………….13
4.1 Demographic Factors……………………………………………………….. 13
4.2 Psychographic Factors……………………………………………………… 15
4.0 RECOMMENDATION AND CONCLUSION …………………………….21
APPENDIX……………………………………………………………….………24
REFERENCES...................................................................................................... 24
LIST OF FIGURES

Figure 1. SWOT Analysis…………………………………………………………...11

Figure 2. Age Group………………….…………………………………………………….13

Figure 3. Education…………………………………………….…………………....13

Figure 4. Income…………………………………………………………………….14

Figure 5. Frequency of Going Lake Terrace………………………………………...16

Figure 6. Last Time Going Restaurant……………………………………………....17

Figure 7. Usually Going Restaurant…………………………………………………17

Figure 8. Probability of Going Lake Terrace………………….……………………………18

Figure 9. Knowing About Lake Terrace……………………………….………….....18

Figure 10. What Comes Mind About Lake Terrace………………………………….19

Figure 11. Favorite Restaurant Ranking..……………………………….…………...20